Rascasse Audience Intelligence

Dwayne Johnson Audience in United States

A data profile of the people who buy, follow and care about Dwayne Johnson in United States — modelled from more than twelve digital signal sources. Dwayne Johnson has an estimated audience of 7,832,861 people in United States.

#113among Actor Actress or TV Star in United States#325among Person in United States#373in Movies & TV

The average Dwayne Johnson fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Pop music, Peacemaker, with strongest over-indexing on Superman (1.57× the country average).

Demographically, the Dwayne Johnson audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dwayne Johnson fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dwayne Johnson profile in United States.

Audience size
7.8M
in United States
Gender
39.7%♀
60.3% male
Age
38.2
average years
Country rank
#4524
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dwayne Johnson fans

39.7% are female, 60.3% are male, average age 38.2.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Dwayne Johnson audience in United States
MetricValue
Female39.7%
Male60.3%
Average age38.2
Estimated audience size7,832,861
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Dwayne Johnson audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Dwayne Johnson audience comes from United States.

Worldwide audience distribution share by country for Dwayne Johnson
CountryShare
United States28.7%
Brazil5.5%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dwayne Johnson audience in United States is strongest.

Fig. 05

Top regions by affinity

Dwayne Johnson fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K1.46×
02Utah~80K1.18×
03Idaho~40K1.15×
04Oklahoma~90K1.13×
05Missouri~100K1.12×
06Arizona~200K1.11×
07Texas~700K1.10×
08Alabama~100K1.10×
09New Mexico~40K1.09×
10Arkansas~70K1.08×
11Kansas~60K1.08×
12Kentucky~100K1.06×
13Indiana~100K1.04×
14South Carolina~100K1.04×
15Wyoming~10K1.04×
16Michigan~200K1.03×
17Wisconsin~100K1.03×
18Mississippi~60K1.03×
19Iowa~60K1.03×
20Nebraska~40K1.03×
21Georgia~200K1.02×
22Ohio~200K1.02×
23North Carolina~200K1.02×
24Pennsylvania~300K1.01×
25Tennessee~200K1.01×
26West Virginia~40K1.01×
27Florida~500K1.00×
28Illinois~300K1.00×
29Virginia~200K1.00×
30Nevada~70K1.00×
31California~800K0.99×
32Oregon~90K0.99×
33Alaska~20K0.99×
34Washington~100K0.97×
35Louisiana~90K0.96×
36Montana~20K0.96×
37Colorado~100K0.95×
38South Dakota~20K0.95×
39North Dakota~10K0.95×
40Maryland~100K0.94×
41New Jersey~200K0.93×
42Minnesota~100K0.93×
43Connecticut~70K0.92×
44New Hampshire~30K0.90×
45New York~400K0.89×
46Delaware~20K0.88×
47Maine~20K0.87×
48Massachusetts~100K0.84×
49Rhode Island~20K0.81×
50Washington, District of Columbia~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Dwayne Johnson, United States
0.67×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dwayne Johnson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dwayne Johnson audience
#·InterestCategoryAffinity×
01Royal RumbleSports4.55×
02Jason StathamMovies & TV3.85×
03WWE Hall of FameSports3.75×
04WrestleManiaSports3.72×
05John CenaSports3.40×
06Professional wrestlingSports2.07×
07WWESports2.02×
08Character (arts)Arts & Culture1.90×
09PeacemakerMovies & TV1.87×
10WrestlingSports1.84×
11Pop musicMusic & Radio1.68×
12Team sportSports1.66×
13GodzillaMovies & TV1.65×
14NBA FinalsSports1.62×
15Mixed martial artsSports1.61×
16NBA playoffsSports1.58×
17SupermanMovies & TV1.57×
18Martial artsSports1.57×
19Action moviesMovies & TV1.52×
20Ultimate Fighting ChampionshipSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dwayne Johnson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dwayne Johnson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.14×
ExtroversionTHRILL1.12×
Risk AppetiteTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dwayne Johnson audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Design AffinityPREMIUM0.76×
IndulgenceJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dwayne Johnson have in United States?

Dwayne Johnson has an estimated audience of 7,832,861 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dwayne Johnson fans?

39.7% of Dwayne Johnson fans are female, 60.3% are male, with an average age of 38.2 years.

03

Which brands do Dwayne Johnson fans like most?

Dwayne Johnson fans show strongest brand affinity for Superman (1.57×), Pop music (1.68×), and Peacemaker (1.87×) over the country average.

04

Where do Dwayne Johnson fans live in United States?

Dwayne Johnson fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Dwayne Johnson fans also like?

Beyond Dwayne Johnson itself, the audience over-indexes on Pop music (1.68×), Peacemaker (1.87×), WWE Hall of Fame (3.75×), and Team sport (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dwayne Johnson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dwayne Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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