Don-E Audience in United States
Don-E has an estimated audience of 1,090,775 people in United States. 51.2% are female, 48.8% are male, average age 39.0. Top brand affinities: Totally Spies!, Barclays Center, Cachorros, IWin Online, Bukit Panjang Government High School.
Top brand affinities include Totally Spies!, Barclays Center, Cachorros, with strongest over-indexing on Totally Spies! (1.75× the country average). Demographically, the Don-E audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Need for Security.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Don-E fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 39.0 |
| Estimated audience size | 1,090,775 |
Audience persona
The typical Don-E fan in United States is balanced, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for Totally Spies!.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Totally Spies! | 1.75× | Movies & TV |
| Barclays Center | 1.69× | Sports |
| Cachorros | 1.51× | Pets & Animals |
| IWin Online | 1.51× | Games |
| Bukit Panjang Government High School | 1.71× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.24 |
| Need for Security | CONSERVATISM | 1.16 |
| Quality Awareness | PREMIUM | 1.13 |
| Risk Appetite | THRILL | 1.11 |
| Price Sensitivity | PREMIUM | 1.09 |
| Mindfulness | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.4% |
| Japan | 19.7% |
| Indonesia | 9.8% |
See Don-E audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Don-E. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.