Roaming Audience in United States

Roaming logo

Roaming has an estimated audience of 292,848 people in United States. 47.5% are female, 52.5% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Sailor, Justice, Kerala, N1 road (South Africa).

The average Roaming fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Sailor, Justice, with strongest over-indexing on Nationality (2.29× the country average). Demographically, the Roaming audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Roaming fans

Demographic split for Roaming audience in United States
MetricValue
Female47.5%
Male52.5%
Average age38.8
Estimated audience size292,848

Audience persona

The typical Roaming fan in United States is balanced, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Roaming in United States
RegionReachAffinity
California30,6950.95×
Texas22,3460.89×
Florida18,7500.95×
New York15,7950.97×
Georgia9,6831.07×
South Dakota9,17113.55×
Michigan8,0171.05×
Washington7,7041.31×
Oregon7,0112.09×
Illinois6,3910.66×
Virginia5,6070.79×
Colorado5,4921.19×
Arizona5,4910.92×
North Carolina5,3290.6×
Pennsylvania5,1740.52×
New Jersey4,9580.67×
Ohio4,4480.49×
Massachusetts4,3370.75×
Louisiana4,3071.14×
Maryland3,6830.73×
Tennessee3,2470.55×
Indiana2,6130.49×
Minnesota2,5880.62×
Alabama2,5280.62×
South Carolina2,4930.57×
Missouri2,4740.52×
Wisconsin2,1200.48×
Utah2,0940.8×
Nevada1,9980.71×
Kentucky1,8080.49×
Oklahoma1,7710.54×
Connecticut1,7050.58×
Iowa1,3680.57×
Arkansas1,3650.57×
Mississippi1,3060.54×
Kansas1,1940.52×
Hawaii1,0500.83×
Montana1,0011.23×
Idaho9230.63×
Washington, District of Columbia8881.01×
Nebraska8420.57×
New Mexico8340.57×
New Hampshire6590.57×
Maine6130.58×
West Virginia5900.43×
Rhode Island5590.6×
Alaska5500.88×
Vermont4540.88×
Delaware4140.51×
Wyoming3240.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roaming audience
BrandAffinityCategory
Nationality2.29×Politics & Society
Sailor3.5×Travel & Leisure
Justice1.7×Politics & Society
Kerala3.4×Travel & Leisure
N1 road (South Africa)2×Travel & Leisure
South Asian cuisine4.17×Food & Beverages
Panama1.7×Travel & Leisure
JTV (Indonesia)2.32×
Atkins diet2.18×Health
Eden Lake3.38×Movies & TV
Sears1.6×Shopping
Women's empowerment1.61×Politics & Society
Acoustic music1.57×Music & Radio
Voltron: Legendary Defender5.29×Movies & TV
Enrique Hernández (baseball)4.6×Sports
Notre Dame Fighting Irish football1.61×Sports
Necktie1.6×Fashion & Accessoires
Dental hygienist2.13×Health
Grand Prairie, Texas2.43×Travel & Leisure
CAC 401.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roaming audience
TraitClusterScore
Luxury OrientationPREMIUM1.71
PatriotismCONSERVATISM1.68
TravellingTHRILL1.61
Early Adopter MentalityPOWER1.57
Quality AwarenessPREMIUM1.51
Risk AppetiteTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Roaming
CountryShare
India18.4%
Germany12.2%
Spain6.9%

See Roaming audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Roaming have in United States?

Roaming has an estimated audience of 292,848 people in United States, concentrated in California and Texas.

What is the gender split and age of Roaming fans?

47.5% of Roaming fans are female, 52.5% are male, with an average age of 38.8 years.

Which brands do Roaming fans like most?

Roaming fans show strongest brand affinity for Nationality (2.29×), Sailor (3.5×), and Justice (1.7×) over the country average.

Where do Roaming fans live in United States?

Roaming fans in United States are most concentrated in California (reach 30,695), Texas (reach 22,346), and Florida (reach 18,750). These three regions account for the largest share of the active audience.

What other brands do Roaming fans also like?

Beyond Roaming itself, the audience over-indexes on Sailor (3.5×), Justice (1.7×), Kerala (3.4×), and N1 road (South Africa) (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.