Roaming Audience in Germany
Roaming has an estimated audience of 531,685 people in Germany. 30.6% are female, 69.4% are male, average age 37.4. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Cassoulet, Progressive rock, Cocktail, Unique Gifts, Pillow.
The average Roaming fan in Germany is 37.4 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Cassoulet, Progressive rock, Cocktail, with strongest over-indexing on Cassoulet (35.33× the country average). Demographically, the Roaming audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Roaming fans
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 37.4 |
| Estimated audience size | 531,685 |
Audience persona
The typical Roaming fan in Germany is more male, around 37.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Cassoulet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 163,273 | 4.03× |
| Nordrhein-Westfalen | 100,401 | 0.86× |
| Bayern | 73,018 | 0.85× |
| Baden-Württemberg | 61,144 | 0.84× |
| Niedersachsen | 40,065 | 0.78× |
| Sachsen | 22,812 | 0.87× |
| Berlin | 22,653 | 0.95× |
| Rheinland-Pfalz | 20,485 | 0.77× |
| Schleswig-Holstein | 15,959 | 0.84× |
| Brandenburg | 12,976 | 0.79× |
| Hamburg | 11,234 | 0.94× |
| Thüringen | 10,408 | 0.77× |
| Sachsen-Anhalt | 10,129 | 0.74× |
| Mecklenburg-Vorpommern | 7,895 | 0.78× |
| Saarland | 3,690 | 0.57× |
| Bremen | 2,879 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cassoulet | 35.33× | Food & Beverages |
| Progressive rock | 2.7× | Music & Radio |
| Cocktail | 1.81× | Food & Beverages |
| Unique Gifts | 1.59× | Shopping |
| Pillow | 1.73× | Home & Garden |
| Stradivarius | 1.68× | Shopping |
| Birthday Gifts | 1.57× | Kids & Family |
| Metamorphoses | 2.84× | Literature |
| Natural rubber | 1.97× | Cars & Mobility |
| Icon (magazine) | 2.1× | Arts & Culture |
| Snow White (Fables) | 1.85× | Literature |
| Esra Erol | 4.26× | Movies & TV |
| Stucco | 1.85× | Home & Garden |
| Deliver Us From Evil | 15.77× | Movies & TV |
| Home Delivery | 1.77× | Food & Beverages |
| Scholastic Book Fairs | 20× | Literature |
| Golem | 1.9× | Technology & Electronics |
| Keeper (password manager) | 2.41× | Technology & Electronics |
| Noodle (Gorillaz) | 1.67× | Music & Radio |
| Erobique | 6.2× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.55 |
| Need for Security | CONSERVATISM | 1.4 |
| Early Adopter Mentality | POWER | 1.22 |
| Indulgence | JOY | 1.13 |
| Sports Activity | POWER | 1.05 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 18.4% |
| Germany | 12.2% |
| Spain | 6.9% |
See Roaming audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Roaming have in Germany?
Roaming has an estimated audience of 531,685 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Roaming fans?
30.6% of Roaming fans are female, 69.4% are male, with an average age of 37.4 years.
Which brands do Roaming fans like most?
Roaming fans show strongest brand affinity for Cassoulet (35.33×), Progressive rock (2.7×), and Cocktail (1.81×) over the country average.
Where do Roaming fans live in Germany?
Roaming fans in Germany are most concentrated in Hessen (reach 163,273), Nordrhein-Westfalen (reach 100,401), and Bayern (reach 73,018). These three regions account for the largest share of the active audience.
What other brands do Roaming fans also like?
Beyond Roaming itself, the audience over-indexes on Progressive rock (2.7×), Cocktail (1.81×), Unique Gifts (1.59×), and Pillow (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.