Rascasse Audience Intelligence

Hummingbird Audience in United States

A data profile of the people who buy, follow and care about Hummingbird in United States — modelled from more than twelve digital signal sources. Hummingbird has an estimated audience of 3,002,460 people in United States.

#5112among Topic in United States#212in Pets & Animals

The average Hummingbird fan in United States is 51.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hummingbird profile in United States.

Audience size
3M
in United States
Gender
67.0%♀
33.0% male
Age
51.4
average years
Country rank
#10302
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hummingbird fans

67.0% are female, 33.0% are male, average age 51.4.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Hummingbird audience in United States
MetricValue
Female67.0%
Male33.0%
Average age51.4
Estimated audience size3,002,460
Fig. 03

Age distribution

Ø 51.4
average years
Age distribution of the Hummingbird audience in United States
Age bracketShare%
16-195%
20-296%
30-3910%
40-4919%
50+60%
Fig. 04

Worldwide distribution

46.9%

of the worldwide Hummingbird audience comes from United States.

Worldwide audience distribution share by country for Hummingbird
CountryShare
United States46.9%
United Kingdom7.5%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hummingbird audience in United States is strongest.

Fig. 05

Top regions by affinity

Hummingbird fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~100K1.56×
02New Mexico~20K1.49×
03Arizona~80K1.24×
04Idaho~20K1.20×
05Tennessee~70K1.19×
06Maine~10K1.18×
07Utah~30K1.16×
08New Hampshire~10K1.15×
09Oregon~40K1.14×
10Vermont~6K1.14×
11Arkansas~30K1.12×
12Montana~9K1.12×
13California~400K1.11×
14Kentucky~40K1.11×
15Oklahoma~40K1.11×
16Washington~70K1.10×
17Iowa~30K1.08×
18Missouri~50K1.07×
19West Virginia~20K1.07×
20Colorado~50K1.05×
21Wisconsin~50K1.05×
22Alabama~40K1.05×
23Mississippi~30K1.04×
24Minnesota~40K1.02×
25Indiana~60K1.01×
26Georgia~90K0.99×
27Louisiana~40K0.98×
28Kansas~20K0.98×
29Delaware~8K0.97×
30Nevada~30K0.96×
31South Carolina~40K0.95×
32Virginia~70K0.93×
33South Dakota~6K0.93×
34Texas~200K0.92×
35Michigan~70K0.92×
36Ohio~80K0.90×
37Massachusetts~50K0.90×
38Connecticut~30K0.90×
39Rhode Island~9K0.90×
40North Dakota~6K0.90×
41Pennsylvania~90K0.89×
42Illinois~90K0.89×
43Nebraska~10K0.87×
44Maryland~40K0.81×
45Alaska~5K0.79×
46New Jersey~60K0.74×
47Florida~100K0.72×
48New York~100K0.70×
49Hawaii~7K0.58×
50Washington, District of Columbia~5K0.57×
Fig. 06

Affinity by region

Affinity by region — Hummingbird, United States
0.57×1.00×1.56×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hummingbird. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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