Rascasse Audience Intelligence

Emily in Paris Audience in United States

A data profile of the people who buy, follow and care about Emily in Paris in United States — modelled from more than twelve digital signal sources. Emily in Paris has an estimated audience of 3,702,103 people in United States.

#1among Comedy-drama in United States#327among Movie / TV Show / Series in United States#1003in Movies & TV

The average Emily in Paris fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Late-night talk show, True Detective, Trader Joe's, with strongest over-indexing on Late-night talk show (6.6× the country average).

Demographically, the Emily in Paris audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emily in Paris fan in United States is more female, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for Late-night talk show.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy-drama

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emily in Paris profile in United States.

Audience size
3.7M
in United States
Gender
57.1%♀
42.9% male
Age
34.9
average years
Country rank
#8594
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emily in Paris viewers

57.1% are female, 42.9% are male, average age 34.9.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Emily in Paris audience in United States
MetricValue
Female57.1%
Male42.9%
Average age34.9
Estimated audience size3,702,103
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Emily in Paris audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Emily in Paris audience comes from United States.

Worldwide audience distribution share by country for Emily in Paris
CountryShare
United States18.8%
Germany8.3%
France7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emily in Paris audience in United States is strongest.

Fig. 05

Top regions by affinity

Emily in Paris fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.44×
02California~600K1.40×
03New Jersey~100K1.38×
04New York~300K1.36×
05Connecticut~50K1.34×
06Washington, District of Columbia~10K1.28×
07Illinois~100K1.20×
08Washington~90K1.20×
09Florida~300K1.17×
10New Hampshire~20K1.16×
11Hawaii~20K1.15×
12Rhode Island~10K1.15×
13Maryland~70K1.14×
14Pennsylvania~100K1.11×
15Virginia~100K1.11×
16Texas~300K1.07×
17Arizona~80K1.07×
18Minnesota~60K1.06×
19Oregon~40K1.06×
20Colorado~60K1.04×
21Vermont~7K1.03×
22Michigan~100K1.02×
23Wisconsin~50K1.00×
24Maine~10K0.99×
25Delaware~10K0.99×
26North Carolina~100K0.97×
27Nevada~30K0.97×
28Utah~30K0.96×
29Ohio~100K0.94×
30Georgia~100K0.94×
31Missouri~50K0.93×
32South Carolina~50K0.93×
33Indiana~60K0.91×
34Kansas~30K0.90×
35Idaho~20K0.90×
36Tennessee~60K0.89×
37New Mexico~20K0.89×
38Louisiana~40K0.88×
39Iowa~30K0.88×
40Nebraska~20K0.88×
41Montana~9K0.85×
42Kentucky~40K0.84×
43Alaska~7K0.84×
44Oklahoma~30K0.80×
45Arkansas~20K0.78×
46Alabama~40K0.77×
47North Dakota~6K0.76×
48South Dakota~6K0.73×
49Mississippi~20K0.71×
50West Virginia~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Emily in Paris, United States
0.71×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emily in Paris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emily in Paris audience
#·InterestCategoryAffinity×
01House of Cards (U.S. TV series)Movies & TV8.32×
02Brooklyn Nine-NineMovies & TV7.94×
03Late-night talk showMovies & TV6.60×
04Breaking BadMovies & TV4.64×
05Bob's BurgersMovies & TV4.45×
06True DetectiveMovies & TV3.98×
07Chris PrattMovies & TV3.46×
08romantic comediesMovies & TV3.10×
09DC ComicsLiterature2.39×
10RadioTechnology & Electronics2.05×
11Trader Joe'sShopping1.89×
12ActivismPolitics & Society1.84×
13Game of ThronesMovies & TV1.84×
14Apple TVMovies & TV1.81×
15InnovationBusiness & Career1.77×
16Digital photographyBusiness & Career1.68×
17IKEAHome & Garden1.59×
18CoffeehousesFood & Beverages1.53×
19AirbnbTravel & Leisure1.51×
20Mixed martial artsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emily in Paris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emily in Paris audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.52×
Early Adopter MentalityPOWER1.35×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emily in Paris audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Luxury OrientationPREMIUM0.88×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emily in Paris have in United States?

Emily in Paris has an estimated audience of 3,702,103 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Emily in Paris viewers?

57.1% of Emily in Paris fans are female, 42.9% are male, with an average age of 34.9 years.

03

Which brands do Emily in Paris fans like most?

Emily in Paris fans show strongest brand affinity for Late-night talk show (6.6×), True Detective (3.98×), and Trader Joe's (1.89×) over the country average.

04

Where do Emily in Paris fans live in United States?

Emily in Paris fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Emily in Paris fans also like?

Beyond Emily in Paris itself, the audience over-indexes on True Detective (3.98×), Trader Joe's (1.89×), Radio (2.05×), and Breaking Bad (4.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Emily in Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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