Flat rate Audience in United States

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Flat rate has an estimated audience of 1,158,053 people in United States. 59.8% are female, 40.2% are male, average age 33.2. Top regions: California, New York, Texas. Top brand affinities: CAC 40, Mariel Hemingway, Gemma Ward, Apostrophe, Bugzy Malone.

The average Flat rate fan in United States is 33.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include CAC 40, Mariel Hemingway, Gemma Ward, with strongest over-indexing on CAC 40 (1.52× the country average). Demographically, the Flat rate audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Flat rate fans

Demographic split for Flat rate audience in United States
MetricValue
Female59.8%
Male40.2%
Average age33.2
Estimated audience size1,158,053

Audience persona

The typical Flat rate fan in United States is more female, around 33.2 years old, with strong Price Sensitivity tendencies and a notable affinity for CAC 40.

Top regions in United States

Top regions ranked by reach for Flat rate in United States
RegionReachAffinity
California165,1951.3×
New York120,3151.86×
Texas95,8160.96×
Florida92,0171.17×
Pennsylvania80,3912.06×
Georgia42,1661.18×
Illinois36,8120.95×
North Carolina33,6880.97×
Michigan32,4061.07×
New Jersey31,6251.07×
Washington28,1661.21×
Ohio27,7590.78×
Virginia27,4920.97×
Arizona24,7571.05×
Massachusetts22,7331×
Tennessee21,4010.92×
Maryland19,5640.98×
Colorado18,0440.99×
Indiana16,8210.8×
Minnesota14,8410.89×
Wisconsin14,2380.82×
South Carolina14,1650.81×
Oregon13,8261.04×
Missouri13,5750.73×
Alabama13,5720.84×
Louisiana12,8210.86×
Nevada11,7641.05×
Connecticut11,2820.97×
Kentucky10,6370.73×
Utah10,6291.02×
Oklahoma10,0710.78×
Hawaii9,0601.82×
Mississippi7,3510.77×
Iowa6,5490.69×
Arkansas6,5310.68×
Kansas6,4680.71×
Idaho4,9570.85×
Washington, District of Columbia4,6831.35×
Nebraska4,1430.71×
New Mexico4,1210.71×
West Virginia3,7350.69×
Alaska3,7271.5×
South Dakota3,6081.35×
Rhode Island3,3430.91×
Delaware2,8270.88×
North Dakota2,7321.15×
New Hampshire2,6920.59×
Maine2,5980.63×
Montana2,4370.76×
Wyoming2,2661.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flat rate audience
BrandAffinityCategory
CAC 401.52×Business & Career
Mariel Hemingway1.58×Fashion & Accessoires
Gemma Ward1.61×Fashion & Accessoires
Apostrophe1.69×Literature
Bugzy Malone1.55×Music & Radio
Jbc1.61×Kids & Family
Jon Brion1.61×Music & Radio
Ribbon cable1.53×Technology & Electronics
Church Community Builder1.82×Technology & Electronics
I-Octane1.57×Music & Radio
Caccamo1.65×Travel & Leisure
Caccamo1.53×Travel & Leisure
Ilhéus1.92×Travel & Leisure
On Horsemanship2.18×Literature
Paa Kwesi Nduom1.51×Business & Career
MyPad for iPad3.03×
JBTALKS1.55×
Lin Chih-sheng1.68×Sports
Syed Mokhtar Al-Bukhary1.91×Business & Career
Bukit Panjang Government High School1.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flat rate audience
TraitClusterScore
Price SensitivityPREMIUM1.25
Design AffinityPREMIUM1.21
DIY MentalityTHRILL1.17
CreativityOPEN1.12
Need for SecurityCONSERVATISM1.06
IndividualismJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Flat rate
CountryShare
United States62.7%
Australia11.1%
Germany8.2%

See Flat rate audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Flat rate have in United States?

Flat rate has an estimated audience of 1,158,053 people in United States, concentrated in California and New York.

What is the gender split and age of Flat rate fans?

59.8% of Flat rate fans are female, 40.2% are male, with an average age of 33.2 years.

Which brands do Flat rate fans like most?

Flat rate fans show strongest brand affinity for CAC 40 (1.52×), Mariel Hemingway (1.58×), and Gemma Ward (1.61×) over the country average.

Where do Flat rate fans live in United States?

Flat rate fans in United States are most concentrated in California (reach 165,195), New York (reach 120,315), and Texas (reach 95,816). These three regions account for the largest share of the active audience.

What other brands do Flat rate fans also like?

Beyond Flat rate itself, the audience over-indexes on Mariel Hemingway (1.58×), Gemma Ward (1.61×), Apostrophe (1.69×), and Bugzy Malone (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flat rate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.