Raul Malo Audience in United States

Raul Malo logo

Raul Malo has an estimated audience of 1,443,126 people in United States. 63.6% are female, 36.4% are male, average age 56.6. Top regions: Texas, California, Florida. Top brand affinities: Enfamil, Roaming, Pyrite, Assassin's Creed II: Discovery, James Stewart, Jr..

The average Raul Malo fan in United States is 56.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Enfamil, Roaming, Pyrite, with strongest over-indexing on Enfamil (1.71× the country average). Demographically, the Raul Malo audience skews more female with an average age of 56.6, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Raul Malo fans

Demographic split for Raul Malo audience in United States
MetricValue
Female63.6%
Male36.4%
Average age56.6
Estimated audience size1,443,126

Audience persona

The typical Raul Malo fan in United States is more female, around 56.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Enfamil.

Top regions in United States

Top regions ranked by reach for Raul Malo in United States
RegionReachAffinity
Texas133,5401.08×
California83,6410.53×
Florida71,2780.73×
Tennessee52,7241.82×
Pennsylvania50,2071.03×
Ohio49,7041.12×
New York47,6830.59×
North Carolina40,9540.94×
Michigan38,4071.02×
Illinois37,2640.78×
Georgia33,3240.75×
Wisconsin32,3451.49×
Missouri29,4521.27×
Indiana27,9321.06×
Kentucky26,8241.48×
Minnesota26,7901.3×
Virginia26,3190.75×
South Carolina22,7981.05×
Massachusetts22,4180.79×
Colorado22,1990.98×
Oklahoma22,0441.38×
New Jersey21,9690.6×
Washington20,7520.72×
Arizona20,3730.69×
New Mexico17,4752.41×
Kansas16,1071.42×
Iowa16,1051.35×
Oregon15,6470.95×
Louisiana15,4470.83×
Arkansas14,1021.19×
Maryland13,2940.54×
Alabama12,1030.6×
Mississippi11,8741×
West Virginia11,1441.66×
Nevada9,8230.7×
Connecticut8,8110.61×
Nebraska8,5751.18×
Idaho8,0991.12×
Maine7,6301.48×
Utah6,8860.53×
Montana6,1041.52×
New Hampshire5,7811.02×
North Dakota4,4001.48×
South Dakota4,1641.25×
Delaware2,7200.68×
Rhode Island2,7090.59×
Wyoming2,4211.13×
Hawaii2,0940.34×
Vermont1,8570.73×
Washington, District of Columbia1,4330.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raul Malo audience
BrandAffinityCategory
Enfamil1.71×Kids & Family
Roaming1.59×Technology & Electronics
Pyrite2.18×Business & Career
Assassin's Creed II: Discovery4×Games
James Stewart, Jr.1.98×Sports
100 metres hurdles1.52×Sports
Riffle1.57×Politics & Society
Pavia1.53×Travel & Leisure
Night Shift Nurses1.7×Literature
Asia Cruise1.56×Music & Radio
Seven Sister States1.97×
Ke Buena México1.7×Music & Radio
ANSA.it1.61×News
Politehnica University of Bucharest3×Business & Career
Alexandr Dolgopolov1.88×Sports
Birkirkara1.71×Travel & Leisure
Fashion Is My Life1.57×
The Box Magazine1.64×Sports
Amir Peretz1.76×Politics & Society
International Union of Geological Sciences3.33×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raul Malo audience
TraitClusterScore
Early Adopter MentalityPOWER1.29
TraditionCONSERVATISM1.23
Design AffinityPREMIUM1.2
Community OrientationOPEN1.14
IndividualismJOY1.12
SustainabilityBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Raul Malo
CountryShare
United States96.1%
Germany3.4%
Italy0.6%

See Raul Malo audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Raul Malo have in United States?

Raul Malo has an estimated audience of 1,443,126 people in United States, concentrated in Texas and California.

What is the gender split and age of Raul Malo fans?

63.6% of Raul Malo fans are female, 36.4% are male, with an average age of 56.6 years.

Which brands do Raul Malo fans like most?

Raul Malo fans show strongest brand affinity for Enfamil (1.71×), Roaming (1.59×), and Pyrite (2.18×) over the country average.

Where do Raul Malo fans live in United States?

Raul Malo fans in United States are most concentrated in Texas (reach 133,540), California (reach 83,641), and Florida (reach 71,278). These three regions account for the largest share of the active audience.

What other brands do Raul Malo fans also like?

Beyond Raul Malo itself, the audience over-indexes on Roaming (1.59×), Pyrite (2.18×), Assassin's Creed II: Discovery (4×), and James Stewart, Jr. (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raul Malo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.