Piers Morgan Audience in United States
Piers Morgan has an estimated audience of 1,252,046 people in United States. 48.8% are female, 51.2% are male, average age 42.6. Top regions: California, New York, Texas.
The average Piers Morgan fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the Piers Morgan audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Piers Morgan fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 42.6 |
| Estimated audience size | 1,252,046 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 169,018 | 1.23× |
| New York | 115,326 | 1.65× |
| Texas | 99,314 | 0.92× |
| Florida | 93,347 | 1.1× |
| New Jersey | 53,504 | 1.68× |
| Illinois | 51,631 | 1.24× |
| Pennsylvania | 51,131 | 1.21× |
| North Carolina | 38,543 | 1.02× |
| Ohio | 36,554 | 0.95× |
| Massachusetts | 34,917 | 1.42× |
| Georgia | 34,465 | 0.89× |
| Michigan | 34,450 | 1.05× |
| Virginia | 33,951 | 1.11× |
| Washington | 29,677 | 1.18× |
| Arizona | 25,460 | 1× |
| Maryland | 24,530 | 1.14× |
| Tennessee | 22,896 | 0.91× |
| Indiana | 20,144 | 0.88× |
| Minnesota | 19,667 | 1.1× |
| Missouri | 19,365 | 0.96× |
| Colorado | 18,265 | 0.93× |
| Wisconsin | 16,838 | 0.89× |
| South Carolina | 16,408 | 0.87× |
| Connecticut | 15,752 | 1.25× |
| Oregon | 15,380 | 1.07× |
| Kentucky | 14,273 | 0.91× |
| Alabama | 14,272 | 0.82× |
| Louisiana | 13,097 | 0.81× |
| Nevada | 11,968 | 0.99× |
| Utah | 11,545 | 1.03× |
| Oklahoma | 10,839 | 0.78× |
| Arkansas | 8,085 | 0.78× |
| Mississippi | 8,030 | 0.78× |
| Iowa | 7,986 | 0.77× |
| Kansas | 7,657 | 0.78× |
| West Virginia | 6,080 | 1.04× |
| New Hampshire | 5,694 | 1.15× |
| Idaho | 5,640 | 0.9× |
| Hawaii | 5,387 | 1× |
| Nebraska | 5,133 | 0.82× |
| New Mexico | 4,869 | 0.78× |
| Washington, District of Columbia | 4,844 | 1.29× |
| Rhode Island | 4,209 | 1.06× |
| Maine | 4,132 | 0.92× |
| Montana | 3,658 | 1.05× |
| Delaware | 2,996 | 0.87× |
| Vermont | 2,672 | 1.22× |
| Alaska | 2,472 | 0.92× |
| North Dakota | 1,803 | 0.7× |
| South Dakota | 1,748 | 0.6× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.62 |
| Indulgence | JOY | 1.45 |
| Family Orientation | CONSERVATISM | 1.3 |
| Career Orientation | POWER | 1.29 |
| Social Media Usage | JOY | 1.27 |
| Individualism | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 32.0% |
| United States | 25.3% |
| Australia | 5.3% |
See Piers Morgan audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Piers Morgan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.