Rascasse Audience Intelligence

Touring car Audience in United States

A data profile of the people who buy, follow and care about Touring car in United States — modelled from more than twelve digital signal sources. Touring car has an estimated audience of 928,528 people in United States.

#186among Car type in United States#8933among Topic in United States#764in Cars & Mobility

The average Touring car fan in United States is 44.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, North Carolina, Texas.

Top brand affinities include Mazda3, Solar energy, Acura MDX, with strongest over-indexing on Mazda3 (23.78× the country average).

Demographically, the Touring car audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Touring car fan in United States is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Mazda3.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Touring car profile in United States.

Audience size
929K
in United States
Gender
29.3%♀
70.7% male
Age
44.7
average years
Country rank
#24887
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Touring car fans

29.3% are female, 70.7% are male, average age 44.7.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Touring car audience in United States
MetricValue
Female29.3%
Male70.7%
Average age44.7
Estimated audience size928,528
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Touring car audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3917%
40-4924%
50+35%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Touring car audience comes from United States.

Worldwide audience distribution share by country for Touring car
CountryShare
United States30.9%
United Kingdom15.8%
Germany8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Touring car audience in United States is strongest.

Fig. 05

Top regions by affinity

Touring car fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~90K3.22×
02South Carolina~20K1.16×
03Alaska~2K1.09×
04North Dakota~2K1.09×
05Vermont~2K1.08×
06Montana~3K1.07×
07South Dakota~2K1.07×
08Hawaii~4K1.01×
09New Hampshire~4K1.01×
10Maine~3K1.01×
11Rhode Island~3K1.01×
12Delaware~3K1.01×
13West Virginia~4K1.00×
14Maryland~20K0.99×
15Massachusetts~20K0.98×
16Idaho~5K0.98×
17Nebraska~5K0.98×
18New Mexico~5K0.98×
19Washington, District of Columbia~3K0.98×
20Louisiana~10K0.97×
21Kansas~7K0.97×
22Oregon~10K0.96×
23Oklahoma~10K0.96×
24Mississippi~7K0.96×
25Arkansas~7K0.96×
26Iowa~7K0.96×
27Washington~20K0.95×
28Indiana~20K0.95×
29Connecticut~9K0.95×
30New Jersey~20K0.94×
31Nevada~8K0.94×
32Utah~8K0.94×
33Pennsylvania~30K0.93×
34Virginia~20K0.93×
35Kentucky~10K0.93×
36Ohio~30K0.92×
37Missouri~10K0.92×
38Wisconsin~10K0.92×
39Alabama~10K0.92×
40Arizona~20K0.91×
41Tennessee~20K0.91×
42Minnesota~10K0.91×
43Michigan~20K0.90×
44Colorado~10K0.90×
45California~90K0.89×
46Florida~60K0.89×
47Georgia~30K0.88×
48Illinois~30K0.86×
49Texas~70K0.85×
50New York~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Touring car, United States
0.83×1.00×3.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Touring car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Touring car audience
#·InterestCategoryAffinity×
01Mazda3Cars & Mobility23.78×
02Acura MDXCars & Mobility20.00×
03Acura TLXCars & Mobility20.00×
04Acura RDXCars & Mobility20.00×
05Infiniti Q50Cars & Mobility19.36×
06Mazda6Cars & Mobility18.15×
07Honda PilotCars & Mobility16.68×
08Hyundai ElantraCars & Mobility15.61×
09Nissan RogueCars & Mobility13.98×
10Honda AccordCars & Mobility11.21×
11Ford ExplorerCars & Mobility10.73×
12Honda CR-VCars & Mobility9.53×
13Toyota HighlanderCars & Mobility9.52×
14Honda CivicCars & Mobility9.12×
15HatchbackCars & Mobility7.83×
16Solar energyHome & Garden6.13×
17Kia MotorsCars & Mobility5.93×
18Enterprise Rent-A-CarCars & Mobility4.51×
19Vehicle insuranceCars & Mobility3.77×
20Used carCars & Mobility3.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Touring car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Touring car audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.39×
Quality AwarenessPREMIUM2.30×
Price SensitivityPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Touring car audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
CreativityOPEN0.64×
Healthy LifestyleBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Touring car have in United States?

Touring car has an estimated audience of 928,528 people in United States, concentrated in California and North Carolina.

02

What is the gender split and age of Touring car fans?

29.3% of Touring car fans are female, 70.7% are male, with an average age of 44.7 years.

03

Which brands do Touring car fans like most?

Touring car fans show strongest brand affinity for Mazda3 (23.78×), Solar energy (6.13×), and Acura MDX (20×) over the country average.

04

Where do Touring car fans live in United States?

Touring car fans in United States are most concentrated in California (reach ~90K), North Carolina (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Touring car fans also like?

Beyond Touring car itself, the audience over-indexes on Solar energy (6.13×), Acura MDX (20×), Honda Pilot (16.68×), and Hatchback (7.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Touring car audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Touring car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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