Life of Pi Audience in United States
Life of Pi has an estimated audience of 843,418 people in United States. 68.8% are female, 31.2% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Bulacan, Buddy Brown, Analog telephone adapter, Buda, Texas, Gulf Air.
The average Life of Pi fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bulacan, Buddy Brown, Analog telephone adapter, with strongest over-indexing on Bulacan (2.2× the country average). Demographically, the Life of Pi audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama
Demographics of Life of Pi fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 36.4 |
| Estimated audience size | 843,418 |
Audience persona
The typical Life of Pi fan in United States is more female, around 36.4 years old, with strong Family Orientation tendencies and a notable affinity for Bulacan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 126,316 | 1.36× |
| Texas | 79,323 | 1.09× |
| Florida | 50,985 | 0.89× |
| New York | 50,603 | 1.07× |
| Ohio | 32,813 | 1.26× |
| Pennsylvania | 30,637 | 1.08× |
| Illinois | 26,618 | 0.95× |
| Georgia | 24,582 | 0.95× |
| Virginia | 24,481 | 1.19× |
| Washington | 22,709 | 1.34× |
| North Carolina | 21,836 | 0.86× |
| Michigan | 21,622 | 0.98× |
| New Jersey | 21,375 | 1× |
| Arizona | 20,524 | 1.19× |
| Maryland | 20,100 | 1.39× |
| Massachusetts | 19,067 | 1.15× |
| Colorado | 18,858 | 1.42× |
| Oregon | 15,861 | 1.64× |
| Minnesota | 14,104 | 1.17× |
| Indiana | 12,627 | 0.82× |
| Tennessee | 12,430 | 0.73× |
| Missouri | 11,440 | 0.84× |
| Wisconsin | 10,327 | 0.81× |
| South Carolina | 10,144 | 0.8× |
| Utah | 9,481 | 1.26× |
| Alabama | 8,917 | 0.76× |
| Kentucky | 8,736 | 0.83× |
| Iowa | 8,150 | 1.17× |
| Oklahoma | 8,107 | 0.87× |
| Connecticut | 7,906 | 0.93× |
| Louisiana | 7,199 | 0.66× |
| Nevada | 7,101 | 0.87× |
| Kansas | 6,060 | 0.91× |
| Mississippi | 5,114 | 0.74× |
| Arkansas | 5,064 | 0.73× |
| Rhode Island | 4,995 | 1.86× |
| Washington, District of Columbia | 4,217 | 1.66× |
| New Mexico | 4,136 | 0.98× |
| Idaho | 4,072 | 0.96× |
| Hawaii | 3,830 | 1.06× |
| Nebraska | 3,463 | 0.82× |
| New Hampshire | 2,834 | 0.85× |
| West Virginia | 2,705 | 0.69× |
| Maine | 2,494 | 0.83× |
| Montana | 1,929 | 0.82× |
| Alaska | 1,867 | 1.03× |
| Delaware | 1,718 | 0.74× |
| South Dakota | 1,370 | 0.7× |
| Vermont | 1,354 | 0.91× |
| North Dakota | 1,305 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bulacan | 2.2× | Travel & Leisure |
| Buddy Brown | 2× | Music & Radio |
| Analog telephone adapter | 1.82× | |
| Buda, Texas | 1.75× | Travel & Leisure |
| Gulf Air | 1.62× | Travel & Leisure |
| Sixx | 1.56× | Movies & TV |
| Nutritional yeast | 1.69× | Food & Beverages |
| aslan | 1.72× | Literature |
| Malankara Orthodox Syrian Church | 1.82× | |
| Droop-E | 1.76× | Music & Radio |
| Alexandr Dolgopolov | 2.43× | Sports |
| Dabboo Ratnani | 1.83× | Internet & Social Media |
| Cainta, Rizal | 1.74× | Travel & Leisure |
| Ilfov County | 2.4× | Travel & Leisure |
| Tonight with Boy Abunda | 1.63× | Movies & TV |
| Mein-Deal.com | 1.73× | Shopping |
| Átila Abreu | 1.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.72 |
| Pet Ownership | JOY | 1.27 |
| Extroversion | THRILL | 1.26 |
| Spirituality | BALANCE | 1.25 |
| Creativity | OPEN | 1.25 |
| Mindfulness | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 35.7% |
| United States | 21.3% |
| United Kingdom | 6.2% |
See Life of Pi audiences in other countries
More Drama audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
Frequently asked questions
How many fans does Life of Pi have in United States?
Life of Pi has an estimated audience of 843,418 people in United States, concentrated in California and Texas.
What is the gender split and age of Life of Pi fans?
68.8% of Life of Pi fans are female, 31.2% are male, with an average age of 36.4 years.
Which brands do Life of Pi fans like most?
Life of Pi fans show strongest brand affinity for Bulacan (2.2×), Buddy Brown (2×), and Analog telephone adapter (1.82×) over the country average.
Where do Life of Pi fans live in United States?
Life of Pi fans in United States are most concentrated in California (reach 126,316), Texas (reach 79,323), and Florida (reach 50,985). These three regions account for the largest share of the active audience.
What other brands do Life of Pi fans also like?
Beyond Life of Pi itself, the audience over-indexes on Buddy Brown (2×), Analog telephone adapter (1.82×), Buda, Texas (1.75×), and Gulf Air (1.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Life of Pi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.