Dragonfly Audience in United States

Dragonfly logo

Dragonfly has an estimated audience of 1,593,312 people in United States. 82.5% are female, 17.5% are male, average age 44.0. Top regions: California, North Carolina, Texas. Top brand affinities: Cachorros, Cadbury World, Canino, John Gray (U.S. author), Mount Takao.

The average Dragonfly fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, North Carolina, Texas. Top brand affinities include Cachorros, Cadbury World, Canino, with strongest over-indexing on Cachorros (2.55× the country average). Demographically, the Dragonfly audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dragonfly fans

Demographic split for Dragonfly audience in United States
MetricValue
Female82.5%
Male17.5%
Average age44.0
Estimated audience size1,593,312

Audience persona

The typical Dragonfly fan in United States is more female, around 44.0 years old, with strong Individualism tendencies and a notable affinity for Cachorros.

Top regions in United States

Top regions ranked by reach for Dragonfly in United States
RegionReachAffinity
California134,8310.77×
North Carolina111,3692.32×
Texas109,8440.8×
Florida101,6410.94×
Alabama75,0243.37×
New York65,0970.73×
Georgia65,0291.32×
Ohio51,2001.04×
Mississippi46,6123.55×
Pennsylvania37,6750.7×
Illinois37,4750.71×
Michigan34,8830.84×
New Jersey28,7840.71×
Massachusetts27,8360.89×
Virginia27,7400.71×
Tennessee26,4670.83×
Washington25,5840.8×
Arizona23,6450.73×
Maryland22,7850.83×
Arkansas22,2031.69×
Utah21,5681.51×
Indiana21,5300.74×
Wisconsin21,1660.88×
Colorado19,9340.79×
Missouri19,8750.77×
South Carolina17,9540.75×
Louisiana17,3620.85×
Oregon16,6050.91×
Minnesota16,2630.71×
Connecticut14,9110.93×
Kentucky14,7930.74×
Oklahoma13,8360.78×
New Mexico12,1511.52×
Iowa10,6170.81×
Nevada9,7450.63×
Kansas9,6410.77×
Idaho9,4141.18×
Nebraska5,9890.75×
Montana5,6071.27×
Maine5,5770.98×
West Virginia5,4370.73×
New Hampshire5,1820.83×
Rhode Island4,5150.89×
Hawaii4,1630.61×
Washington, District of Columbia3,0310.63×
South Dakota2,8850.78×
Delaware2,8450.65×
Alaska2,8180.83×
Vermont2,3200.83×
North Dakota2,3150.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dragonfly audience
BrandAffinityCategory
Cachorros2.55×Pets & Animals
Cadbury World1.86×Travel & Leisure
Canino1.81×Travel & Leisure
John Gray (U.S. author)1.54×Literature
Mount Takao1.56×Travel & Leisure
Keynote (presentation software)1.54×Technology & Electronics
Jbc1.71×Kids & Family
Cadaqués1.72×Travel & Leisure
JBM2.14×Music & Radio
Jc caylen1.62×Internet & Social Media
Jamnalal Bajaj Institute of Management Studies1.65×Business & Career
J. B. Holmes1.59×Sports
Echorouk1.73×News
Caccamo1.64×Travel & Leisure
Mãe-de-santo1.83×
JBTALKS1.79×
Cadbury Perk1.66×Food & Beverages
Ariovaldo Carlos Jr1.64×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dragonfly audience
TraitClusterScore
IndividualismJOY1.56
Community OrientationOPEN1.52
TraditionCONSERVATISM1.41
MindfulnessBALANCE1.4
Price SensitivityPREMIUM1.25
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Dragonfly
CountryShare
United States24.5%
Canada18.6%
Brazil9.5%

See Dragonfly audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dragonfly have in United States?

Dragonfly has an estimated audience of 1,593,312 people in United States, concentrated in California and North Carolina.

What is the gender split and age of Dragonfly fans?

82.5% of Dragonfly fans are female, 17.5% are male, with an average age of 44.0 years.

Which brands do Dragonfly fans like most?

Dragonfly fans show strongest brand affinity for Cachorros (2.55×), Cadbury World (1.86×), and Canino (1.81×) over the country average.

Where do Dragonfly fans live in United States?

Dragonfly fans in United States are most concentrated in California (reach 134,831), North Carolina (reach 111,369), and Texas (reach 109,844). These three regions account for the largest share of the active audience.

What other brands do Dragonfly fans also like?

Beyond Dragonfly itself, the audience over-indexes on Cadbury World (1.86×), Canino (1.81×), John Gray (U.S. author) (1.54×), and Mount Takao (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dragonfly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.