Men's Style & Grooming Audience in United States
Men's Style & Grooming has an estimated audience of 1,183,035 people in United States. 49.5% are female, 50.5% are male, average age 29.6. Top brand affinities: Bundarra, New South Wales, Bunga bunga, Voltron: Legendary Defender, PONDOK HABIB, Emperor Entertainment Group.
Top brand affinities include Bundarra, New South Wales, Bunga bunga, Voltron: Legendary Defender, with strongest over-indexing on Bundarra, New South Wales (86.11× the country average). Demographically, the Men's Style & Grooming audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Beauty & Wellness · Type: Topic
Demographics of Men's Style & Grooming fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 29.6 |
| Estimated audience size | 1,183,035 |
Audience persona
The typical Men's Style & Grooming fan in United States is balanced, around 29.6 years old, with strong Family Orientation tendencies and a notable affinity for Bundarra, New South Wales.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bundarra, New South Wales | 86.11× | Travel & Leisure |
| Bunga bunga | 70.93× | Politics & Society |
| Voltron: Legendary Defender | 26.04× | Movies & TV |
| PONDOK HABIB | 20.0× | Politics & Society |
| Emperor Entertainment Group | 20.0× | Business & Career |
| St Enoch railway station | 20.0× | Travel & Leisure |
| Sue Enquist | 20.0× | Sports |
| Therme Erding | 20.0× | Travel & Leisure |
| Halsey, Oregon | 20.0× | Travel & Leisure |
| The Hobbit: Kingdoms of Middle-earth | 18.75× | Games |
| Fábio Porchat | 17.7× | Movies & TV |
| HeForShe | 16.17× | Politics & Society |
| Cloppenburg | 16.02× | Travel & Leisure |
| Ethan Cramer Music | 15.81× | Music & Radio |
| Warminster Township, Bucks County, Pennsylvania | 14.74× | Travel & Leisure |
| The Journey (1959 film) | 14.22× | Movies & TV |
| Mojinos Escozíos | 13.75× | Music & Radio |
| South Asian cuisine | 13.51× | Food & Beverages |
| Caacupé | 13.46× | Travel & Leisure |
| Habtamu Wondimu | 13.05× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.87 |
| Price Sensitivity | PREMIUM | 1.75 |
| LGBTQ+ Identity | OPEN | 1.74 |
| Design Affinity | PREMIUM | 1.63 |
| Luxury Orientation | PREMIUM | 1.57 |
| Sustainability | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| Italy | 11.7% |
| Saudi Arabia | 9.5% |
See Men's Style & Grooming audiences in other countries
More Beauty & Wellness audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Men's Style & Grooming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.