Rascasse Audience Intelligence

Wayne Newton Audience in United States

A data profile of the people who buy, follow and care about Wayne Newton in United States — modelled from more than twelve digital signal sources. Wayne Newton has an estimated audience of 1,454,169 people in United States.

The average Wayne Newton fan in United States is 53.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Country music, Wine, with strongest over-indexing on Donald Trump (1.67× the country average).

Demographically, the Wayne Newton audience skews balanced with an average age of 53.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wayne Newton fan in United States is balanced, around 53.3 years old, with strong Career Orientation tendencies and a notable affinity for Donald Trump.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wayne Newton profile in United States.

Audience size
1.5M
in United States
Gender
53.1%
46.9% male
Age
53.3
average years
Country rank
#18172
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wayne Newton fans

53.1% are female, 46.9% are male, average age 53.3.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Wayne Newton audience in United States
MetricValue
Female53.1%
Male46.9%
Average age53.3
Estimated audience size1,454,169
Fig. 03

Age distribution

Ø 53.3
average years
Age distribution of the Wayne Newton audience in United States
Age bracketShare%
16-190%
20-290%
30-3915%
40-4928%
50+57%
Fig. 04

Worldwide distribution

95.7%

of the worldwide Wayne Newton audience comes from United States.

Worldwide audience distribution share by country for Wayne Newton
CountryShare
United States95.7%
Germany3.5%
Italy0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wayne Newton audience in United States is strongest.

Fig. 05

Top regions by affinity

Wayne Newton fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K3.66×
02Arizona~40K1.36×
03South Dakota~4K1.33×
04Montana~5K1.27×
05Missouri~30K1.25×
06Michigan~40K1.17×
07Ohio~50K1.14×
08Indiana~30K1.13×
09Alabama~20K1.10×
10Wisconsin~20K1.07×
11West Virginia~7K1.06×
12Idaho~8K1.04×
13Kentucky~20K1.03×
14Oklahoma~20K1.02×
15Iowa~10K1.02×
16Kansas~10K1.02×
17New Mexico~7K1.01×
18New Hampshire~6K1.01×
19North Dakota~3K1.01×
20Rhode Island~5K1.00×
21Tennessee~30K0.99×
22Minnesota~20K0.99×
23Arkansas~10K0.98×
24Nebraska~7K0.98×
25Pennsylvania~50K0.97×
26Connecticut~10K0.96×
27Maine~5K0.96×
28Oregon~20K0.94×
29Illinois~40K0.92×
30Florida~90K0.91×
31Washington~30K0.89×
32Massachusetts~30K0.89×
33Colorado~20K0.89×
34Mississippi~10K0.89×
35South Carolina~20K0.86×
36Utah~10K0.86×
37Delaware~3K0.86×
38Louisiana~20K0.84×
39Alaska~3K0.84×
40Vermont~2K0.84×
41New Jersey~30K0.83×
42North Carolina~40K0.81×
43Virginia~30K0.81×
44California~100K0.76×
45New York~60K0.74×
46Georgia~30K0.74×
47Hawaii~5K0.74×
48Texas~90K0.73×
49Maryland~20K0.68×
50Washington, District of Columbia~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Wayne Newton, United States
0.62×1.00×3.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wayne Newton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wayne Newton audience
#·InterestCategoryAffinity×
01TV game showsMovies & TV2.32×
02Used carCars & Mobility2.06×
03Country musicMusic & Radio1.83×
04GrillingFood & Beverages1.83×
05TMZInternet & Social Media1.83×
06CocktailFood & Beverages1.83×
07Burger KingFood & Beverages1.73×
08Theme parksTravel & Leisure1.70×
09WineFood & Beverages1.68×
10BarbecueFood & Beverages1.68×
11Donald TrumpPolitics & Society1.67×
12InsuranceBusiness & Career1.63×
13BankingBusiness & Career1.63×
14T-MobileTechnology & Electronics1.63×
15EBayShopping1.61×
16BeerFood & Beverages1.61×
17SUVsCars & Mobility1.61×
18Credit cardsBusiness & Career1.59×
19Breaking newsMovies & TV1.53×
20CNNMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wayne Newton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Wayne Newton audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.73×
Need for SecurityCONSERVATISM1.63×
TraditionCONSERVATISM1.57×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Wayne Newton audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.31×
MindfulnessBALANCE0.35×
Luxury OrientationPREMIUM0.37×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Wayne Newton have in United States?

Wayne Newton has an estimated audience of 1,454,169 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wayne Newton fans?

53.1% of Wayne Newton fans are female, 46.9% are male, with an average age of 53.3 years.

03

Which brands do Wayne Newton fans like most?

Wayne Newton fans show strongest brand affinity for Donald Trump (1.67×), Country music (1.83×), and Wine (1.68×) over the country average.

04

Where do Wayne Newton fans live in United States?

Wayne Newton fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Wayne Newton fans also like?

Beyond Wayne Newton itself, the audience over-indexes on Country music (1.83×), Wine (1.68×), Barbecue (1.68×), and EBay (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wayne Newton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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