Wayne Newton Audience in United States

Wayne Newton logo

Wayne Newton has an estimated audience of 1,443,976 people in United States. 53.1% are female, 46.9% are male, average age 53.3. Top regions: California, Texas, Florida. Top brand affinities: County council, Lebanese cuisine, Shelby Foote, Islamic architecture, Indiana University School of Medicine.

The average Wayne Newton fan in United States is 53.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include County council, Lebanese cuisine, Shelby Foote, with strongest over-indexing on County council (1.5× the country average). Demographically, the Wayne Newton audience skews balanced with an average age of 53.3, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Wayne Newton fans

Demographic split for Wayne Newton audience in United States
MetricValue
Female53.1%
Male46.9%
Average age53.3
Estimated audience size1,443,976

Audience persona

The typical Wayne Newton fan in United States is balanced, around 53.3 years old, with strong Need for Security tendencies and a notable affinity for County council.

Top regions in United States

Top regions ranked by reach for Wayne Newton in United States
RegionReachAffinity
California127,3010.8×
Texas94,3150.76×
Florida91,7800.94×
New York61,6160.76×
Ohio53,1221.19×
Nevada51,8203.71×
Michigan50,1201.33×
Illinois48,3271×
Pennsylvania47,4360.98×
Arizona45,0891.53×
North Carolina36,7130.84×
Georgia33,3640.75×
New Jersey31,0940.85×
Virginia30,1050.86×
Missouri29,4291.26×
Tennessee29,1691.01×
Washington28,5530.99×
Indiana27,8031.05×
Massachusetts25,8140.91×
Alabama24,0901.19×
Wisconsin22,6521.04×
Colorado21,2940.94×
Minnesota21,0011.02×
South Carolina18,3090.84×
Kentucky17,9590.99×
Maryland17,4510.7×
Oregon16,1510.98×
Oklahoma15,9410.99×
Connecticut15,3571.06×
Louisiana14,3380.77×
Kansas12,2141.07×
Iowa11,8200.99×
Utah11,3470.88×
Arkansas11,2560.95×
Mississippi10,1770.86×
Idaho7,2111×
New Mexico6,9950.97×
West Virginia6,7121×
Nebraska6,6970.92×
New Hampshire5,7701.01×
Montana4,8761.22×
Maine4,8480.94×
Rhode Island4,5390.99×
Hawaii4,3030.69×
Delaware3,1480.79×
South Dakota2,7950.84×
North Dakota2,6840.9×
Washington, District of Columbia2,5780.59×
Alaska2,3670.77×
Vermont1,9260.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wayne Newton audience
BrandAffinityCategory
County council1.5×Politics & Society
Lebanese cuisine1.57×Food & Beverages
Shelby Foote1.89×Literature
Islamic architecture1.82×Home & Garden
Indiana University School of Medicine1.59×Business & Career
Davos1.59×Travel & Leisure
Cachaça1.69×Food & Beverages
Pyrite1.56×Business & Career
Pips, Chips & Videoclips11.78×Music & Radio
Michael Jr. Comedy1.62×Movies & TV
Minestrone1.51×Food & Beverages
Materiel1.77×
Digital literacy1.65×Internet & Social Media
Fally Ipupa1.56×Music & Radio
Assassin's Creed II: Discovery1.78×Games
Seven Sister States1.77×
102.9 The Buzz1.62×Music & Radio
Pipe Bueno1.59×Music & Radio
Droop-E1.85×Music & Radio
Toy Story 2: Buzz Lightyear to the Rescue1.68×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wayne Newton audience
TraitClusterScore
Need for SecurityCONSERVATISM1.22
Quality AwarenessPREMIUM1.2
TravellingTHRILL1.17
TraditionCONSERVATISM1.14
SpiritualityBALANCE1.12
Urban LifestyleOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Wayne Newton
CountryShare
United States95.8%
Germany3.4%
Italy0.8%

See Wayne Newton audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Wayne Newton have in United States?

Wayne Newton has an estimated audience of 1,443,976 people in United States, concentrated in California and Texas.

What is the gender split and age of Wayne Newton fans?

53.1% of Wayne Newton fans are female, 46.9% are male, with an average age of 53.3 years.

Which brands do Wayne Newton fans like most?

Wayne Newton fans show strongest brand affinity for County council (1.5×), Lebanese cuisine (1.57×), and Shelby Foote (1.89×) over the country average.

Where do Wayne Newton fans live in United States?

Wayne Newton fans in United States are most concentrated in California (reach 127,301), Texas (reach 94,315), and Florida (reach 91,780). These three regions account for the largest share of the active audience.

What other brands do Wayne Newton fans also like?

Beyond Wayne Newton itself, the audience over-indexes on Lebanese cuisine (1.57×), Shelby Foote (1.89×), Islamic architecture (1.82×), and Indiana University School of Medicine (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wayne Newton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.