Liberal arts education Audience in United States
Liberal arts education has an estimated audience of 8,304,986 people in United States. 57.0% are female, 43.0% are male, average age 44.3. Top regions: California, Texas, New York.
The average Liberal arts education fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Liberal arts education audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Liberal arts education fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.3 |
| Estimated audience size | 8,304,986 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,213,657 | 1.33× |
| Texas | 774,212 | 1.08× |
| New York | 690,009 | 1.49× |
| Florida | 474,542 | 0.84× |
| New Jersey | 331,031 | 1.57× |
| Pennsylvania | 301,926 | 1.08× |
| Illinois | 266,530 | 0.96× |
| Georgia | 242,201 | 0.95× |
| Virginia | 225,118 | 1.11× |
| Massachusetts | 220,586 | 1.35× |
| North Carolina | 220,389 | 0.88× |
| Ohio | 213,675 | 0.84× |
| Michigan | 213,539 | 0.98× |
| Indiana | 173,274 | 1.14× |
| Washington | 160,076 | 0.96× |
| Maryland | 154,981 | 1.09× |
| Arizona | 151,628 | 0.89× |
| Tennessee | 149,886 | 0.9× |
| Minnesota | 122,837 | 1.03× |
| Missouri | 116,293 | 0.87× |
| Louisiana | 113,291 | 1.06× |
| Alabama | 112,519 | 0.97× |
| Wisconsin | 110,112 | 0.88× |
| Colorado | 105,061 | 0.8× |
| Connecticut | 94,527 | 1.13× |
| South Carolina | 93,757 | 0.75× |
| Oklahoma | 90,760 | 0.98× |
| Oregon | 86,150 | 0.9× |
| Kentucky | 83,534 | 0.8× |
| Utah | 81,058 | 1.09× |
| Hawaii | 78,434 | 2.2× |
| Nevada | 71,133 | 0.89× |
| Iowa | 66,250 | 0.97× |
| Mississippi | 63,268 | 0.92× |
| Kansas | 61,931 | 0.95× |
| Arkansas | 61,696 | 0.9× |
| New Mexico | 44,261 | 1.06× |
| Idaho | 40,156 | 0.96× |
| Montana | 35,293 | 1.53× |
| Nebraska | 32,733 | 0.79× |
| New Hampshire | 32,427 | 0.99× |
| West Virginia | 30,367 | 0.79× |
| Washington, District of Columbia | 26,870 | 1.08× |
| Maine | 25,112 | 0.84× |
| Rhode Island | 24,161 | 0.91× |
| Delaware | 16,271 | 0.71× |
| North Dakota | 15,639 | 0.92× |
| Alaska | 14,788 | 0.83× |
| South Dakota | 12,724 | 0.66× |
| Vermont | 11,216 | 0.77× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.16 |
| Patriotism | CONSERVATISM | 1.74 |
| Luxury Orientation | PREMIUM | 1.68 |
| Community Orientation | OPEN | 1.59 |
| Sustainability | BALANCE | 1.43 |
| Career Orientation | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.0% |
| United Kingdom | 5.7% |
| India | 5.5% |
See Liberal arts education audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Liberal arts education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.