Movements Audience in United States
Movements has an estimated audience of 711,771 people in United States. 60.0% are female, 40.0% are male, average age 42.9. Top brand affinities: Wim Hof, Celtic mythology, Elsword, Yahoo Sports Fantasy, Google Photos.
Top brand affinities include Wim Hof, Celtic mythology, Elsword, with strongest over-indexing on Wim Hof (17.78× the country average). Demographically, the Movements audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Movements fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 42.9 |
| Estimated audience size | 711,771 |
Audience persona
The typical Movements fan in United States is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Wim Hof.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wim Hof | 17.78× | Sports |
| Celtic mythology | 13× | Arts & Culture |
| Elsword | 20.62× | Games |
| Yahoo Sports Fantasy | 7.71× | |
| Google Photos | 2.49× | Technology & Electronics |
| Israel | 2.07× | Travel & Leisure |
| Steampunk | 4.72× | Fashion & Accessoires |
| Kelli O'Hara | 13.31× | Movies & TV |
| Monmouth County, New Jersey | 7.39× | Travel & Leisure |
| Captain America (1990 film) | 2.91× | Movies & TV |
| Home staging | 3.26× | Home & Garden |
| Nipsey Hussle | 3.17× | Music & Radio |
| Home Delivery | 1.67× | Food & Beverages |
| Nebraska Cornhuskers football | 1.73× | Sports |
| Hebe | 2.89× | Home & Garden |
| Cass County, Missouri | 4.25× | Travel & Leisure |
| Charlamagne Tha God | 3.99× | Movies & TV |
| Women's empowerment | 1.76× | Politics & Society |
| Guy Fieri | 1.57× | Movies & TV |
| Jax Teller | 7.14× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.33 |
| Risk Appetite | THRILL | 1.56 |
| DIY Mentality | THRILL | 1.53 |
| Luxury Orientation | PREMIUM | 1.46 |
| Indulgence | JOY | 1.35 |
| Design Affinity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| India | 23.7% |
| Brazil | 6.8% |
See Movements audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Movements. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.