Wayne Newton Audience in United States
Wayne Newton has an estimated audience of 1,443,976 people in United States. 53.1% are female, 46.9% are male, average age 53.3. Top regions: California, Texas, Florida. Top brand affinities: Local news, TMZ, Used car, TV game shows, New England Patriots.
The average Wayne Newton fan in United States is 53.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Local news, TMZ, Used car, with strongest over-indexing on Local news (1.59× the country average). Demographically, the Wayne Newton audience skews balanced with an average age of 53.3, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Wayne Newton fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 53.3 |
| Estimated audience size | 1,443,976 |
Audience persona
The typical Wayne Newton fan in United States is balanced, around 53.3 years old, with strong Need for Security tendencies and a notable affinity for Local news.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 127,301 | 0.8× |
| Texas | 94,315 | 0.76× |
| Florida | 91,780 | 0.94× |
| New York | 61,616 | 0.76× |
| Ohio | 53,122 | 1.19× |
| Nevada | 51,820 | 3.71× |
| Michigan | 50,120 | 1.33× |
| Illinois | 48,327 | 1× |
| Pennsylvania | 47,436 | 0.98× |
| Arizona | 45,089 | 1.53× |
| North Carolina | 36,713 | 0.84× |
| Georgia | 33,364 | 0.75× |
| New Jersey | 31,094 | 0.85× |
| Virginia | 30,105 | 0.86× |
| Missouri | 29,429 | 1.26× |
| Tennessee | 29,169 | 1.01× |
| Washington | 28,553 | 0.99× |
| Indiana | 27,803 | 1.05× |
| Massachusetts | 25,814 | 0.91× |
| Alabama | 24,090 | 1.19× |
| Wisconsin | 22,652 | 1.04× |
| Colorado | 21,294 | 0.94× |
| Minnesota | 21,001 | 1.02× |
| South Carolina | 18,309 | 0.84× |
| Kentucky | 17,959 | 0.99× |
| Maryland | 17,451 | 0.7× |
| Oregon | 16,151 | 0.98× |
| Oklahoma | 15,941 | 0.99× |
| Connecticut | 15,357 | 1.06× |
| Louisiana | 14,338 | 0.77× |
| Kansas | 12,214 | 1.07× |
| Iowa | 11,820 | 0.99× |
| Utah | 11,347 | 0.88× |
| Arkansas | 11,256 | 0.95× |
| Mississippi | 10,177 | 0.86× |
| Idaho | 7,211 | 1× |
| New Mexico | 6,995 | 0.97× |
| West Virginia | 6,712 | 1× |
| Nebraska | 6,697 | 0.92× |
| New Hampshire | 5,770 | 1.01× |
| Montana | 4,876 | 1.22× |
| Maine | 4,848 | 0.94× |
| Rhode Island | 4,539 | 0.99× |
| Hawaii | 4,303 | 0.69× |
| Delaware | 3,148 | 0.79× |
| South Dakota | 2,795 | 0.84× |
| North Dakota | 2,684 | 0.9× |
| Washington, District of Columbia | 2,578 | 0.59× |
| Alaska | 2,367 | 0.77× |
| Vermont | 1,926 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local news | 1.59× | News |
| TMZ | 1.59× | Internet & Social Media |
| Used car | 1.62× | Cars & Mobility |
| TV game shows | 1.74× | Movies & TV |
| New England Patriots | 1.68× | Sports |
| Life insurance | 1.63× | Business & Career |
| NASCAR | 1.62× | Sports |
| Dallas Cowboys | 1.85× | Sports |
| Las Vegas Raiders | 1.89× | Sports |
| Dolly Parton | 1.85× | Music & Radio |
| Tom Cruise | 1.73× | Movies & TV |
| Emmy Award | 1.56× | Movies & TV |
| Harley-Davidson | 1.56× | Cars & Mobility |
| Tabloid (newspaper format) | 1.55× | Literature |
| Snoop Dogg | 2.08× | Music & Radio |
| Meghan Markle | 1.93× | Fashion & Accessoires |
| Cadillac | 1.77× | Cars & Mobility |
| GMC | 1.76× | Cars & Mobility |
| Dodge | 1.68× | Cars & Mobility |
| Tiger Woods | 1.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.22 |
| Quality Awareness | PREMIUM | 1.2 |
| Travelling | THRILL | 1.17 |
| Tradition | CONSERVATISM | 1.14 |
| Spirituality | BALANCE | 1.12 |
| Urban Lifestyle | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.8% |
| Germany | 3.4% |
| Italy | 0.8% |
See Wayne Newton audiences in other countries
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Frequently asked questions
How many fans does Wayne Newton have in United States?
Wayne Newton has an estimated audience of 1,443,976 people in United States, concentrated in California and Texas.
What is the gender split and age of Wayne Newton fans?
53.1% of Wayne Newton fans are female, 46.9% are male, with an average age of 53.3 years.
Which brands do Wayne Newton fans like most?
Wayne Newton fans show strongest brand affinity for Local news (1.59×), TMZ (1.59×), and Used car (1.62×) over the country average.
Where do Wayne Newton fans live in United States?
Wayne Newton fans in United States are most concentrated in California (reach 127,301), Texas (reach 94,315), and Florida (reach 91,780). These three regions account for the largest share of the active audience.
What other brands do Wayne Newton fans also like?
Beyond Wayne Newton itself, the audience over-indexes on TMZ (1.59×), Used car (1.62×), TV game shows (1.74×), and New England Patriots (1.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wayne Newton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.