Rascasse Audience Intelligence

Lil Wayne Audience in United States

A data profile of the people who buy, follow and care about Lil Wayne in United States — modelled from more than twelve digital signal sources. Lil Wayne has an estimated audience of 6,998,458 people in United States.

#18among Hip hop in United States#405among Person in United States#395in Music & Radio

The average Lil Wayne fan in United States is 30.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include NBA playoffs, NBA Finals, Lace wig, with strongest over-indexing on NBA playoffs (2.53× the country average).

Demographically, the Lil Wayne audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lil Wayne fan in United States is balanced, around 30.2 years old, with strong Extroversion tendencies and a notable affinity for NBA playoffs.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lil Wayne profile in United States.

Audience size
7M
in United States
Gender
49.3%♀
50.7% male
Age
30.2
average years
Country rank
#5017
Person in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lil Wayne fans

49.3% are female, 50.7% are male, average age 30.2.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Lil Wayne audience in United States
MetricValue
Female49.3%
Male50.7%
Average age30.2
Estimated audience size6,998,458
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Lil Wayne audience in United States
Age bracketShare%
16-1944%
20-2923%
30-3915%
40-4911%
50+6%
Fig. 04

Worldwide distribution

50.3%

of the worldwide Lil Wayne audience comes from United States.

Worldwide audience distribution share by country for Lil Wayne
CountryShare
United States50.3%
China4.1%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lil Wayne audience in United States is strongest.

Fig. 05

Top regions by affinity

Lil Wayne fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K2.56×
02Mississippi~100K1.86×
03Georgia~400K1.57×
04North Dakota~20K1.57×
05Alabama~200K1.50×
06South Carolina~100K1.31×
07Maryland~200K1.29×
08North Carolina~300K1.27×
09Ohio~300K1.19×
10Tennessee~200K1.18×
11Arkansas~70K1.17×
12Kentucky~100K1.12×
13Indiana~200K1.10×
14Texas~700K1.09×
15Virginia~200K1.09×
16Missouri~100K1.08×
17New Mexico~40K1.07×
18Florida~500K1.06×
19Illinois~300K1.06×
20Michigan~200K1.06×
21Washington, District of Columbia~20K1.04×
22Connecticut~70K1.00×
23Delaware~20K0.99×
24Nevada~70K0.98×
25Pennsylvania~200K0.97×
26New York~400K0.96×
27Oklahoma~80K0.94×
28New Jersey~200K0.90×
29West Virginia~30K0.90×
30Wisconsin~100K0.88×
31Iowa~50K0.85×
32Maine~20K0.85×
33Rhode Island~20K0.85×
34Nebraska~30K0.84×
35Massachusetts~100K0.83×
36Kansas~50K0.83×
37Hawaii~30K0.83×
38Arizona~100K0.82×
39California~700K0.80×
40Minnesota~80K0.79×
41Colorado~90K0.77×
42Washington~100K0.75×
43New Hampshire~20K0.72×
44South Dakota~10K0.69×
45Alaska~10K0.69×
46Oregon~60K0.66×
47Vermont~8K0.61×
48Idaho~20K0.59×
49Montana~10K0.59×
50Utah~40K0.55×
Fig. 06

Affinity by region

Affinity by region — Lil Wayne, United States
0.55×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lil Wayne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lil Wayne audience
#·InterestCategoryAffinity×
01Afro-textured hairBeauty & Wellness3.41×
02Love & Hip Hop: AtlantaMovies & TV3.10×
03Department of Motor VehiclesCars & Mobility2.94×
04Cardi BMusic & Radio2.85×
05Curly HairBeauty & Wellness2.83×
06Lace wigBeauty & Wellness2.81×
07NBA playoffsSports2.53×
08NBA FinalsSports2.48×
09Sneaker collectingFashion & Accessoires2.37×
10Hair ExtensionsBeauty & Wellness2.18×
11Underground hip hopMusic & Radio2.18×
12AfrobeatMusic & Radio2.07×
13Bounce musicMusic & Radio2.00×
14TwitchGames1.95×
15BraidHome & Garden1.84×
16WigBeauty & Wellness1.80×
17Popeyes Louisiana KitchenFood & Beverages1.70×
18Los Angeles LakersSports1.69×
19AtlantaTravel & Leisure1.60×
20WingstopFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lil Wayne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lil Wayne audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.03×
Social Media UsageJOY1.00×
Early Adopter MentalityPOWER0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lil Wayne audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
PatriotismCONSERVATISM0.65×
TravellingTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lil Wayne have in United States?

Lil Wayne has an estimated audience of 6,998,458 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Lil Wayne fans?

49.3% of Lil Wayne fans are female, 50.7% are male, with an average age of 30.2 years.

03

Which brands do Lil Wayne fans like most?

Lil Wayne fans show strongest brand affinity for NBA playoffs (2.53×), NBA Finals (2.48×), and Lace wig (2.81×) over the country average.

04

Where do Lil Wayne fans live in United States?

Lil Wayne fans in United States are most concentrated in Texas (reach ~700K), California (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Lil Wayne fans also like?

Beyond Lil Wayne itself, the audience over-indexes on NBA Finals (2.48×), Lace wig (2.81×), Curly Hair (2.83×), and Department of Motor Vehicles (2.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lil Wayne audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lil Wayne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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