Pistachio Audience in United States

Pistachio has an estimated audience of 1,159,361 people in United States. 62.7% are female, 37.3% are male, average age 39.7. Top regions: California, Texas, Florida.

The average Pistachio fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Pistachio audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Indulgence.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Pistachio fans

Demographic split for Pistachio audience in United States
MetricValue
Female62.7%
Male37.3%
Average age39.7
Estimated audience size1,159,361

Top regions in United States

Top regions ranked by reach for Pistachio in United States
RegionReachAffinity
California155,3581.22×
Texas125,7191.26×
Florida89,0951.14×
New York75,3991.16×
Illinois45,2361.17×
Pennsylvania40,6961.04×
Georgia38,7081.08×
Ohio35,6161×
Michigan35,2071.16×
North Carolina35,1341.01×
New Jersey33,3601.13×
Virginia29,5081.04×
Washington27,1321.17×
Massachusetts24,1281.06×
Arizona22,8210.96×
Tennessee22,3200.96×
Maryland21,7081.09×
Indiana20,1070.95×
Colorado19,2271.05×
Missouri17,8390.95×
Minnesota17,1371.03×
Wisconsin16,7050.96×
Connecticut16,6501.43×
South Carolina15,9970.92×
Louisiana14,6300.98×
Oregon14,4201.09×
Alabama14,2770.88×
Kentucky13,1610.91×
Nevada11,8601.06×
Oklahoma11,7590.91×
Utah9,6320.93×
Kansas8,7830.96×
Mississippi8,7310.91×
Arkansas8,6600.91×
Iowa8,1460.85×
New Mexico8,0541.39×
West Virginia6,1861.15×
Nebraska5,3440.92×
Idaho5,3340.92×
Hawaii4,9801×
New Hampshire3,9410.86×
Rhode Island3,6901×
Maine3,6120.87×
Washington, District of Columbia3,2390.93×
Delaware2,7270.85×
Montana2,4970.78×
South Dakota2,2390.84×
Alaska2,2080.89×
North Dakota2,0090.84×
Vermont1,4630.72×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pistachio audience
TraitClusterScore
Design AffinityPREMIUM2.04
IndulgenceJOY1.87
Convenience OrientationPREMIUM1.56
Price SensitivityPREMIUM1.47
TravellingTHRILL1.38
Healthy LifestyleBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Pistachio
CountryShare
United States10.7%
Italy8.8%
Egypt3.9%

See Pistachio audiences in other countries

More Fruit audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Pistachio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.