Safety razor Audience in United States
Safety razor has an estimated audience of 1,390,140 people in United States. 41.7% are female, 58.3% are male, average age 37.8. Top regions: California, Texas, New York.
The average Safety razor fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Safety razor audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal
Demographics of Safety razor fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 37.8 |
| Estimated audience size | 1,390,140 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 189,751 | 1.24× |
| Texas | 120,079 | 1× |
| New York | 80,488 | 1.04× |
| Florida | 80,012 | 0.85× |
| Illinois | 49,041 | 1.06× |
| Pennsylvania | 43,604 | 0.93× |
| Ohio | 41,148 | 0.96× |
| North Carolina | 40,064 | 0.96× |
| Georgia | 38,497 | 0.9× |
| Michigan | 36,618 | 1.01× |
| Washington | 36,238 | 1.3× |
| Virginia | 35,240 | 1.04× |
| Massachusetts | 31,117 | 1.14× |
| New Jersey | 31,029 | 0.88× |
| Arizona | 27,348 | 0.96× |
| Tennessee | 26,214 | 0.94× |
| Indiana | 25,628 | 1.01× |
| Colorado | 25,508 | 1.16× |
| Missouri | 21,733 | 0.97× |
| Maryland | 20,510 | 0.86× |
| Oregon | 20,393 | 1.28× |
| Wisconsin | 20,064 | 0.96× |
| Alabama | 19,846 | 1.02× |
| Minnesota | 19,783 | 0.99× |
| Utah | 17,696 | 1.42× |
| South Carolina | 17,551 | 0.84× |
| Kentucky | 17,031 | 0.98× |
| Oklahoma | 16,513 | 1.07× |
| Louisiana | 15,984 | 0.89× |
| Kansas | 15,749 | 1.44× |
| Connecticut | 14,050 | 1.01× |
| Nevada | 12,300 | 0.91× |
| Iowa | 11,437 | 1× |
| Arkansas | 10,298 | 0.9× |
| Mississippi | 8,885 | 0.78× |
| Idaho | 8,523 | 1.22× |
| Nebraska | 6,761 | 0.97× |
| New Mexico | 6,375 | 0.91× |
| Hawaii | 5,678 | 0.95× |
| West Virginia | 5,587 | 0.86× |
| New Hampshire | 5,404 | 0.99× |
| Maine | 5,137 | 1.03× |
| Washington, District of Columbia | 4,561 | 1.09× |
| Montana | 4,120 | 1.07× |
| Rhode Island | 3,865 | 0.87× |
| Alaska | 3,442 | 1.16× |
| South Dakota | 2,836 | 0.88× |
| Delaware | 2,458 | 0.64× |
| Vermont | 2,433 | 1× |
| North Dakota | 2,335 | 0.82× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.83 |
| Luxury Orientation | PREMIUM | 1.77 |
| Individualism | JOY | 1.4 |
| Need for Security | CONSERVATISM | 1.38 |
| Sustainability | BALANCE | 1.37 |
| Urban Lifestyle | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.8% |
| United Kingdom | 8.5% |
| Mexico | 6.2% |
See Safety razor audiences in other countries
More Hair removal audiences in United States
- Hair removal (18,588,431)
- Waxing (17,928,584)
- Facial hair (13,100,038)
- Razor (12,909,088)
- Brazilian Waxing (1,951,450)
How to read this data
Audience size is the estimated number of people in United States who actively search for Safety razor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.