Dwayne Johnson Audience in United States

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Dwayne Johnson has an estimated audience of 7,514,797 people in United States. 39.7% are female, 60.3% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Superman, Pop music, Peacemaker, WWE Hall of Fame, Team sport.

The average Dwayne Johnson fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Pop music, Peacemaker, with strongest over-indexing on Superman (1.57× the country average). Demographically, the Dwayne Johnson audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Dwayne Johnson fans

Demographic split for Dwayne Johnson audience in United States
MetricValue
Female39.7%
Male60.3%
Average age38.2
Estimated audience size7,514,797

Audience persona

The typical Dwayne Johnson fan in United States is more male, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Dwayne Johnson in United States
RegionReachAffinity
California854,9341.03×
Texas729,9781.13×
Florida541,6351.06×
New York397,7050.95×
Pennsylvania268,1191.06×
Illinois263,0881.05×
Georgia251,1691.08×
Ohio241,5961.04×
North Carolina238,5431.05×
Michigan212,3681.08×
New Jersey193,0401.01×
Virginia189,9311.04×
Arizona170,2011.11×
Tennessee157,4861.04×
Washington150,8951×
Indiana148,0041.08×
Missouri136,0751.12×
Massachusetts129,2960.87×
Maryland123,3320.95×
Alabama122,3401.17×
South Carolina121,1181.07×
Wisconsin118,9491.05×
Colorado113,7120.96×
Minnesota103,0430.96×
Kentucky101,7611.08×
Oklahoma96,0571.15×
Louisiana94,7760.98×
Oregon85,8111×
Utah75,3491.12×
Nevada73,0221×
Connecticut69,4020.92×
Mississippi65,0271.05×
Arkansas64,5111.04×
Iowa62,4311.01×
Kansas61,6851.04×
Hawaii48,6121.5×
Idaho40,7631.08×
New Mexico39,0871.04×
Nebraska36,0750.96×
West Virginia34,6020.99×
New Hampshire25,2250.85×
Maine22,7580.85×
Rhode Island18,5570.78×
Montana18,0610.87×
Delaware17,0450.82×
Alaska15,0200.93×
Washington, District of Columbia14,7240.65×
South Dakota14,5010.83×
North Dakota13,2980.86×
Wyoming10,2400.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dwayne Johnson audience
BrandAffinityCategory
Superman1.57×Movies & TV
Pop music1.68×Music & Radio
Peacemaker1.87×Movies & TV
WWE Hall of Fame3.75×Sports
Team sport1.66×Sports
John Cena3.4×Sports
WWE2.02×Sports
Action movies1.52×Movies & TV
Jason Statham3.85×Movies & TV
Professional wrestling2.07×Sports
Character (arts)1.9×Arts & Culture
NBA Finals1.62×Sports
Martial arts1.57×Sports
Godzilla1.65×Movies & TV
Mixed martial arts1.61×Sports
Wrestling1.84×Sports
Ultimate Fighting Championship1.5×Sports
WrestleMania3.72×Sports
Royal Rumble4.55×Sports
NBA playoffs1.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dwayne Johnson audience
TraitClusterScore
Luxury OrientationPREMIUM2.26
Risk AppetiteTHRILL2.12
ExtroversionTHRILL1.25
Early Adopter MentalityPOWER1.2
Sports ActivityPOWER1.12
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Dwayne Johnson
CountryShare
United States28.3%
Germany5.6%
Brazil5.5%

See Dwayne Johnson audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Dwayne Johnson have in United States?

Dwayne Johnson has an estimated audience of 7,514,797 people in United States, concentrated in California and Texas.

What is the gender split and age of Dwayne Johnson fans?

39.7% of Dwayne Johnson fans are female, 60.3% are male, with an average age of 38.2 years.

Which brands do Dwayne Johnson fans like most?

Dwayne Johnson fans show strongest brand affinity for Superman (1.57×), Pop music (1.68×), and Peacemaker (1.87×) over the country average.

Where do Dwayne Johnson fans live in United States?

Dwayne Johnson fans in United States are most concentrated in California (reach 854,934), Texas (reach 729,978), and Florida (reach 541,635). These three regions account for the largest share of the active audience.

What other brands do Dwayne Johnson fans also like?

Beyond Dwayne Johnson itself, the audience over-indexes on Pop music (1.68×), Peacemaker (1.87×), WWE Hall of Fame (3.75×), and Team sport (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dwayne Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.