Rascasse Audience Intelligence

Touring car Audience in Germany

A data profile of the people who buy, follow and care about Touring car in Germany — modelled from more than twelve digital signal sources. Touring car has an estimated audience of 244,850 people in Germany.

#307among Car type in Germany#6796among Topic in Germany#856in Cars & Mobility

The average Touring car fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motor oil, Formula Two, Nürburgring, with strongest over-indexing on Motor oil (11.26× the country average).

Demographically, the Touring car audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Touring car fan in Germany is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Motor oil.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Touring car profile in Germany.

Audience size
245K
in Germany
Gender
16.2%♀
83.8% male
Age
42.2
average years
Country rank
#19942
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Touring car fans

16.2% are female, 83.8% are male, average age 42.2.

Fig. 02

Gender split

16.2%
Female
83.8%
Male
Demographic split for Touring car audience in Germany
MetricValue
Female16.2%
Male83.8%
Average age42.2
Estimated audience size244,850
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Touring car audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3923%
40-4929%
50+21%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Touring car audience comes from Germany.

Worldwide audience distribution share by country for Touring car
CountryShare
United States30.9%
United Kingdom15.8%
Germany8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Touring car audience in Germany is strongest.

Fig. 05

Top regions by affinity

Touring car fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K2.10×
02Bremen~3K1.28×
03Saarland~3K1.14×
04Mecklenburg-Vorpommern~5K1.01×
05Schleswig-Holstein~9K0.99×
06Rheinland-Pfalz~10K0.98×
07Sachsen-Anhalt~6K0.98×
08Thüringen~6K0.98×
09Sachsen~10K0.96×
10Baden-Württemberg~30K0.94×
11Brandenburg~7K0.92×
12Bayern~30K0.88×
13Hessen~20K0.88×
14Niedersachsen~20K0.87×
15Nordrhein-Westfalen~50K0.84×
16Berlin~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Touring car, Germany
0.83×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Touring car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Touring car audience
#·InterestCategoryAffinity×
01SuperchargerCars & Mobility21.45×
02Porsche 959Cars & Mobility20.00×
03Toyota HighlanderCars & Mobility20.00×
04Wizards of Waverly PlaceMovies & TV19.12×
05Formula TwoSports17.13×
06Motor oilCars & Mobility11.26×
07BMW X5Cars & Mobility7.59×
08NürburgringSports7.26×
09Sandra BullockMovies & TV6.40×
10Ryan GoslingMovies & TV5.74×
11Max VerstappenSports5.63×
12Frauen-BundesligaSports4.27×
13WürthHome & Garden4.15×
14Solar energyHome & Garden3.50×
15ADACCars & Mobility3.21×
16Used carCars & Mobility2.90×
17TransfermarktSports2.45×
18AutoScout24Cars & Mobility2.41×
19Müller (company)Food & Beverages2.00×
20TagesschauMovies & TV1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Touring car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Touring car audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.82×
PatriotismCONSERVATISM1.60×
Quality AwarenessPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Touring car audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.55×
MindfulnessBALANCE0.61×
Price SensitivityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Touring car have in Germany?

Touring car has an estimated audience of 244,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Touring car fans?

16.2% of Touring car fans are female, 83.8% are male, with an average age of 42.2 years.

03

Which brands do Touring car fans like most?

Touring car fans show strongest brand affinity for Motor oil (11.26×), Formula Two (17.13×), and Nürburgring (7.26×) over the country average.

04

Where do Touring car fans live in Germany?

Touring car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Touring car fans also like?

Beyond Touring car itself, the audience over-indexes on Formula Two (17.13×), Nürburgring (7.26×), Solar energy (3.5×), and Sandra Bullock (6.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Touring car audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Touring car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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