A data profile of the people who buy, follow and care about Mrs. Brown's Boys in United States — modelled from more than twelve digital signal sources. Mrs. Brown's Boys has an estimated audience of 326,916 people in United States.
Mrs. Brown's Boys has an estimated audience of 326,916 people in United States. 57.3% are female, 42.7% are male, average age 46.3. Top brand affinities: Gordon Ramsey, Rowan Atkinson, Cantinflas, Isla Fisher, Weather forecasting.
Top brand affinities include Gordon Ramsey, Rowan Atkinson, Cantinflas, with strongest over-indexing on Gordon Ramsey (45.93× the country average).
Demographically, the Mrs. Brown's Boys audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Family Orientation, Patriotism.
The typical Mrs. Brown's Boys fan in United States is more female, around 46.3 years old, with strong Family Orientation tendencies and a notable affinity for Gordon Ramsey.
The key figures that characterise the Mrs. Brown's Boys profile in United States.
57.3% are female, 42.7% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 46.3 |
| Estimated audience size | 326,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Mrs. Brown's Boys audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 54.8% |
| United States | 17.4% |
| Australia | 10.5% |
The strongest cross-interests of the Mrs. Brown's Boys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cantinflas | Movies & TV | 65.44× | ||
| 02 | Rowan Atkinson | Movies & TV | 54.46× | ||
| 03 | Gordon Ramsey | Food & Beverages | 45.93× | ||
| 04 | Isla Fisher | Movies & TV | 20.00× | ||
| 05 | Jason Segel | Movies & TV | 20.00× | ||
| 06 | Ron Perlman | Movies & TV | 20.00× | ||
| 07 | Hugh Laurie | Movies & TV | 20.00× | ||
| 08 | Everybody Loves Raymond | Movies & TV | 16.99× | ||
| 09 | Westworld (TV series) | Movies & TV | 15.15× | ||
| 10 | Jeremy Allen White | Movies & TV | 13.28× | ||
| 11 | Alison Brie | Movies & TV | 9.96× | ||
| 12 | Urban Dictionary | Internet & Social Media | 9.13× | ||
| 13 | Weather forecasting | Home & Garden | 8.22× | ||
| 14 | QVC | Movies & TV | 6.92× | ||
| 15 | City Bank | Business & Career | 6.23× | ||
| 16 | FedEx | Business & Career | 5.22× | ||
| 17 | Renewable energy | Business & Career | 4.81× | ||
| 18 | Mortgage loans | Business & Career | 3.56× | ||
| 19 | Internet & Social Media | 2.98× | |||
| 20 | McDonald's | Food & Beverages | 2.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.56× | |
| Patriotism | CONSERVATISM | 2.23× | |
| Convenience Orientation | PREMIUM | 2.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Luxury Orientation | PREMIUM | 0.63× | |
| Mindfulness | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mrs. Brown's Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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