Fixed-rate mortgage Audience in United States
Fixed-rate mortgage has an estimated audience of 497,950 people in United States. 46.4% are female, 53.6% are male, average age 43.5. Top regions: California, Texas, Florida.
The average Fixed-rate mortgage fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Fixed-rate mortgage audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Fixed-rate mortgage fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 43.5 |
| Estimated audience size | 497,950 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 51,152 | 0.93× |
| Texas | 46,169 | 1.08× |
| Florida | 30,976 | 0.92× |
| New York | 24,010 | 0.86× |
| North Carolina | 20,971 | 1.4× |
| Illinois | 17,104 | 1.03× |
| Pennsylvania | 16,177 | 0.96× |
| Georgia | 16,155 | 1.05× |
| Ohio | 15,552 | 1.01× |
| Michigan | 12,942 | 0.99× |
| Virginia | 12,176 | 1× |
| New Jersey | 11,160 | 0.88× |
| Massachusetts | 10,285 | 1.05× |
| Tennessee | 10,188 | 1.02× |
| Indiana | 10,179 | 1.12× |
| Louisiana | 9,891 | 1.54× |
| Washington | 9,865 | 0.99× |
| Missouri | 8,988 | 1.12× |
| Colorado | 8,977 | 1.14× |
| South Carolina | 8,890 | 1.19× |
| Arizona | 8,846 | 0.87× |
| Oklahoma | 8,541 | 1.54× |
| Wisconsin | 8,267 | 1.1× |
| Minnesota | 8,026 | 1.12× |
| Maryland | 7,907 | 0.92× |
| Alabama | 6,650 | 0.96× |
| Kentucky | 6,143 | 0.98× |
| Oregon | 5,277 | 0.92× |
| Arkansas | 4,959 | 1.21× |
| Mississippi | 4,693 | 1.14× |
| Connecticut | 4,432 | 0.89× |
| Iowa | 4,404 | 1.07× |
| Nevada | 4,273 | 0.89× |
| Utah | 4,043 | 0.91× |
| Kansas | 3,711 | 0.95× |
| Nebraska | 2,624 | 1.05× |
| Idaho | 2,474 | 0.99× |
| New Mexico | 2,457 | 0.98× |
| West Virginia | 2,328 | 1× |
| New Hampshire | 1,747 | 0.89× |
| Hawaii | 1,744 | 0.81× |
| Rhode Island | 1,459 | 0.92× |
| Maine | 1,382 | 0.77× |
| Washington, District of Columbia | 1,321 | 0.88× |
| Delaware | 1,216 | 0.88× |
| Montana | 1,137 | 0.82× |
| Alaska | 1,082 | 1.02× |
| South Dakota | 958 | 0.83× |
| Vermont | 786 | 0.9× |
| North Dakota | 693 | 0.68× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.91 |
| Career Orientation | POWER | 1.69 |
| Price Sensitivity | PREMIUM | 1.65 |
| Patriotism | CONSERVATISM | 1.39 |
| Indulgence | JOY | 1.38 |
| Need for Security | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Australia | 21.9% |
| United Kingdom | 8.6% |
See Fixed-rate mortgage audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fixed-rate mortgage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.