Indian fast food Audience in United States
Indian fast food has an estimated audience of 1,307,641 people in United States. 56.4% are female, 43.6% are male, average age 31.7. Top regions: California, Texas, Illinois.
The average Indian fast food fan in United States is 31.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Demographically, the Indian fast food audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Patriotism, Travelling.
Category: Food & Beverages · Type: Topic
Demographics of Indian fast food fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 31.7 |
| Estimated audience size | 1,307,641 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 236,536 | 1.64× |
| Texas | 169,572 | 1.51× |
| Illinois | 93,546 | 2.15× |
| New York | 93,078 | 1.27× |
| New Jersey | 68,443 | 2.06× |
| Florida | 58,627 | 0.66× |
| Ohio | 45,756 | 1.14× |
| North Carolina | 43,129 | 1.1× |
| Georgia | 37,665 | 0.93× |
| Virginia | 36,606 | 1.15× |
| Pennsylvania | 33,245 | 0.76× |
| Washington | 32,325 | 1.23× |
| Michigan | 24,169 | 0.71× |
| Indiana | 23,696 | 0.99× |
| Arizona | 21,816 | 0.82× |
| Massachusetts | 21,259 | 0.83× |
| Maryland | 20,752 | 0.92× |
| Kentucky | 18,651 | 1.14× |
| Colorado | 15,521 | 0.75× |
| Tennessee | 14,072 | 0.54× |
| Utah | 12,853 | 1.1× |
| Missouri | 10,742 | 0.51× |
| South Carolina | 10,349 | 0.53× |
| Oklahoma | 10,337 | 0.71× |
| Nevada | 10,041 | 0.79× |
| Wisconsin | 9,709 | 0.49× |
| Connecticut | 9,232 | 0.7× |
| Minnesota | 9,087 | 0.49× |
| Mississippi | 7,932 | 0.74× |
| Kansas | 7,056 | 0.68× |
| Louisiana | 7,053 | 0.42× |
| Arkansas | 7,047 | 0.65× |
| Alabama | 6,565 | 0.36× |
| West Virginia | 6,548 | 1.08× |
| New Hampshire | 6,295 | 1.22× |
| Hawaii | 6,258 | 1.11× |
| Idaho | 6,047 | 0.92× |
| Oregon | 6,034 | 0.4× |
| Iowa | 5,742 | 0.53× |
| Montana | 5,696 | 1.57× |
| South Dakota | 5,623 | 1.86× |
| Washington, District of Columbia | 5,615 | 1.43× |
| North Dakota | 5,475 | 2.04× |
| Nebraska | 5,283 | 0.81× |
| New Mexico | 5,256 | 0.8× |
| Rhode Island | 5,210 | 1.25× |
| Maine | 5,207 | 1.11× |
| Delaware | 5,055 | 1.4× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.28 |
| Travelling | THRILL | 2.48 |
| Risk Appetite | THRILL | 1.54 |
| Design Affinity | PREMIUM | 1.49 |
| Quality Awareness | PREMIUM | 1.39 |
| LGBTQ+ Identity | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 10.4% |
| India | 10.0% |
See Indian fast food audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Indian fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.