Rascasse Audience Intelligence

Roaming Audience in United States

A data profile of the people who buy, follow and care about Roaming in United States — modelled from more than twelve digital signal sources. Roaming has an estimated audience of 292,848 people in United States.

#13578among Topic in United States#1239in Technology & Electronics

The average Roaming fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (4.83× the country average).

Demographically, the Roaming audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roaming fan in United States is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roaming profile in United States.

Audience size
293K
in United States
Gender
47.5%♀
52.5% male
Age
38.8
average years
Country rank
#48960
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roaming fans

47.5% are female, 52.5% are male, average age 38.8.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Roaming audience in United States
MetricValue
Female47.5%
Male52.5%
Average age38.8
Estimated audience size292,848
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Roaming audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Roaming audience comes from United States.

Worldwide audience distribution share by country for Roaming
CountryShare
India18.4%
Germany12.2%
Spain6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roaming audience in United States is strongest.

Fig. 05

Top regions by affinity

Roaming fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~9K13.23×
02Oregon~10K4.12×
03Washington~20K3.42×
04Louisiana~5K1.20×
05Montana<1K1.18×
06Georgia~9K1.04×
07Colorado~5K1.00×
08Michigan~7K0.93×
09Washington, District of Columbia<1K0.91×
10Alaska<1K0.89×
11Vermont<1K0.89×
12Florida~20K0.88×
13California~30K0.87×
14New York~10K0.82×
15Hawaii~1K0.82×
16Texas~20K0.80×
17Arizona~5K0.80×
18Rhode Island<1K0.80×
19Utah~2K0.76×
20Ohio~7K0.72×
21Virginia~5K0.71×
22North Dakota<1K0.71×
23Nevada~2K0.69×
24Maryland~3K0.68×
25Idaho<1K0.66×
26Massachusetts~4K0.65×
27Minnesota~3K0.65×
28Arkansas~2K0.65×
29Maine<1K0.65×
30New Hampshire<1K0.64×
31Delaware<1K0.64×
32Nebraska<1K0.63×
33Mississippi~1K0.61×
34New Mexico<1K0.61×
35Illinois~6K0.60×
36Alabama~2K0.60×
37Iowa~1K0.60×
38New Jersey~4K0.59×
39West Virginia<1K0.59×
40Oklahoma~2K0.57×
41Connecticut~2K0.57×
42North Carolina~5K0.56×
43South Carolina~2K0.56×
44Kansas~1K0.56×
45Tennessee~3K0.55×
46Missouri~2K0.51×
47Kentucky~2K0.51×
48Wisconsin~2K0.49×
49Pennsylvania~5K0.48×
50Indiana~3K0.48×
Fig. 06

Affinity by region

Affinity by region — Roaming, United States
0.48×1.00×13.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roaming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roaming audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden4.83×
02Renewable energyBusiness & Career4.33×
03Home automationTechnology & Electronics4.33×
04SmartwatchTechnology & Electronics3.89×
05First class travelTravel & Leisure3.51×
06FedExBusiness & Career3.36×
07Solar energyHome & Garden3.24×
08Weather forecastingHome & Garden3.19×
09Non-alcoholic beverageFood & Beverages3.09×
10QVCMovies & TV2.99×
11Vehicle insuranceCars & Mobility2.39×
12Mortgage loansBusiness & Career2.31×
13InnovationBusiness & Career2.25×
14Discount storesShopping2.12×
15Five BelowShopping2.09×
16AirbnbTravel & Leisure1.93×
17Pizza HutFood & Beverages1.79×
18Shopping mallsShopping1.79×
19McDonald'sFood & Beverages1.58×
20PinterestInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roaming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roaming audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.21×
Convenience OrientationPREMIUM2.06×
Quality AwarenessPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roaming audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.70×
CreativityOPEN0.75×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roaming have in United States?

Roaming has an estimated audience of 292,848 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Roaming fans?

47.5% of Roaming fans are female, 52.5% are male, with an average age of 38.8 years.

03

Which brands do Roaming fans like most?

Roaming fans show strongest brand affinity for Sustainable energy (4.83×), Renewable energy (4.33×), and FedEx (3.36×) over the country average.

04

Where do Roaming fans live in United States?

Roaming fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Washington (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Roaming fans also like?

Beyond Roaming itself, the audience over-indexes on Renewable energy (4.33×), FedEx (3.36×), Solar energy (3.24×), and Home automation (4.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Roaming audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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