Reputation management Audience in United States
Reputation management has an estimated audience of 1,411,619 people in United States. 50.4% are female, 49.6% are male, average age 44.8. Top regions: California, New York, Texas.
The average Reputation management fan in United States is 44.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the Reputation management audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Reputation management fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 44.8 |
| Estimated audience size | 1,411,619 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 119,599 | 0.77× |
| New York | 115,913 | 1.47× |
| Texas | 106,252 | 0.88× |
| Florida | 99,124 | 1.04× |
| North Carolina | 54,091 | 1.27× |
| Illinois | 48,341 | 1.03× |
| Massachusetts | 45,175 | 1.62× |
| Connecticut | 35,312 | 2.49× |
| Ohio | 32,323 | 0.74× |
| Georgia | 31,160 | 0.72× |
| Virginia | 29,090 | 0.85× |
| Arizona | 27,859 | 0.97× |
| Pennsylvania | 27,343 | 0.58× |
| Colorado | 24,725 | 1.11× |
| Michigan | 23,102 | 0.63× |
| New Jersey | 23,062 | 0.64× |
| Minnesota | 21,264 | 1.05× |
| Nevada | 20,730 | 1.52× |
| Washington | 19,127 | 0.68× |
| Tennessee | 18,041 | 0.64× |
| Utah | 16,921 | 1.34× |
| Washington, District of Columbia | 16,445 | 3.88× |
| Missouri | 16,035 | 0.7× |
| Maryland | 15,036 | 0.62× |
| Indiana | 13,424 | 0.52× |
| South Carolina | 12,860 | 0.61× |
| Kansas | 12,750 | 1.15× |
| Oklahoma | 11,723 | 0.75× |
| Maine | 11,361 | 2.25× |
| Vermont | 10,233 | 4.13× |
| Kentucky | 9,531 | 0.54× |
| Louisiana | 9,389 | 0.52× |
| Wisconsin | 8,822 | 0.42× |
| Oregon | 8,607 | 0.53× |
| Mississippi | 7,040 | 0.61× |
| New Hampshire | 6,385 | 1.15× |
| Idaho | 6,262 | 0.88× |
| West Virginia | 6,054 | 0.92× |
| New Mexico | 5,637 | 0.8× |
| Alabama | 5,098 | 0.26× |
| Arkansas | 4,951 | 0.43× |
| Iowa | 4,672 | 0.4× |
| Nebraska | 3,712 | 0.52× |
| North Dakota | 3,442 | 1.19× |
| Hawaii | 2,991 | 0.49× |
| Montana | 2,949 | 0.75× |
| Alaska | 2,900 | 0.96× |
| South Dakota | 2,495 | 0.76× |
| Delaware | 2,416 | 0.62× |
| Wyoming | 2,351 | 1.12× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.95 |
| Quality Awareness | PREMIUM | 1.81 |
| Need for Security | CONSERVATISM | 1.78 |
| Convenience Orientation | PREMIUM | 1.68 |
| Risk Appetite | THRILL | 1.65 |
| Social Media Usage | JOY | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| India | 7.7% |
| United Kingdom | 4.1% |
See Reputation management audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Reputation management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.