A data profile of the people who buy, follow and care about Nelson Mandela in United States — modelled from more than twelve digital signal sources. Nelson Mandela has an estimated audience of 2,104,865 people in United States.
The average Nelson Mandela fan in United States is 36.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the Nelson Mandela profile in United States.
57.3% are female, 42.7% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 36.2 |
| Estimated audience size | 2,104,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
Where the Nelson Mandela audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~100K | 1.71× | |
| 02 | Washington, District of Columbia | ~9K | 1.33× | |
| 03 | Maryland | ~50K | 1.30× | |
| 04 | Texas | ~200K | 1.24× | |
| 05 | Virginia | ~60K | 1.18× | |
| 06 | Connecticut | ~30K | 1.17× | |
| 07 | New York | ~100K | 1.16× | |
| 08 | Indiana | ~40K | 1.15× | |
| 09 | North Carolina | ~70K | 1.13× | |
| 10 | Nebraska | ~10K | 1.12× | |
| 11 | New Jersey | ~60K | 1.10× | |
| 12 | Massachusetts | ~50K | 1.08× | |
| 13 | Illinois | ~80K | 1.07× | |
| 14 | Washington | ~50K | 1.07× | |
| 15 | Pennsylvania | ~80K | 1.06× | |
| 16 | Mississippi | ~20K | 1.06× | |
| 17 | North Dakota | ~5K | 1.04× | |
| 18 | Louisiana | ~30K | 1.03× | |
| 19 | Alabama | ~30K | 1.02× | |
| 20 | Utah | ~20K | 1.02× | |
| 21 | California | ~200K | 1.01× | |
| 22 | South Carolina | ~30K | 1.01× | |
| 23 | Florida | ~100K | 1.00× | |
| 24 | Minnesota | ~30K | 0.99× | |
| 25 | Oklahoma | ~20K | 0.99× | |
| 26 | Michigan | ~50K | 0.98× | |
| 27 | Delaware | ~6K | 0.98× | |
| 28 | Kentucky | ~30K | 0.96× | |
| 29 | Oregon | ~20K | 0.96× | |
| 30 | Rhode Island | ~7K | 0.96× | |
| 31 | Arizona | ~40K | 0.95× | |
| 32 | Nevada | ~20K | 0.95× | |
| 33 | Missouri | ~30K | 0.93× | |
| 34 | Arkansas | ~20K | 0.93× | |
| 35 | Kansas | ~20K | 0.93× | |
| 36 | Ohio | ~60K | 0.92× | |
| 37 | Tennessee | ~40K | 0.92× | |
| 38 | Colorado | ~30K | 0.91× | |
| 39 | Iowa | ~20K | 0.91× | |
| 40 | Wisconsin | ~30K | 0.90× | |
| 41 | Alaska | ~4K | 0.90× | |
| 42 | New Hampshire | ~8K | 0.89× | |
| 43 | South Dakota | ~4K | 0.87× | |
| 44 | Hawaii | ~8K | 0.86× | |
| 45 | Idaho | ~9K | 0.85× | |
| 46 | Montana | ~5K | 0.85× | |
| 47 | Vermont | ~3K | 0.85× | |
| 48 | New Mexico | ~9K | 0.84× | |
| 49 | Maine | ~6K | 0.79× | |
| 50 | West Virginia | ~8K | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Nelson Mandela. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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