Rascasse Audience Intelligence

Heavy Metal (magazine) Audience in United States

A data profile of the people who buy, follow and care about Heavy Metal (magazine) in United States — modelled from more than twelve digital signal sources. Heavy Metal (magazine) has an estimated audience of 525,251 people in United States.

#1145among Website / Newspaper / Magazine in United States#4965in Music & Radio

The average Heavy Metal (magazine) fan in United States is 42.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alien (franchise), System of a Down, Humanoid robot, with strongest over-indexing on Alien (franchise) (40.53× the country average).

Demographically, the Heavy Metal (magazine) audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heavy Metal (magazine) fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Alien (franchise).

Category: Music & Radio · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heavy Metal (magazine) profile in United States.

Audience size
525K
in United States
Gender
19.0%♀
81.0% male
Age
42.1
average years
Country rank
#35612
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Heavy Metal (magazine)

19.0% are female, 81.0% are male, average age 42.1.

Fig. 02

Gender split

19.0%
Female
81.0%
Male
Demographic split for Heavy Metal (magazine) audience in United States
MetricValue
Female19.0%
Male81.0%
Average age42.1
Estimated audience size525,251
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Heavy Metal (magazine) audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3918%
40-4927%
50+26%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Heavy Metal (magazine) audience comes from United States.

Worldwide audience distribution share by country for Heavy Metal (magazine)
CountryShare
United States32.1%
Brazil11.1%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heavy Metal (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Heavy Metal (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~4K1.28×
02Alaska~1K1.24×
03Oregon~8K1.23×
04Montana~2K1.21×
05Idaho~3K1.20×
06Oklahoma~7K1.19×
07West Virginia~3K1.14×
08Wyoming<1K1.14×
09Kentucky~8K1.12×
10Arkansas~5K1.12×
11New Hampshire~2K1.12×
12Washington~10K1.11×
13Missouri~10K1.10×
14Kansas~5K1.10×
15North Dakota~1K1.10×
16Iowa~5K1.09×
17Maine~2K1.09×
18Ohio~20K1.08×
19Arizona~10K1.08×
20Indiana~10K1.08×
21Colorado~9K1.08×
22Nevada~6K1.08×
23Utah~5K1.06×
24Nebraska~3K1.06×
25Pennsylvania~20K1.03×
26Michigan~10K1.03×
27Wisconsin~8K1.01×
28Tennessee~10K1.00×
29Minnesota~8K1.00×
30South Dakota~1K1.00×
31Texas~40K0.93×
32Illinois~20K0.93×
33North Carolina~10K0.91×
34Connecticut~5K0.90×
35Rhode Island~2K0.90×
36Alabama~7K0.89×
37Louisiana~6K0.89×
38California~50K0.88×
39Mississippi~4K0.87×
40Massachusetts~9K0.84×
41South Carolina~7K0.84×
42Virginia~10K0.83×
43Delaware~1K0.83×
44Florida~30K0.80×
45Hawaii~2K0.79×
46New York~20K0.78×
47Georgia~10K0.78×
48Maryland~7K0.78×
49New Jersey~10K0.76×
50Washington, District of Columbia~1K0.66×
Fig. 06

Affinity by region

Affinity by region — Heavy Metal (magazine), United States
0.66×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heavy Metal (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heavy Metal (magazine) audience
#·InterestCategoryAffinity×
01Alien (franchise)Movies & TV40.53×
02System of a DownMusic & Radio36.41×
03Humanoid robotTechnology & Electronics33.58×
04Drain cleanerHome & Garden29.21×
05Judas PriestMusic & Radio25.20×
06BucketheadMusic & Radio25.06×
07Chester BenningtonMusic & Radio19.06×
08Reverb.comShopping17.84×
09The PurgeMovies & TV17.77×
10Rock and Roll Hall of FameMusic & Radio17.21×
11Eddie Van HalenMusic & Radio15.28×
12Scorpions (band)Music & Radio14.76×
13Extraterrestrial lifePolitics & Society14.20×
14Berlin WallTravel & Leisure11.35×
15Thrash metalMusic & Radio9.65×
16Graphic novelLiterature9.03×
17PatreonInternet & Social Media7.57×
18Ozzy OsbourneMusic & Radio7.06×
19Anime and manga fandomLiterature4.55×
20SupermanMovies & TV2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heavy Metal (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heavy Metal (magazine) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
IndividualismJOY1.96×
TraditionCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heavy Metal (magazine) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Luxury OrientationPREMIUM0.69×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heavy Metal (magazine) have in United States?

Heavy Metal (magazine) has an estimated audience of 525,251 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Heavy Metal (magazine) fans?

19.0% of Heavy Metal (magazine) fans are female, 81.0% are male, with an average age of 42.1 years.

03

Which brands do Heavy Metal (magazine) fans like most?

Heavy Metal (magazine) fans show strongest brand affinity for Alien (franchise) (40.53×), System of a Down (36.41×), and Humanoid robot (33.58×) over the country average.

04

Where do Heavy Metal (magazine) fans live in United States?

Heavy Metal (magazine) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Heavy Metal (magazine) fans also like?

Beyond Heavy Metal (magazine) itself, the audience over-indexes on System of a Down (36.41×), Humanoid robot (33.58×), Extraterrestrial life (14.2×), and Chester Bennington (19.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Heavy Metal (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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