Personality test Audience in United States
Personality test has an estimated audience of 1,167,260 people in United States. 74.8% are female, 25.2% are male, average age 41.8. Top regions: California, Texas, Florida.
The average Personality test fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Personality test audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Individualism, Patriotism.
Category: Business & Career · Type: Topic
Demographics of Personality test fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 41.8 |
| Estimated audience size | 1,167,260 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 151,750 | 1.18× |
| Texas | 113,890 | 1.13× |
| Florida | 76,794 | 0.97× |
| New York | 58,331 | 0.89× |
| Georgia | 37,467 | 1.04× |
| Illinois | 36,591 | 0.94× |
| Pennsylvania | 35,111 | 0.89× |
| North Carolina | 34,785 | 0.99× |
| Ohio | 33,582 | 0.93× |
| Arizona | 33,239 | 1.39× |
| Washington | 30,611 | 1.31× |
| Michigan | 28,987 | 0.95× |
| Virginia | 28,483 | 1.0× |
| Tennessee | 24,516 | 1.05× |
| New Jersey | 23,944 | 0.81× |
| Indiana | 22,568 | 1.06× |
| Massachusetts | 19,603 | 0.85× |
| Alabama | 19,466 | 1.19× |
| Missouri | 19,115 | 1.02× |
| Colorado | 18,418 | 1.0× |
| Maryland | 17,929 | 0.89× |
| Minnesota | 17,174 | 1.03× |
| South Carolina | 15,900 | 0.91× |
| Oklahoma | 15,772 | 1.22× |
| Wisconsin | 15,714 | 0.89× |
| Kentucky | 15,308 | 1.05× |
| Oregon | 14,911 | 1.11× |
| Utah | 14,822 | 1.42× |
| Louisiana | 14,714 | 0.98× |
| Nevada | 11,493 | 1.02× |
| Arkansas | 10,559 | 1.1× |
| Kansas | 9,483 | 1.03× |
| Connecticut | 9,272 | 0.79× |
| Iowa | 8,822 | 0.92× |
| Mississippi | 8,575 | 0.89× |
| Idaho | 7,340 | 1.25× |
| Hawaii | 6,793 | 1.35× |
| Nebraska | 5,612 | 0.96× |
| New Mexico | 5,183 | 0.89× |
| West Virginia | 4,868 | 0.9× |
| New Hampshire | 3,786 | 0.82× |
| Maine | 3,542 | 0.85× |
| Alaska | 3,503 | 1.4× |
| Montana | 3,227 | 1.0× |
| Rhode Island | 2,694 | 0.73× |
| South Dakota | 2,538 | 0.94× |
| Washington, District of Columbia | 2,377 | 0.68× |
| North Dakota | 2,305 | 0.96× |
| Delaware | 2,280 | 0.71× |
| Wyoming | 1,694 | 0.98× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 0.58 |
| Patriotism | CONSERVATISM | 0.58 |
| LGBTQ+ Identity | OPEN | 0.53 |
| Sustainability | BALANCE | 0.45 |
| Social Media Usage | JOY | 0.42 |
| Early Adopter Mentality | POWER | 0.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Brazil | 7.3% |
| China | 5.2% |
See Personality test audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Personality test. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.