Milo (drink) Audience in United States
Milo (drink) has an estimated audience of 941,592 people in United States. 57.1% are female, 42.9% are male, average age 33.5. Top regions: Alabama, California, Texas.
The average Milo (drink) fan in United States is 33.5 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, California, Texas.
Category: Food & Beverages · Type: Brand · Subtype: Soft drinks
Demographics of Milo (drink) fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 33.5 |
| Estimated audience size | 941,592 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Alabama | 104,132 | 7.92× |
| California | 96,614 | 0.93× |
| Texas | 88,942 | 1.1× |
| New York | 82,318 | 1.56× |
| Florida | 66,718 | 1.05× |
| North Carolina | 26,055 | 0.92× |
| Georgia | 25,162 | 0.87× |
| Illinois | 24,631 | 0.79× |
| New Jersey | 22,861 | 0.95× |
| Missouri | 20,263 | 1.34× |
| Pennsylvania | 19,826 | 0.63× |
| Tennessee | 18,113 | 0.96× |
| Ohio | 17,664 | 0.61× |
| Virginia | 17,352 | 0.76× |
| Massachusetts | 16,366 | 0.88× |
| Michigan | 15,676 | 0.64× |
| Oklahoma | 14,821 | 1.42× |
| Washington | 14,806 | 0.78× |
| Wisconsin | 13,762 | 0.97× |
| Indiana | 12,642 | 0.73× |
| Colorado | 12,430 | 0.84× |
| Maryland | 12,297 | 0.76× |
| Arizona | 11,948 | 0.62× |
| Nevada | 11,715 | 1.29× |
| South Carolina | 10,927 | 0.77× |
| Minnesota | 9,449 | 0.7× |
| Louisiana | 8,756 | 0.72× |
| Kansas | 8,692 | 1.17× |
| Iowa | 8,658 | 1.12× |
| Connecticut | 8,045 | 0.85× |
| Oregon | 7,698 | 0.71× |
| Kentucky | 7,658 | 0.65× |
| Utah | 6,433 | 0.76× |
| Arkansas | 6,148 | 0.79× |
| Mississippi | 5,922 | 0.76× |
| New Hampshire | 4,938 | 1.33× |
| Hawaii | 4,779 | 1.18× |
| Maine | 4,676 | 1.39× |
| New Mexico | 4,431 | 0.94× |
| Nebraska | 3,938 | 0.83× |
| West Virginia | 2,888 | 0.66× |
| Washington, District of Columbia | 2,885 | 1.02× |
| Idaho | 2,859 | 0.61× |
| Rhode Island | 2,005 | 0.67× |
| South Dakota | 1,779 | 0.82× |
| Delaware | 1,476 | 0.57× |
| Montana | 1,371 | 0.52× |
| North Dakota | 1,123 | 0.58× |
| Alaska | 1,070 | 0.53× |
| Vermont | 914 | 0.55× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Italy | 6.5% |
| Malaysia | 6.2% |
See Milo (drink) audiences in other countries
More Soft drinks audiences in United States
- Coca-Cola (6,601,736)
- Jamba Juice (5,220,509)
- Gatorade (3,735,867)
- Pepsi (3,531,492)
- Dr Pepper (3,114,658)
How to read this data
Audience size is the estimated number of people in United States who actively search for Milo (drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.