WFTS-TV Audience in United States
WFTS-TV has an estimated audience of 2,066,936 people in United States. 64.1% are female, 35.9% are male, average age 43.0. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Ben Stiller, Google News, Singer-songwriter.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Ben Stiller, with strongest over-indexing on Autism Awareness (12.1× the country average). Demographically, the WFTS-TV audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Category: Movies & TV · Type: TV Channel
Demographics of WFTS-TV fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 43.0 |
| Estimated audience size | 2,066,936 |
Audience persona
The typical WFTS-TV fan in United States is more female, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 12.1× | Health |
| Diabetes mellitus awareness | 8× | Health |
| Ben Stiller | 14.58× | Movies & TV |
| Google News | 5.64× | News |
| Singer-songwriter | 3.72× | Music & Radio |
| Microblogging | 8.21× | Technology & Electronics |
| Aaron Rodgers | 5.18× | Sports |
| Tampa Bay Rays | 10.65× | Sports |
| Income tax | 8.51× | Business & Career |
| Kia Sportage | 14.58× | Cars & Mobility |
| Rosie O'Donnell | 10.89× | Movies & TV |
| FC Bayern Munich | 4.62× | Sports |
| Google Maps | 2.42× | Internet & Social Media |
| Honda HR-V | 14.58× | Cars & Mobility |
| Calgary Flames | 14.58× | Sports |
| Livemusic | 2.89× | Music & Radio |
| Roche Bobois | 14.58× | Home & Garden |
| Primeira Liga | 14.58× | Sports |
| Indeed.com | 2.15× | Business & Career |
| Bob Evans | 7.8× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.71 |
| Family Orientation | CONSERVATISM | 1.62 |
| Luxury Orientation | PREMIUM | 1.41 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Indulgence | JOY | 1.23 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.3% |
| China | 0.2% |
| United Kingdom | 0.1% |
See WFTS-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for WFTS-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.