Heather Morris Audience in United States

Heather Morris logo

Heather Morris has an estimated audience of 336,216 people in United States. 88.6% are female, 11.4% are male, average age 49.6. Top regions: California, Texas, Florida. Top brand affinities: Mortgage insurance, WFTS-TV, Temple Grandin, REO Speedwagon, Ironmongery.

The average Heather Morris fan in United States is 49.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mortgage insurance, WFTS-TV, Temple Grandin, with strongest over-indexing on Mortgage insurance (1.57× the country average). Demographically, the Heather Morris audience skews more female with an average age of 49.6, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Heather Morris fans

Demographic split for Heather Morris audience in United States
MetricValue
Female88.6%
Male11.4%
Average age49.6
Estimated audience size336,216

Audience persona

The typical Heather Morris fan in United States is more female, around 49.6 years old, with strong Family Orientation tendencies and a notable affinity for Mortgage insurance.

Top regions in United States

Top regions ranked by reach for Heather Morris in United States
RegionReachAffinity
California34,1310.92×
Texas26,3650.91×
Florida19,0470.84×
New York18,3320.98×
Ohio11,8481.14×
Illinois11,6011.04×
Pennsylvania11,4121.01×
North Carolina9,8150.97×
Michigan9,2291.05×
Georgia8,9610.87×
Virginia8,3081.01×
New Jersey7,9850.93×
Washington7,4081.1×
Arizona7,3651.07×
Tennessee6,9421.03×
Indiana6,9251.13×
Missouri6,6091.22×
Massachusetts6,6051×
Wisconsin6,4291.27×
Colorado5,7121.08×
Minnesota5,6741.18×
Maryland5,3020.92×
South Carolina4,8580.96×
Kentucky4,2611.01×
Oregon4,2391.1×
Alabama3,9720.85×
Oklahoma3,8601.03×
Louisiana3,8330.88×
Utah3,6331.21×
Connecticut3,5721.06×
Iowa3,3421.21×
Kansas3,1701.2×
Arkansas2,7340.99×
Nevada2,6990.83×
Mississippi2,2110.8×
Nebraska1,9011.13×
Idaho1,8181.08×
West Virginia1,4810.95×
New Mexico1,4380.85×
New Hampshire1,4281.08×
Hawaii1,2540.87×
Maine1,2311.02×
Rhode Island9500.89×
Montana9441.01×
Washington, District of Columbia8180.81×
Delaware8090.87×
South Dakota7730.99×
North Dakota6750.98×
Alaska5880.82×
Vermont5460.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heather Morris audience
BrandAffinityCategory
Mortgage insurance1.57×Business & Career
WFTS-TV1.67×Movies & TV
Temple Grandin1.76×Literature
REO Speedwagon1.6×Music & Radio
Ironmongery1.94×Home & Garden
Celtic punk1.92×Music & Radio
Jumia2.86×Fashion & Accessoires
Sacred Heart Catholic Church (Dubuque, Iowa)1.58×Politics & Society
Nielsen Corporation2.5×Business & Career
Ephraim2.1×
Monroe Carell Jr. Children's Hospital at Vanderbilt2.31×Travel & Leisure
WAOW1.79×Movies & TV
Bandung Institute of Technology1.76×Business & Career
Chengdu2×Travel & Leisure
Michael Jr. Comedy2.43×Movies & TV
British Grand Prix1.55×Sports
richard speight jr2.03×Movies & TV
Newtown, Bucks County, Pennsylvania1.58×Travel & Leisure
Pyrite1.64×Business & Career
aslan2.44×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heather Morris audience
TraitClusterScore
Family OrientationCONSERVATISM1.53
SpiritualityBALANCE1.31
CreativityOPEN1.31
LGBTQ+ IdentityOPEN1.25
TraditionCONSERVATISM1.24
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Heather Morris
CountryShare
United States51.9%
Germany10.7%
United Kingdom8.7%

See Heather Morris audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Heather Morris have in United States?

Heather Morris has an estimated audience of 336,216 people in United States, concentrated in California and Texas.

What is the gender split and age of Heather Morris fans?

88.6% of Heather Morris fans are female, 11.4% are male, with an average age of 49.6 years.

Which brands do Heather Morris fans like most?

Heather Morris fans show strongest brand affinity for Mortgage insurance (1.57×), WFTS-TV (1.67×), and Temple Grandin (1.76×) over the country average.

Where do Heather Morris fans live in United States?

Heather Morris fans in United States are most concentrated in California (reach 34,131), Texas (reach 26,365), and Florida (reach 19,047). These three regions account for the largest share of the active audience.

What other brands do Heather Morris fans also like?

Beyond Heather Morris itself, the audience over-indexes on WFTS-TV (1.67×), Temple Grandin (1.76×), REO Speedwagon (1.6×), and Ironmongery (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heather Morris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.