Rascasse Audience Intelligence

Milo (drink) Target Market in United States

A data profile of the people who buy, follow and care about Milo (drink) in United States — modelled from more than twelve digital signal sources. Milo (drink) has an estimated audience of 958,965 people in United States.

#13among Soft drinks in United States#2499among Brand in United States#1360in Food & Beverages

The average Milo (drink) fan in United States is 33.5 years old, more female, and lives primarily in Alabama.

The audience is concentrated in Alabama, California, Texas.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milo (drink) profile in United States.

Audience size
959K
in United States
Gender
57.1%♀
42.9% male
Age
33.5
average years
Country rank
#24366
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Milo (drink)

57.1% are female, 42.9% are male, average age 33.5.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Milo (drink) audience in United States
MetricValue
Female57.1%
Male42.9%
Average age33.5
Estimated audience size958,965
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Milo (drink) audience in United States
Age bracketShare%
16-1938%
20-2919%
30-3915%
40-4916%
50+12%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Milo (drink) audience comes from United States.

Worldwide audience distribution share by country for Milo (drink)
CountryShare
United States15.2%
Italy6.8%
Malaysia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milo (drink) audience in United States is strongest.

Fig. 05

Top regions by affinity

Milo (drink) customers by region in United States
#RegionReachAffinity×
01Alabama~100K7.77×
02Maine~7K2.09×
03Oklahoma~20K1.67×
04Iowa~10K1.56×
05New York~70K1.36×
06New Hampshire~5K1.29×
07Missouri~20K1.24×
08Nevada~10K1.17×
09Hawaii~5K1.13×
10Kansas~8K1.10×
11North Carolina~30K1.04×
12Texas~80K1.02×
13Florida~60K0.98×
14Wisconsin~10K0.92×
15New Mexico~4K0.91×
16Washington, District of Columbia~3K0.90×
17Tennessee~20K0.89×
18New Jersey~20K0.88×
19Arkansas~7K0.85×
20Nebraska~4K0.84×
21South Dakota~2K0.84×
22California~90K0.83×
23Georgia~20K0.81×
24Massachusetts~10K0.80×
25Mississippi~6K0.80×
26West Virginia~4K0.80×
27Connecticut~7K0.79×
28South Carolina~10K0.78×
29Arizona~10K0.76×
30Utah~6K0.75×
31Indiana~10K0.74×
32Colorado~10K0.74×
33Alaska~1K0.74×
34Virginia~20K0.73×
35Maryland~10K0.73×
36Louisiana~9K0.73×
37Illinois~20K0.72×
38Washington~10K0.72×
39North Dakota~1K0.71×
40Kentucky~8K0.70×
41Rhode Island~2K0.70×
42Oregon~7K0.68×
43Idaho~3K0.68×
44Minnesota~9K0.67×
45Vermont~1K0.66×
46Ohio~20K0.64×
47Montana~2K0.64×
48Delaware~2K0.64×
49Pennsylvania~20K0.63×
50Michigan~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Milo (drink), United States
0.63×1.00×7.77×
Appendix

Explore more audiences

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See Milo (drink) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Milo (drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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