Macadamia Audience in United States
Macadamia has an estimated audience of 515,477 people in United States. 75.8% are female, 24.2% are male, average age 43.0. Top regions: California, Texas, Florida.
The average Macadamia fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Macadamia fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 43.0 |
| Estimated audience size | 515,477 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 81,029 | 1.43× |
| Texas | 49,771 | 1.12× |
| Florida | 48,460 | 1.39× |
| New York | 36,053 | 1.25× |
| Illinois | 17,136 | 1.0× |
| Georgia | 15,562 | 0.98× |
| New Jersey | 15,532 | 1.18× |
| Hawaii | 14,417 | 6.51× |
| Pennsylvania | 14,396 | 0.83× |
| North Carolina | 14,066 | 0.91× |
| Virginia | 12,912 | 1.03× |
| Massachusetts | 12,379 | 1.22× |
| Ohio | 12,316 | 0.78× |
| Washington | 12,062 | 1.17× |
| Michigan | 11,072 | 0.82× |
| Arizona | 9,615 | 0.91× |
| Maryland | 9,298 | 1.05× |
| Tennessee | 8,721 | 0.84× |
| Indiana | 7,356 | 0.78× |
| Colorado | 7,184 | 0.88× |
| Minnesota | 6,809 | 0.92× |
| Missouri | 6,761 | 0.81× |
| South Carolina | 6,384 | 0.82× |
| Oregon | 6,075 | 1.03× |
| Louisiana | 5,910 | 0.89× |
| Wisconsin | 5,818 | 0.75× |
| Alabama | 5,802 | 0.81× |
| Connecticut | 5,339 | 1.03× |
| Nevada | 5,278 | 1.06× |
| Kentucky | 4,783 | 0.74× |
| Oklahoma | 4,607 | 0.8× |
| Utah | 4,026 | 0.87× |
| Arkansas | 3,372 | 0.79× |
| Mississippi | 3,214 | 0.76× |
| Kansas | 3,116 | 0.77× |
| Iowa | 2,971 | 0.7× |
| New Mexico | 2,166 | 0.84× |
| Nebraska | 1,959 | 0.76× |
| Idaho | 1,896 | 0.73× |
| Washington, District of Columbia | 1,689 | 1.09× |
| New Hampshire | 1,593 | 0.78× |
| Rhode Island | 1,467 | 0.89× |
| Maine | 1,406 | 0.76× |
| West Virginia | 1,379 | 0.57× |
| Delaware | 1,153 | 0.81× |
| Montana | 913 | 0.64× |
| Alaska | 912 | 0.83× |
| North Dakota | 727 | 0.69× |
| South Dakota | 720 | 0.61× |
| Vermont | 680 | 0.75× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Australia | 6.4% |
| Germany | 5.2% |
See Macadamia audiences in other countries
More Vegetable audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Macadamia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.