Rascasse Audience Intelligence

Safety razor Audience in United States

A data profile of the people who buy, follow and care about Safety razor in United States — modelled from more than twelve digital signal sources. Safety razor has an estimated audience of 1,390,140 people in United States.

#9among Hair removal in United States#7554among Topic in United States#267in Beauty & Wellness

The average Safety razor fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Safety razor profile in United States.

Audience size
1.4M
in United States
Gender
41.7%♀
58.3% male
Age
37.8
average years
Country rank
#18772
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Safety razor fans

41.7% are female, 58.3% are male, average age 37.8.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Safety razor audience in United States
MetricValue
Female41.7%
Male58.3%
Average age37.8
Estimated audience size1,390,140
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Safety razor audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3921%
40-4919%
50+17%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Safety razor audience comes from United States.

Worldwide audience distribution share by country for Safety razor
CountryShare
United States36.6%
United Kingdom8.4%
Mexico6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Safety razor audience in United States is strongest.

Fig. 05

Top regions by affinity

Safety razor fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.66×
02Utah~20K1.36×
03Washington~30K1.24×
04Kansas~10K1.24×
05Oregon~20K1.22×
06Idaho~8K1.20×
07California~200K1.17×
08Alaska~3K1.14×
09Colorado~20K1.11×
10Oklahoma~20K1.11×
11Massachusetts~30K1.08×
12Montana~4K1.06×
13Vermont~3K1.03×
14Virginia~30K1.02×
15Maine~5K1.02×
16Illinois~50K1.01×
17New Hampshire~6K1.01×
18Connecticut~10K1.00×
19New York~80K0.99×
20Texas~100K0.98×
21Alabama~20K0.98×
22Kentucky~20K0.98×
23Iowa~10K0.98×
24Nebraska~7K0.98×
25Hawaii~6K0.98×
26Minnesota~20K0.97×
27Michigan~40K0.96×
28New Mexico~7K0.96×
29Arizona~30K0.95×
30Indiana~20K0.95×
31Ohio~40K0.94×
32North Carolina~40K0.94×
33Nevada~10K0.94×
34Arkansas~10K0.94×
35North Dakota~3K0.94×
36Tennessee~30K0.93×
37Missouri~20K0.93×
38Wisconsin~20K0.93×
39West Virginia~6K0.93×
40Rhode Island~4K0.93×
41Pennsylvania~40K0.91×
42South Dakota~3K0.91×
43Georgia~40K0.90×
44Louisiana~20K0.90×
45New Jersey~30K0.88×
46Maryland~20K0.86×
47Florida~80K0.85×
48South Carolina~20K0.83×
49Mississippi~9K0.82×
50Delaware~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Safety razor, United States
0.77×1.00×1.66×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Safety razor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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