Rascasse Audience Intelligence

Heavy Metal (magazine) Audience Demographics in United States

Heavy Metal (magazine) has an estimated audience of 540K people in United States.

#1160among websites & media in United States
#4552in Music & Radio

The average Heavy Metal (magazine) fan in United States is 42.8 years old, more male, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Alien (franchise), System of a Down, Humanoid robot, with strongest over-indexing on Alien (franchise) (40.53× the country average).

Demographically, the Heavy Metal (magazine) audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Individualism.

The typical Heavy Metal (magazine) fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Alien (franchise).

Category: Music & Radio · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
540K
in United States
Gender
19.0%♀
81.0% male
Age
42.8
average years
Country rank
#36478
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Heavy Metal (magazine)

19.0% are female, 81.0% are male, average age 42.8.

Fig. 02

Gender split

19.0%
Female
81.0%
Male
Demographic split for Heavy Metal (magazine) audience in United States
MetricValue
Female19.0%
Male81.0%
Average age42.8
Estimated audience size540K
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Heavy Metal (magazine) audience in United States
Age bracketShare%
16-2416%
25-3414%
35-4418%
45-5427%
55+26%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Heavy Metal (magazine) audience comes from United States.

Worldwide audience distribution share by country for Heavy Metal (magazine)
CountryShare
United States30.8%
Brazil10.8%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Heavy Metal (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~4K1.28×
02Alaska~1K1.24×
03Oregon~8K1.23×
04Montana~2K1.21×
05Idaho~4K1.20×
06Oklahoma~8K1.19×
07West Virginia~3K1.14×
08Wyoming~1K1.14×
09Kentucky~8K1.12×
10Arkansas~5K1.12×
11New Hampshire~2K1.12×
12Washington~10K1.11×
13Missouri~10K1.10×
14Kansas~5K1.10×
15North Dakota~1K1.10×
16Iowa~6K1.09×
17Maine~2K1.09×
18Ohio~20K1.08×
19Arizona~10K1.08×
20Indiana~10K1.08×
21Colorado~10K1.08×
22Nevada~6K1.08×
23Utah~6K1.06×
24Nebraska~3K1.06×
25Pennsylvania~20K1.03×
26Michigan~20K1.03×
27Wisconsin~10K1.01×
28Tennessee~10K1.00×
29Minnesota~9K1.00×
30South Dakota~1K1.00×
31Vermont<1K0.96×
32Texas~30K0.93×
33Illinois~20K0.93×
34North Carolina~20K0.91×
35Connecticut~5K0.90×
36Rhode Island~2K0.90×
37Alabama~7K0.89×
38Louisiana~7K0.89×
39California~60K0.88×
40Mississippi~4K0.87×
41Massachusetts~9K0.84×
42South Carolina~7K0.84×
43Virginia~10K0.83×
44Delaware~1K0.83×
45Florida~30K0.80×
46Hawaii~2K0.79×
47New York~30K0.78×
48Georgia~10K0.78×
49Maryland~8K0.78×
50New Jersey~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Heavy Metal (magazine), United States
0.76×1.00×1.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Heavy Metal (magazine) audience vs. the country average
#·InterestCategoryAffinity×
01Alien (franchise)Movies & TV40.53×
02System of a DownMusic & Radio36.41×
03Humanoid robotTechnology & Electronics33.58×
04Drain cleanerHome & Garden29.21×
05Judas PriestMusic & Radio25.20×
06Chester BenningtonMusic & Radio19.06×
07Reverb.comShopping17.84×
08The PurgeMovies & TV17.77×
09Rock and Roll Hall of FameMusic & Radio17.21×
10Iron MaidenMusic & Radio15.46×
11Scorpions (band)Music & Radio14.76×
12Extraterrestrial lifePolitics & Society14.20×
13Slipknot (band)Music & Radio11.97×
14Berlin WallTravel & Leisure11.35×
15Thrash metalMusic & Radio9.65×
16Graphic novelLiterature9.03×
17Rotten TomatoesMovies & TV6.74×
18Anime and manga fandomLiterature4.55×
19Britney SpearsMusic & Radio2.86×
20Donald TrumpPolitics & Society1.67×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Heavy Metal (magazine) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Heavy Metal (magazine) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
IndividualismJOY1.96×
TraditionCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Heavy Metal (magazine) audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Luxury OrientationPREMIUM0.69×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music & Radio audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Heavy Metal (magazine) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/heavy-metal-magazine-37916” · Methodology