Rascasse Audience Intelligence

Royal Oak Brewery Target Market in United States

A data profile of the people who buy, follow and care about Royal Oak Brewery in United States — modelled from more than twelve digital signal sources. Royal Oak Brewery has an estimated audience of 812,585 people in United States.

#27among Beer in United States#2796among Brand in United States#1513in Food & Beverages

Royal Oak Brewery has an estimated audience of 812,585 people in United States. Top regions: Michigan, California, Texas.

The audience is concentrated in Michigan, California, Texas.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Royal Oak Brewery profile in United States.

Audience size
813K
in United States
Country rank
#27182
Brand in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Royal Oak Brewery

Fig. 02

Gender split

Demographic split for Royal Oak Brewery audience in United States
MetricValue
Estimated audience size812,585
Fig. 04

Worldwide distribution

20.9%

of the worldwide Royal Oak Brewery audience comes from United States.

Worldwide audience distribution share by country for Royal Oak Brewery
CountryShare
United Kingdom30.9%
United States20.9%
India14.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Royal Oak Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Royal Oak Brewery customers by region in United States
#RegionReachAffinity×
01Michigan~300K13.97×
02Vermont~2K1.58×
03Ohio~40K1.49×
04Kentucky~10K1.37×
05Missouri~20K1.26×
06Minnesota~10K1.13×
07Arizona~20K1.11×
08Mississippi~7K1.10×
09California~90K1.06×
10Washington, District of Columbia~2K1.05×
11Indiana~10K1.00×
12Illinois~30K0.99×
13Louisiana~10K0.96×
14South Dakota~2K0.94×
15New York~40K0.92×
16Texas~60K0.90×
17Florida~50K0.88×
18New Jersey~20K0.88×
19Washington~10K0.82×
20Oklahoma~7K0.82×
21Georgia~20K0.81×
22West Virginia~3K0.81×
23Pennsylvania~20K0.80×
24Alaska~1K0.80×
25North Dakota~1K0.77×
26Oregon~7K0.75×
27Wisconsin~9K0.74×
28Montana~2K0.74×
29Alabama~8K0.73×
30Nebraska~3K0.72×
31New Hampshire~2K0.72×
32Virginia~10K0.71×
33Tennessee~10K0.71×
34Hawaii~2K0.70×
35Rhode Island~2K0.70×
36Delaware~2K0.70×
37Arkansas~4K0.68×
38Maine~2K0.68×
39North Carolina~20K0.66×
40Massachusetts~10K0.66×
41Maryland~9K0.66×
42Nevada~5K0.66×
43Idaho~3K0.64×
44Colorado~8K0.63×
45Connecticut~5K0.63×
46New Mexico~2K0.62×
47South Carolina~7K0.58×
48Iowa~4K0.58×
49Kansas~4K0.58×
50Utah~4K0.57×
Fig. 06

Affinity by region

Affinity by region — Royal Oak Brewery, United States
0.57×1.00×13.97×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Oak Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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