Hummingbird Audience in United States
Hummingbird has an estimated audience of 3,002,460 people in United States. 67.0% are female, 33.0% are male, average age 51.4. Top regions: California, Texas, Florida.
The average Hummingbird fan in United States is 51.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Hummingbird audience skews more female with an average age of 51.4, and over-indexes on personality traits such as Community Orientation, Tradition.
Category: Pets & Animals · Type: Topic
Demographics of Hummingbird fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 51.4 |
| Estimated audience size | 3,002,460 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 382,009 | 1.16× |
| Texas | 236,917 | 0.92× |
| Florida | 153,344 | 0.75× |
| North Carolina | 135,783 | 1.5× |
| New York | 122,352 | 0.73× |
| Georgia | 93,659 | 1.01× |
| Illinois | 92,703 | 0.93× |
| Pennsylvania | 92,094 | 0.91× |
| Ohio | 85,736 | 0.93× |
| Arizona | 79,781 | 1.3× |
| Michigan | 75,474 | 0.96× |
| Tennessee | 70,692 | 1.17× |
| Virginia | 69,960 | 0.96× |
| Washington | 69,400 | 1.15× |
| New Jersey | 56,537 | 0.74× |
| Indiana | 56,355 | 1.03× |
| Massachusetts | 55,395 | 0.94× |
| Missouri | 53,857 | 1.11× |
| Colorado | 48,476 | 1.02× |
| Wisconsin | 47,428 | 1.05× |
| Minnesota | 45,764 | 1.06× |
| South Carolina | 43,683 | 0.97× |
| Alabama | 43,153 | 1.03× |
| Maryland | 42,397 | 0.82× |
| Oregon | 41,147 | 1.2× |
| Kentucky | 40,950 | 1.09× |
| Louisiana | 38,916 | 1.01× |
| Oklahoma | 36,382 | 1.09× |
| Utah | 31,382 | 1.17× |
| Nevada | 28,974 | 1× |
| Arkansas | 28,071 | 1.13× |
| Iowa | 27,193 | 1.1× |
| Connecticut | 27,080 | 0.9× |
| Mississippi | 26,212 | 1.06× |
| Kansas | 22,320 | 0.94× |
| New Mexico | 21,539 | 1.43× |
| Idaho | 17,949 | 1.19× |
| West Virginia | 15,574 | 1.11× |
| New Hampshire | 13,542 | 1.14× |
| Nebraska | 12,602 | 0.84× |
| Maine | 12,275 | 1.14× |
| Rhode Island | 8,963 | 0.94× |
| Montana | 8,648 | 1.04× |
| Delaware | 7,459 | 0.9× |
| Hawaii | 6,623 | 0.51× |
| South Dakota | 5,835 | 0.84× |
| Vermont | 5,807 | 1.1× |
| Washington, District of Columbia | 5,246 | 0.58× |
| North Dakota | 5,199 | 0.84× |
| Alaska | 4,376 | 0.68× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.41 |
| Tradition | CONSERVATISM | 1.35 |
| Creativity | OPEN | 1.33 |
| Sustainability | BALANCE | 1.32 |
| Family Orientation | CONSERVATISM | 1.3 |
| Individualism | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.9% |
| United Kingdom | 7.5% |
| Italy | 5.7% |
See Hummingbird audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hummingbird. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.