Rascasse Audience Intelligence

Legends (Magic: The Gathering) Audience in United States

A data profile of the people who buy, follow and care about Legends (Magic: The Gathering) in United States — modelled from more than twelve digital signal sources. Legends (Magic: The Gathering) has an estimated audience of 4,009,213 people in United States.

#57among Video / Board Game in United States#157in Games

Legends (Magic: The Gathering) has an estimated audience of 4,009,213 people in United States. Top regions: California, Texas, New York.

The audience is concentrated in California, Texas, New York.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Legends (Magic: The Gathering) profile in United States.

Audience size
4M
in United States
Country rank
#8041
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Legends (Magic: The Gathering) fans

Fig. 02

Gender split

Demographic split for Legends (Magic: The Gathering) audience in United States
MetricValue
Estimated audience size4,009,213
Fig. 04

Worldwide distribution

33.1%

of the worldwide Legends (Magic: The Gathering) audience comes from United States.

Worldwide audience distribution share by country for Legends (Magic: The Gathering)
CountryShare
United States33.1%
United Kingdom13.6%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Legends (Magic: The Gathering) audience in United States is strongest.

Fig. 05

Top regions by affinity

Legends (Magic: The Gathering) fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~100K3.40×
02Maine~20K1.57×
03Tennessee~100K1.52×
04Missouri~90K1.49×
05Nevada~50K1.40×
06New York~300K1.38×
07Louisiana~70K1.34×
08Nebraska~20K1.25×
09South Dakota~10K1.17×
10Indiana~80K1.16×
11Utah~40K1.15×
12Michigan~100K1.13×
13Arizona~90K1.13×
14Wyoming~6K1.12×
15Alaska~9K1.10×
16Oklahoma~50K1.09×
17Idaho~20K1.08×
18Maryland~70K1.07×
19Illinois~100K0.98×
20Iowa~30K0.95×
21Alabama~50K0.92×
22Texas~300K0.91×
23Colorado~50K0.90×
24California~400K0.89×
25New Mexico~20K0.89×
26South Carolina~50K0.88×
27North Carolina~100K0.87×
28Washington~70K0.87×
29Oregon~40K0.86×
30Arkansas~30K0.86×
31Montana~9K0.86×
32North Dakota~7K0.85×
33Kentucky~40K0.84×
34Mississippi~30K0.84×
35New Hampshire~10K0.83×
36New Jersey~80K0.81×
37Wisconsin~50K0.81×
38Pennsylvania~100K0.80×
39Florida~200K0.79×
40Minnesota~40K0.79×
41West Virginia~10K0.79×
42Ohio~90K0.78×
43Connecticut~30K0.77×
44Georgia~90K0.76×
45Hawaii~10K0.75×
46Virginia~70K0.71×
47Delaware~7K0.70×
48Washington, District of Columbia~8K0.69×
49Massachusetts~50K0.66×
50Rhode Island~7K0.60×
Fig. 06

Affinity by region

Affinity by region — Legends (Magic: The Gathering), United States
0.60×1.00×3.40×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Legends (Magic: The Gathering). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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