Nielsen ratings Audience in United States

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Nielsen ratings has an estimated audience of 694,211 people in United States. 49.3% are female, 50.7% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Jbc, Cagayan, John Gray (U.S. author), Chicago Stock Exchange, Jamnalal Bajaj Institute of Management Studies.

The average Nielsen ratings fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jbc, Cagayan, John Gray (U.S. author), with strongest over-indexing on Jbc (2.91× the country average). Demographically, the Nielsen ratings audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Nielsen ratings fans

Demographic split for Nielsen ratings audience in United States
MetricValue
Female49.3%
Male50.7%
Average age39.5
Estimated audience size694,211

Audience persona

The typical Nielsen ratings fan in United States is balanced, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Jbc.

Top regions in United States

Top regions ranked by reach for Nielsen ratings in United States
RegionReachAffinity
California83,3121.09×
Texas55,6040.93×
Florida47,8981.02×
New York44,6981.15×
Pennsylvania28,8981.24×
Ohio23,8511.12×
Illinois23,6611.02×
Georgia22,2881.04×
North Carolina21,6191.03×
Virginia19,1061.13×
Michigan18,9261.04×
New Jersey18,6481.06×
Massachusetts15,9691.17×
Washington14,7151.06×
Tennessee14,6211.05×
Maryland14,5291.22×
Arizona12,9660.91×
Missouri12,9411.16×
Indiana11,9890.95×
Colorado11,8451.08×
Wisconsin11,7591.13×
South Carolina10,6461.02×
Minnesota10,5731.06×
Connecticut10,2421.47×
Oregon8,9591.13×
Kentucky8,4560.97×
Louisiana8,2910.93×
Alabama7,8640.81×
Oklahoma7,6410.99×
Nevada6,1820.92×
Kansas6,0331.1×
Iowa5,5740.97×
Utah5,1280.82×
Mississippi4,8740.85×
Arkansas4,8320.84×
West Virginia3,1780.98×
New Mexico3,1130.89×
Nebraska3,0820.89×
Washington, District of Columbia3,0001.44×
Rhode Island2,9931.35×
New Hampshire2,8591.05×
Idaho2,6930.77×
Maine2,4811×
Hawaii2,1610.72×
Delaware1,7870.93×
Montana1,3440.7×
Vermont1,3011.07×
North Dakota1,1460.8×
South Dakota1,1020.69×
Alaska9020.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nielsen ratings audience
BrandAffinityCategory
Jbc2.91×Kids & Family
Cagayan2.19×Travel & Leisure
John Gray (U.S. author)1.66×Literature
Chicago Stock Exchange1.51×Business & Career
Jamnalal Bajaj Institute of Management Studies2.23×Business & Career
JBM1.95×Music & Radio
Fitz Roy1.53×
Argenteuil1.57×Travel & Leisure
Brive-la-Gaillarde1.65×
WildFly2.23×
Ubrique1.59×Travel & Leisure
Buġibba1.66×Travel & Leisure
JCLU Forever3.31×Fashion & Accessoires
University of Cádiz1.59×Business & Career
Urla, İzmir1.71×Travel & Leisure
FilmmakerIQ.com1.52×Movies & TV
JS Kairouan1.7×Sports
bysTaXx1.8×Internet & Social Media
University of Caxias do Sul1.65×Business & Career
Jbeil District1.99×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nielsen ratings audience
TraitClusterScore
Need for SecurityCONSERVATISM1.24
Community OrientationOPEN1.22
Family OrientationCONSERVATISM1.2
TraditionCONSERVATISM1.17
DIY MentalityTHRILL1.13
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Nielsen ratings
CountryShare
United States90.1%
France7.5%
Canada0.6%

See Nielsen ratings audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Nielsen ratings have in United States?

Nielsen ratings has an estimated audience of 694,211 people in United States, concentrated in California and Texas.

What is the gender split and age of Nielsen ratings fans?

49.3% of Nielsen ratings fans are female, 50.7% are male, with an average age of 39.5 years.

Which brands do Nielsen ratings fans like most?

Nielsen ratings fans show strongest brand affinity for Jbc (2.91×), Cagayan (2.19×), and John Gray (U.S. author) (1.66×) over the country average.

Where do Nielsen ratings fans live in United States?

Nielsen ratings fans in United States are most concentrated in California (reach 83,312), Texas (reach 55,604), and Florida (reach 47,898). These three regions account for the largest share of the active audience.

What other brands do Nielsen ratings fans also like?

Beyond Nielsen ratings itself, the audience over-indexes on Cagayan (2.19×), John Gray (U.S. author) (1.66×), Chicago Stock Exchange (1.51×), and Jamnalal Bajaj Institute of Management Studies (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nielsen ratings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.