A data profile of the people who buy, follow and care about Wayne Newton in United States — modelled from more than twelve digital signal sources. Wayne Newton has an estimated audience of 1,454,169 people in United States.
The average Wayne Newton fan in United States is 53.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Donald Trump, Country music, Wine, with strongest over-indexing on Donald Trump (1.67× the country average).
Demographically, the Wayne Newton audience skews balanced with an average age of 53.3, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Wayne Newton fan in United States is balanced, around 53.3 years old, with strong Career Orientation tendencies and a notable affinity for Donald Trump.
The key figures that characterise the Wayne Newton profile in United States.
53.1% are female, 46.9% are male, average age 53.3.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 53.3 |
| Estimated audience size | 1,454,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 0% | |
| 30-39 | 15% | |
| 40-49 | 28% | |
| 50+ | 57% |
Where the Wayne Newton audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~50K | 3.66× | |
| 02 | Arizona | ~40K | 1.36× | |
| 03 | South Dakota | ~4K | 1.33× | |
| 04 | Montana | ~5K | 1.27× | |
| 05 | Missouri | ~30K | 1.25× | |
| 06 | Michigan | ~40K | 1.17× | |
| 07 | Ohio | ~50K | 1.14× | |
| 08 | Indiana | ~30K | 1.13× | |
| 09 | Alabama | ~20K | 1.10× | |
| 10 | Wisconsin | ~20K | 1.07× | |
| 11 | West Virginia | ~7K | 1.06× | |
| 12 | Idaho | ~8K | 1.04× | |
| 13 | Kentucky | ~20K | 1.03× | |
| 14 | Oklahoma | ~20K | 1.02× | |
| 15 | Iowa | ~10K | 1.02× | |
| 16 | Kansas | ~10K | 1.02× | |
| 17 | New Mexico | ~7K | 1.01× | |
| 18 | New Hampshire | ~6K | 1.01× | |
| 19 | North Dakota | ~3K | 1.01× | |
| 20 | Rhode Island | ~5K | 1.00× | |
| 21 | Tennessee | ~30K | 0.99× | |
| 22 | Minnesota | ~20K | 0.99× | |
| 23 | Arkansas | ~10K | 0.98× | |
| 24 | Nebraska | ~7K | 0.98× | |
| 25 | Pennsylvania | ~50K | 0.97× | |
| 26 | Connecticut | ~10K | 0.96× | |
| 27 | Maine | ~5K | 0.96× | |
| 28 | Oregon | ~20K | 0.94× | |
| 29 | Illinois | ~40K | 0.92× | |
| 30 | Florida | ~90K | 0.91× | |
| 31 | Washington | ~30K | 0.89× | |
| 32 | Massachusetts | ~30K | 0.89× | |
| 33 | Colorado | ~20K | 0.89× | |
| 34 | Mississippi | ~10K | 0.89× | |
| 35 | South Carolina | ~20K | 0.86× | |
| 36 | Utah | ~10K | 0.86× | |
| 37 | Delaware | ~3K | 0.86× | |
| 38 | Louisiana | ~20K | 0.84× | |
| 39 | Alaska | ~3K | 0.84× | |
| 40 | Vermont | ~2K | 0.84× | |
| 41 | New Jersey | ~30K | 0.83× | |
| 42 | North Carolina | ~40K | 0.81× | |
| 43 | Virginia | ~30K | 0.81× | |
| 44 | California | ~100K | 0.76× | |
| 45 | New York | ~60K | 0.74× | |
| 46 | Georgia | ~30K | 0.74× | |
| 47 | Hawaii | ~5K | 0.74× | |
| 48 | Texas | ~90K | 0.73× | |
| 49 | Maryland | ~20K | 0.68× | |
| 50 | Washington, District of Columbia | ~3K | 0.62× |
The strongest cross-interests of the Wayne Newton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TV game shows | Movies & TV | 2.32× | ||
| 02 | Used car | Cars & Mobility | 2.06× | ||
| 03 | Country music | Music & Radio | 1.83× | ||
| 04 | Grilling | Food & Beverages | 1.83× | ||
| 05 | TMZ | Internet & Social Media | 1.83× | ||
| 06 | Cocktail | Food & Beverages | 1.83× | ||
| 07 | Burger King | Food & Beverages | 1.73× | ||
| 08 | Theme parks | Travel & Leisure | 1.70× | ||
| 09 | Wine | Food & Beverages | 1.68× | ||
| 10 | Barbecue | Food & Beverages | 1.68× | ||
| 11 | Donald Trump | Politics & Society | 1.67× | ||
| 12 | Insurance | Business & Career | 1.63× | ||
| 13 | Banking | Business & Career | 1.63× | ||
| 14 | T-Mobile | Technology & Electronics | 1.63× | ||
| 15 | EBay | Shopping | 1.61× | ||
| 16 | Beer | Food & Beverages | 1.61× | ||
| 17 | SUVs | Cars & Mobility | 1.61× | ||
| 18 | Credit cards | Business & Career | 1.59× | ||
| 19 | Breaking news | Movies & TV | 1.53× | ||
| 20 | CNN | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.73× | |
| Need for Security | CONSERVATISM | 1.63× | |
| Tradition | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.31× | |
| Mindfulness | BALANCE | 0.35× | |
| Luxury Orientation | PREMIUM | 0.37× |
Wayne Newton has an estimated audience of 1,454,169 people in United States, concentrated in California and Texas.
53.1% of Wayne Newton fans are female, 46.9% are male, with an average age of 53.3 years.
Wayne Newton fans show strongest brand affinity for Donald Trump (1.67×), Country music (1.83×), and Wine (1.68×) over the country average.
Wayne Newton fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Wayne Newton itself, the audience over-indexes on Country music (1.83×), Wine (1.68×), Barbecue (1.68×), and EBay (1.61×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Wayne Newton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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