McFarlane Toys Audience in United States
McFarlane Toys has an estimated audience of 493,301 people in United States. 26.7% are female, 73.3% are male, average age 30.9. Top regions: California, Texas, New York.
The average McFarlane Toys fan in United States is 30.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Kids & Family · Type: Brand
Demographics of McFarlane Toys fans
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 30.9 |
| Estimated audience size | 493,301 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 60,508 | 1.12× |
| Texas | 50,837 | 1.2× |
| New York | 29,059 | 1.05× |
| Florida | 27,259 | 0.82× |
| Illinois | 22,615 | 1.38× |
| Pennsylvania | 18,876 | 1.14× |
| Ohio | 17,125 | 1.13× |
| Michigan | 16,469 | 1.28× |
| North Carolina | 15,009 | 1.01× |
| Arizona | 13,423 | 1.33× |
| Georgia | 12,719 | 0.84× |
| Tennessee | 12,636 | 1.28× |
| New Jersey | 11,950 | 0.95× |
| Virginia | 11,841 | 0.99× |
| Indiana | 9,966 | 1.11× |
| Nevada | 9,281 | 1.95× |
| Missouri | 9,000 | 1.13× |
| Kentucky | 8,678 | 1.4× |
| Wisconsin | 8,262 | 1.11× |
| Maryland | 7,911 | 0.93× |
| Washington | 7,852 | 0.79× |
| Colorado | 7,718 | 0.99× |
| Massachusetts | 7,522 | 0.77× |
| South Carolina | 6,795 | 0.92× |
| Oklahoma | 6,247 | 1.14× |
| Alabama | 6,198 | 0.9× |
| Louisiana | 5,836 | 0.92× |
| Minnesota | 5,238 | 0.74× |
| Utah | 4,607 | 1.04× |
| Oregon | 4,595 | 0.81× |
| Connecticut | 4,475 | 0.9× |
| New Mexico | 4,458 | 1.8× |
| Kansas | 4,418 | 1.14× |
| Iowa | 4,320 | 1.06× |
| Arkansas | 3,778 | 0.93× |
| West Virginia | 3,400 | 1.48× |
| Mississippi | 2,866 | 0.71× |
| Idaho | 2,380 | 0.96× |
| Nebraska | 2,251 | 0.91× |
| Hawaii | 1,780 | 0.84× |
| New Hampshire | 1,593 | 0.82× |
| Maine | 1,341 | 0.76× |
| Rhode Island | 1,322 | 0.84× |
| Delaware | 1,142 | 0.84× |
| Montana | 1,099 | 0.8× |
| Alaska | 837 | 0.79× |
| South Dakota | 837 | 0.73× |
| Washington, District of Columbia | 833 | 0.56× |
| North Dakota | 730 | 0.72× |
| Wyoming | 541 | 0.74× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.1% |
| Germany | 2.0% |
| Italy | 1.9% |
See McFarlane Toys audiences in other countries
More Kids & Family audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for McFarlane Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.