Kirby Company Audience in United States
Kirby Company has an estimated audience of 368,195 people in United States. 69.5% are female, 30.5% are male, average age 41.0. Top regions: California, Texas, Ohio. Top brand affinities: Jack White, Indiana University School of Medicine, Cachaça, Gulf Air, AppNexus.
The average Kirby Company fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include Jack White, Indiana University School of Medicine, Cachaça, with strongest over-indexing on Jack White (1.61× the country average). Demographically, the Kirby Company audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Kirby Company fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 41.0 |
| Estimated audience size | 368,195 |
Audience persona
The typical Kirby Company fan in United States is more female, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Jack White.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,780 | 0.98× |
| Texas | 37,557 | 1.19× |
| Ohio | 14,913 | 1.31× |
| Florida | 14,331 | 0.57× |
| Michigan | 11,551 | 1.2× |
| North Carolina | 11,430 | 1.03× |
| Illinois | 9,547 | 0.78× |
| New York | 9,493 | 0.46× |
| Georgia | 8,832 | 0.78× |
| Indiana | 8,719 | 1.3× |
| Pennsylvania | 8,545 | 0.69× |
| Arizona | 8,204 | 1.09× |
| Wisconsin | 7,995 | 1.44× |
| Washington | 7,467 | 1.01× |
| Virginia | 6,999 | 0.78× |
| Utah | 6,801 | 2.06× |
| Colorado | 6,431 | 1.11× |
| Tennessee | 5,999 | 0.81× |
| Missouri | 5,482 | 0.92× |
| Minnesota | 5,457 | 1.03× |
| Oklahoma | 5,297 | 1.3× |
| Oregon | 4,716 | 1.12× |
| South Carolina | 4,616 | 0.83× |
| Massachusetts | 4,520 | 0.62× |
| Kentucky | 4,406 | 0.95× |
| Iowa | 4,269 | 1.41× |
| Alabama | 4,213 | 0.82× |
| Nevada | 4,208 | 1.18× |
| New Jersey | 4,056 | 0.43× |
| Kansas | 3,634 | 1.25× |
| Maryland | 3,430 | 0.54× |
| Louisiana | 3,260 | 0.69× |
| Idaho | 2,952 | 1.6× |
| New Mexico | 2,939 | 1.59× |
| Arkansas | 2,619 | 0.86× |
| Connecticut | 2,335 | 0.63× |
| Nebraska | 2,134 | 1.16× |
| Hawaii | 1,929 | 1.22× |
| Mississippi | 1,855 | 0.61× |
| West Virginia | 1,800 | 1.05× |
| New Hampshire | 1,564 | 1.08× |
| Montana | 1,180 | 1.15× |
| North Dakota | 1,164 | 1.54× |
| Alaska | 1,101 | 1.4× |
| South Dakota | 930 | 1.09× |
| Maine | 927 | 0.7× |
| Wyoming | 780 | 1.43× |
| Rhode Island | 759 | 0.65× |
| Delaware | 544 | 0.54× |
| Vermont | 420 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jack White | 1.61× | Movies & TV |
| Indiana University School of Medicine | 1.55× | Business & Career |
| Cachaça | 1.73× | Food & Beverages |
| Gulf Air | 1.55× | Travel & Leisure |
| AppNexus | 1.75× | Business & Career |
| Seven Sister States | 1.64× | |
| Ashes Divide | 2.68× | Music & Radio |
| Tabriz | 1.51× | Travel & Leisure |
| University of Cádiz | 1.5× | Business & Career |
| Tonight with Boy Abunda | 1.76× | Movies & TV |
| Lin Chih-sheng | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.19 |
| Spirituality | BALANCE | 1.17 |
| DIY Mentality | THRILL | 1.16 |
| Tradition | CONSERVATISM | 1.15 |
| Career Orientation | POWER | 1.13 |
| Pet Ownership | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.8% |
| Germany | 1.3% |
| Italy | 0.9% |
See Kirby Company audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Kirby Company have in United States?
Kirby Company has an estimated audience of 368,195 people in United States, concentrated in California and Texas.
What is the gender split and age of Kirby Company fans?
69.5% of Kirby Company fans are female, 30.5% are male, with an average age of 41.0 years.
Which brands do Kirby Company fans like most?
Kirby Company fans show strongest brand affinity for Jack White (1.61×), Indiana University School of Medicine (1.55×), and Cachaça (1.73×) over the country average.
Where do Kirby Company fans live in United States?
Kirby Company fans in United States are most concentrated in California (reach 39,780), Texas (reach 37,557), and Ohio (reach 14,913). These three regions account for the largest share of the active audience.
What other brands do Kirby Company fans also like?
Beyond Kirby Company itself, the audience over-indexes on Indiana University School of Medicine (1.55×), Cachaça (1.73×), Gulf Air (1.55×), and AppNexus (1.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kirby Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.