Roaming Audience in Germany
A data profile of the people who buy, follow and care about Roaming in Germany — modelled from more than twelve digital signal sources. Roaming has an estimated audience of 531,685 people in Germany.
The average Roaming fan in Germany is 37.4 years old, more male, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include CHECK24, LTE (telecommunication), Dual SIM, with strongest over-indexing on CHECK24 (7.49× the country average).
Demographically, the Roaming audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Roaming fan in Germany is more male, around 37.4 years old, with strong Price Sensitivity tendencies and a notable affinity for CHECK24.
At a glance
The key figures that characterise the Roaming profile in Germany.
Search interest · 12-month trend
Demographics of Roaming fans
30.6% are female, 69.4% are male, average age 37.4.
Gender split
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 37.4 |
| Estimated audience size | 531,685 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 14% |
Geography
Where the Roaming audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 3.64× | |
| 02 | Hamburg | ~10K | 0.98× | |
| 03 | Sachsen | ~20K | 0.96× | |
| 04 | Berlin | ~20K | 0.94× | |
| 05 | Bayern | ~80K | 0.93× | |
| 06 | Brandenburg | ~20K | 0.92× | |
| 07 | Baden-Württemberg | ~70K | 0.91× | |
| 08 | Schleswig-Holstein | ~20K | 0.91× | |
| 09 | Mecklenburg-Vorpommern | ~9K | 0.91× | |
| 10 | Nordrhein-Westfalen | ~100K | 0.90× | |
| 11 | Thüringen | ~10K | 0.89× | |
| 12 | Rheinland-Pfalz | ~20K | 0.85× | |
| 13 | Sachsen-Anhalt | ~10K | 0.85× | |
| 14 | Niedersachsen | ~40K | 0.83× | |
| 15 | Bremen | ~4K | 0.79× | |
| 16 | Saarland | ~5K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Roaming audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dual SIM | Technology & Electronics | 38.73× | ||
| 02 | Ink cartridge | Technology & Electronics | 20.00× | ||
| 03 | Kayseri | Travel & Leisure | 14.36× | ||
| 04 | LTE (telecommunication) | Technology & Electronics | 13.29× | ||
| 05 | Karl Marx | Literature | 9.27× | ||
| 06 | Sparhandy | Technology & Electronics | 8.17× | ||
| 07 | Kate Beckinsale | Movies & TV | 7.85× | ||
| 08 | CHECK24 | Business & Career | 7.49× | ||
| 09 | The Sims | Games | 6.78× | ||
| 10 | Congstar | Technology & Electronics | 6.70× | ||
| 11 | FRITZ!Box | Technology & Electronics | 3.93× | ||
| 12 | Esso | Cars & Mobility | 3.04× | ||
| 13 | Transfermarkt | Sports | 2.83× | ||
| 14 | Tipico | Games | 2.70× | ||
| 15 | Commerzbank | Business & Career | 2.39× | ||
| 16 | Vodafone | Technology & Electronics | 2.35× | ||
| 17 | Nature | Home & Garden | 2.32× | ||
| 18 | AutoScout24 | Cars & Mobility | 2.01× | ||
| 19 | Family | Kids & Family | 1.89× | ||
| 20 | Tagesschau | Movies & TV | 1.88× |
Personality of the Roaming audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.47× | |
| Need for Security | CONSERVATISM | 1.93× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Mindfulness | BALANCE | 0.75× | |
| Design Affinity | PREMIUM | 0.75× |
Frequently asked questions
How many fans does Roaming have in Germany?
Roaming has an estimated audience of 531,685 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Roaming fans?
30.6% of Roaming fans are female, 69.4% are male, with an average age of 37.4 years.
Which brands do Roaming fans like most?
Roaming fans show strongest brand affinity for CHECK24 (7.49×), LTE (telecommunication) (13.29×), and Dual SIM (38.73×) over the country average.
Where do Roaming fans live in Germany?
Roaming fans in Germany are most concentrated in Hessen (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Roaming fans also like?
Beyond Roaming itself, the audience over-indexes on LTE (telecommunication) (13.29×), Dual SIM (38.73×), Congstar (6.7×), and FRITZ!Box (3.93×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Roaming audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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