Eggplant Audience in United States

Eggplant has an estimated audience of 2,003,451 people in United States. 68.0% are female, 32.0% are male, average age 40.0. Top regions: California, Texas, Florida.

The average Eggplant fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Eggplant audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Eggplant fans

Demographic split for Eggplant audience in United States
MetricValue
Female68.0%
Male32.0%
Average age40.0
Estimated audience size2,003,451

Top regions in United States

Top regions ranked by reach for Eggplant in United States
RegionReachAffinity
California257,5341.17×
Texas198,9171.15×
Florida156,2631.15×
New York146,6501.31×
Georgia79,5951.29×
Illinois71,1671.07×
Pennsylvania68,8411.02×
New Jersey61,0641.2×
North Carolina60,9821.01×
Ohio59,6760.97×
Michigan51,5030.98×
Virginia48,8551×
Washington44,9011.12×
Massachusetts43,5641.1×
Arizona40,1240.98×
Maryland39,8481.16×
Tennessee39,1410.97×
Indiana34,8630.95×
Missouri30,8580.96×
Minnesota30,0851.05×
Louisiana27,9821.08×
Wisconsin27,6450.92×
Colorado27,2940.86×
South Carolina27,2760.9×
Alabama26,0470.93×
Kentucky23,8340.95×
Oregon23,0851.01×
Connecticut22,7991.13×
Oklahoma21,3860.96×
Nevada20,4141.05×
Utah17,1190.95×
Arkansas16,6251.01×
Mississippi15,8850.96×
Iowa15,5130.94×
Kansas14,8560.94×
Hawaii10,5451.22×
New Mexico9,9800.99×
Idaho9,4400.94×
Nebraska9,3960.94×
West Virginia8,8920.95×
New Hampshire7,4420.94×
Rhode Island6,8041.07×
Maine6,7880.95×
Washington, District of Columbia6,0471×
Delaware4,9030.89×
Montana4,2650.77×
Alaska3,9040.91×
North Dakota3,7110.9×
South Dakota3,6120.78×
Vermont2,7350.78×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eggplant audience
TraitClusterScore
Risk AppetiteTHRILL1.95
Luxury OrientationPREMIUM1.61
SustainabilityBALANCE1.39
Healthy LifestyleBALANCE1.34
IndulgenceJOY1.33
TravellingTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Eggplant
CountryShare
United States17.5%
United Kingdom5.5%
China3.9%

See Eggplant audiences in other countries

More Vegetable audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Eggplant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.