GRAPEVINE Audience in United States
GRAPEVINE has an estimated audience of 1,712,386 people in United States. 76.3% are female, 23.7% are male, average age 43.8. Top regions: Texas, California, New York. Top brand affinities: Barclays Center, Jumia, Ext JS, JcrOffroad, Flattop grill.
The average GRAPEVINE fan in United States is 43.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Barclays Center, Jumia, Ext JS, with strongest over-indexing on Barclays Center (2.19× the country average). Demographically, the GRAPEVINE audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of GRAPEVINE fans
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 43.8 |
| Estimated audience size | 1,712,386 |
Audience persona
The typical GRAPEVINE fan in United States is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Barclays Center.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,212,628 | 8.24× |
| California | 287,308 | 1.53× |
| New York | 85,166 | 0.89× |
| Florida | 77,499 | 0.67× |
| Virginia | 59,021 | 1.42× |
| Illinois | 58,607 | 1.03× |
| Georgia | 52,973 | 1× |
| Ohio | 41,907 | 0.79× |
| Massachusetts | 41,634 | 1.23× |
| North Carolina | 40,945 | 0.79× |
| New Jersey | 39,379 | 0.9× |
| Pennsylvania | 39,021 | 0.68× |
| Michigan | 32,893 | 0.73× |
| Arizona | 32,738 | 0.94× |
| Louisiana | 30,940 | 1.4× |
| Oklahoma | 30,299 | 1.59× |
| South Carolina | 28,968 | 1.12× |
| Tennessee | 27,408 | 0.8× |
| Washington | 27,140 | 0.79× |
| Indiana | 24,250 | 0.78× |
| Missouri | 23,879 | 0.87× |
| Colorado | 22,050 | 0.82× |
| Maryland | 21,029 | 0.71× |
| Wisconsin | 19,684 | 0.76× |
| Oregon | 18,301 | 0.93× |
| Arkansas | 18,042 | 1.28× |
| Connecticut | 17,452 | 1.02× |
| Minnesota | 17,016 | 0.69× |
| Kentucky | 17,007 | 0.79× |
| Alabama | 16,997 | 0.71× |
| Nevada | 16,126 | 0.97× |
| Kansas | 11,600 | 0.86× |
| Utah | 11,536 | 0.75× |
| Mississippi | 11,333 | 0.8× |
| Nebraska | 10,639 | 1.24× |
| Iowa | 9,471 | 0.67× |
| New Mexico | 8,139 | 0.95× |
| Idaho | 6,726 | 0.78× |
| West Virginia | 5,651 | 0.71× |
| New Hampshire | 4,450 | 0.66× |
| Hawaii | 4,404 | 0.6× |
| Washington, District of Columbia | 4,038 | 0.78× |
| Maine | 3,720 | 0.61× |
| Rhode Island | 3,048 | 0.56× |
| Montana | 2,922 | 0.62× |
| Delaware | 2,461 | 0.52× |
| South Dakota | 2,318 | 0.59× |
| Alaska | 2,131 | 0.58× |
| North Dakota | 2,047 | 0.58× |
| Vermont | 2,039 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barclays Center | 2.19× | Sports |
| Jumia | 1.59× | Fashion & Accessoires |
| Ext JS | 2.03× | Technology & Electronics |
| JcrOffroad | 1.6× | Shopping |
| Flattop grill | 1.75× | Home & Garden |
| Jbc | 1.73× | Kids & Family |
| Ub Iwerks | 1.52× | Literature |
| I-Witness | 2.2× | Movies & TV |
| JBM | 1.79× | Music & Radio |
| Jamnalal Bajaj Institute of Management Studies | 1.63× | Business & Career |
| The Boomtown Rats | 1.58× | Music & Radio |
| Alsancak | 1.76× | |
| JBTALKS | 2.2× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.27 |
| Price Sensitivity | PREMIUM | 1.07 |
| Need for Security | CONSERVATISM | 1.02 |
| Risk Appetite | THRILL | 1.01 |
| Social Media Usage | JOY | 0.98 |
| Extroversion | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.3% |
| India | 13.4% |
| Japan | 10.2% |
See GRAPEVINE audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does GRAPEVINE have in United States?
GRAPEVINE has an estimated audience of 1,712,386 people in United States, concentrated in Texas and California.
What is the gender split and age of GRAPEVINE fans?
76.3% of GRAPEVINE fans are female, 23.7% are male, with an average age of 43.8 years.
Which brands do GRAPEVINE fans like most?
GRAPEVINE fans show strongest brand affinity for Barclays Center (2.19×), Jumia (1.59×), and Ext JS (2.03×) over the country average.
Where do GRAPEVINE fans live in United States?
GRAPEVINE fans in United States are most concentrated in Texas (reach 1,212,628), California (reach 287,308), and New York (reach 85,166). These three regions account for the largest share of the active audience.
What other brands do GRAPEVINE fans also like?
Beyond GRAPEVINE itself, the audience over-indexes on Jumia (1.59×), Ext JS (2.03×), JcrOffroad (1.6×), and Flattop grill (1.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for GRAPEVINE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.