Milo (drink) Audience in United States
Milo (drink) has an estimated audience of 941,592 people in United States. 57.1% are female, 42.9% are male, average age 33.5. Top regions: Alabama, California, Texas.
The average Milo (drink) fan in United States is 33.5 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, California, Texas. Demographically, the Milo (drink) audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Category: Food & Beverages · Type: Brand · Subtype: Soft drinks
Demographics of Milo (drink) fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 33.5 |
| Estimated audience size | 941,592 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Alabama | 104,133 | 7.92× |
| California | 96,614 | 0.93× |
| Texas | 88,942 | 1.1× |
| New York | 82,318 | 1.56× |
| Florida | 66,719 | 1.05× |
| North Carolina | 26,055 | 0.92× |
| Georgia | 25,162 | 0.87× |
| Illinois | 24,632 | 0.79× |
| New Jersey | 22,862 | 0.95× |
| Missouri | 20,264 | 1.34× |
| Pennsylvania | 19,826 | 0.63× |
| Tennessee | 18,114 | 0.96× |
| Ohio | 17,665 | 0.61× |
| Virginia | 17,353 | 0.76× |
| Massachusetts | 16,367 | 0.88× |
| Michigan | 15,677 | 0.64× |
| Oklahoma | 14,822 | 1.42× |
| Washington | 14,806 | 0.78× |
| Wisconsin | 13,763 | 0.97× |
| Indiana | 12,643 | 0.73× |
| Colorado | 12,431 | 0.84× |
| Maryland | 12,297 | 0.76× |
| Arizona | 11,948 | 0.62× |
| Nevada | 11,716 | 1.29× |
| South Carolina | 10,927 | 0.77× |
| Minnesota | 9,449 | 0.7× |
| Louisiana | 8,756 | 0.72× |
| Kansas | 8,692 | 1.17× |
| Iowa | 8,659 | 1.12× |
| Connecticut | 8,046 | 0.85× |
| Oregon | 7,698 | 0.71× |
| Kentucky | 7,658 | 0.65× |
| Utah | 6,433 | 0.76× |
| Arkansas | 6,149 | 0.79× |
| Mississippi | 5,923 | 0.76× |
| New Hampshire | 4,939 | 1.33× |
| Hawaii | 4,779 | 1.18× |
| Maine | 4,677 | 1.39× |
| New Mexico | 4,432 | 0.94× |
| Nebraska | 3,938 | 0.83× |
| West Virginia | 2,889 | 0.66× |
| Washington, District of Columbia | 2,886 | 1.02× |
| Idaho | 2,860 | 0.61× |
| Rhode Island | 2,006 | 0.67× |
| South Dakota | 1,780 | 0.82× |
| Delaware | 1,477 | 0.57× |
| Montana | 1,371 | 0.52× |
| North Dakota | 1,124 | 0.58× |
| Alaska | 1,070 | 0.53× |
| Vermont | 914 | 0.55× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.42 |
| Patriotism | CONSERVATISM | 1.37 |
| Community Orientation | OPEN | 1.36 |
| Quality Awareness | PREMIUM | 1.33 |
| Convenience Orientation | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Italy | 6.6% |
| Malaysia | 6.4% |
See Milo (drink) audiences in other countries
More Soft drinks audiences in United States
- Coca-Cola (6,601,736)
- Jamba Juice (5,220,509)
- Gatorade (3,735,867)
- Pepsi (3,531,492)
- Dr Pepper (3,114,658)
How to read this data
Audience size is the estimated number of people in United States who actively search for Milo (drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.