Rascasse Audience Intelligence

Movements Audience in United States

A data profile of the people who buy, follow and care about Movements in United States — modelled from more than twelve digital signal sources. Movements has an estimated audience of 655,234 people in United States.

#81among Punk in United States#7330among Person in United States#4246in Music & Radio

The average Movements fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Colorado.

Top brand affinities include Kitchenware, Hayley Williams, Deftones, with strongest over-indexing on Kitchenware (8× the country average).

Demographically, the Movements audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Extroversion, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Movements fan in United States is balanced, around 37.0 years old, with strong Extroversion tendencies and a notable affinity for Kitchenware.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Movements profile in United States.

Audience size
655K
in United States
Gender
48.6%♀
51.4% male
Age
37.0
average years
Country rank
#31107
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Movements fans

48.6% are female, 51.4% are male, average age 37.0.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Movements audience in United States
MetricValue
Female48.6%
Male51.4%
Average age37.0
Estimated audience size655,234
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Movements audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3920%
40-4916%
50+17%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Movements audience comes from United States.

Worldwide audience distribution share by country for Movements
CountryShare
United States27.0%
India25.5%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Movements audience in United States is strongest.

Fig. 05

Top regions by affinity

Movements fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~40K3.79×
02Maryland~20K2.06×
03Texas~90K1.69×
04Washington, District of Columbia~3K1.60×
05Michigan~30K1.56×
06California~100K1.45×
07Oregon~9K1.20×
08Illinois~20K1.11×
09Pennsylvania~20K1.10×
10Virginia~20K1.08×
11North Carolina~20K1.01×
12New Mexico~3K1.00×
13South Carolina~10K0.99×
14Hawaii~3K0.99×
15South Dakota~1K0.98×
16New York~30K0.95×
17Kentucky~8K0.94×
18Kansas~5K0.93×
19Oklahoma~7K0.92×
20Utah~5K0.92×
21Idaho~3K0.92×
22Montana~2K0.92×
23North Dakota~1K0.92×
24Mississippi~5K0.91×
25Nebraska~3K0.91×
26Alaska~1K0.91×
27Georgia~20K0.90×
28Vermont~1K0.90×
29Indiana~10K0.89×
30Delaware~2K0.89×
31New Hampshire~2K0.88×
32Arizona~10K0.87×
33Louisiana~7K0.87×
34Connecticut~6K0.86×
35Nevada~5K0.86×
36Maine~2K0.85×
37Ohio~20K0.84×
38West Virginia~3K0.84×
39Washington~10K0.83×
40Missouri~8K0.80×
41Wisconsin~8K0.80×
42Alabama~7K0.80×
43Iowa~4K0.80×
44Rhode Island~2K0.80×
45Minnesota~7K0.79×
46New Jersey~10K0.77×
47Arkansas~4K0.77×
48Massachusetts~9K0.72×
49Florida~30K0.70×
50Tennessee~9K0.69×
Fig. 06

Affinity by region

Affinity by region — Movements, United States
0.69×1.00×3.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Movements audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Movements audience
#·InterestCategoryAffinity×
01Die AntwoordMusic & Radio20.00×
02DeftonesMusic & Radio15.67×
03Greta Van FleetMusic & Radio15.48×
04The HivesMusic & Radio15.42×
05Machine Gun Kelly (rapper)Music & Radio14.54×
06Hayley WilliamsMusic & Radio13.78×
07GarageBandMusic & Radio13.69×
08KitchenwareHome & Garden8.00×
09DishwasherHome & Garden7.16×
10Alison BrieMovies & TV5.74×
11John TravoltaMovies & TV5.08×
12Microwave ovenHome & Garden3.50×
13Home AppliancesHome & Garden2.45×
14RenovationHome & Garden2.14×
15MenardsHome & Garden2.06×
16SubwayFood & Beverages1.98×
17RedditInternet & Social Media1.88×
18IKEAHome & Garden1.79×
19Trader Joe'sShopping1.67×
20AirbnbTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Movements audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Movements audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.81×
DIY MentalityTHRILL1.65×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Movements audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.83×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Movements have in United States?

Movements has an estimated audience of 655,234 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Movements fans?

48.6% of Movements fans are female, 51.4% are male, with an average age of 37.0 years.

03

Which brands do Movements fans like most?

Movements fans show strongest brand affinity for Kitchenware (8×), Hayley Williams (13.78×), and Deftones (15.67×) over the country average.

04

Where do Movements fans live in United States?

Movements fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Colorado (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Movements fans also like?

Beyond Movements itself, the audience over-indexes on Hayley Williams (13.78×), Deftones (15.67×), Dishwasher (7.16×), and Machine Gun Kelly (rapper) (14.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Punk audiences in United States

See Movements audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Movements. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →