Rascasse Audience Intelligence

Health informatics Audience in United States

A data profile of the people who buy, follow and care about Health informatics in United States — modelled from more than twelve digital signal sources. Health informatics has an estimated audience of 4,351,425 people in United States.

#206among Field of study in United States#4108among Topic in United States#672in Business & Career

The average Health informatics fan in United States is 48.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health informatics profile in United States.

Audience size
4.4M
in United States
Gender
65.9%♀
34.1% male
Age
48.7
average years
Country rank
#7487
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health informatics fans

65.9% are female, 34.1% are male, average age 48.7.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Health informatics audience in United States
MetricValue
Female65.9%
Male34.1%
Average age48.7
Estimated audience size4,351,425
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the Health informatics audience in United States
Age bracketShare%
16-196%
20-299%
30-3915%
40-4924%
50+47%
Fig. 04

Worldwide distribution

40.2%

of the worldwide Health informatics audience comes from United States.

Worldwide audience distribution share by country for Health informatics
CountryShare
United States40.2%
India13.1%
Philippines5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health informatics audience in United States is strongest.

Fig. 05

Top regions by affinity

Health informatics fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K2.20×
02Maryland~100K1.90×
03Virginia~200K1.71×
04North Carolina~200K1.56×
05Texas~600K1.50×
06New York~300K1.28×
07Minnesota~80K1.26×
08South Carolina~80K1.25×
09Alabama~80K1.25×
10Florida~400K1.21×
11Illinois~200K1.19×
12Louisiana~60K1.16×
13Mississippi~40K1.16×
14Washington, District of Columbia~20K1.16×
15Washington~100K1.15×
16Massachusetts~100K1.11×
17New Jersey~100K1.08×
18Kentucky~60K1.06×
19Pennsylvania~200K1.05×
20Tennessee~90K1.05×
21Indiana~80K1.05×
22Connecticut~50K1.04×
23Delaware~10K1.03×
24Nebraska~20K1.01×
25Michigan~100K1.00×
26Ohio~100K0.99×
27West Virginia~20K0.98×
28Rhode Island~10K0.93×
29South Dakota~9K0.92×
30Alaska~9K0.92×
31North Dakota~8K0.92×
32Arizona~80K0.91×
33Vermont~7K0.91×
34Kansas~30K0.90×
35Hawaii~20K0.90×
36Arkansas~30K0.89×
37New Hampshire~20K0.89×
38Maine~10K0.87×
39Montana~10K0.86×
40California~400K0.85×
41Missouri~60K0.84×
42Idaho~20K0.84×
43Wisconsin~50K0.82×
44Iowa~30K0.82×
45New Mexico~20K0.82×
46Oklahoma~40K0.80×
47Nevada~30K0.80×
48Colorado~50K0.79×
49Oregon~40K0.77×
50Utah~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Health informatics, United States
0.77×1.00×2.20×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Health informatics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health informatics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →