Sleep study Audience in United States
Sleep study has an estimated audience of 506,163 people in United States. 54.1% are female, 45.9% are male, average age 44.8. Top brand affinities: Chaif, HobbyTron.com, St Enoch railway station, PONDOK HABIB, Wizaż.pl.
Top brand affinities include Chaif, HobbyTron.com, St Enoch railway station, with strongest over-indexing on Chaif (26.87× the country average). Demographically, the Sleep study audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Career Orientation.
Category: Health · Type: Topic
Demographics of Sleep study fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 44.8 |
| Estimated audience size | 506,163 |
Audience persona
The typical Sleep study fan in United States is balanced, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Chaif.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chaif | 26.87× | Music & Radio |
| HobbyTron.com | 20.0× | Shopping |
| St Enoch railway station | 20.0× | Travel & Leisure |
| PONDOK HABIB | 20.0× | Politics & Society |
| Wizaż.pl | 17.82× | News |
| Vanity Fair France | 17.36× | Fashion & Accessoires |
| Failsworth | 15.48× | Fashion & Accessoires |
| Emperor Entertainment Group | 15.11× | Business & Career |
| The Journey (1959 film) | 14.76× | Movies & TV |
| HipChat | 11.01× | Technology & Electronics |
| Koto, Tokyo | 10.93× | Travel & Leisure |
| Hebe | 10.76× | Home & Garden |
| Daiwa, Hiroshima | 10.74× | Travel & Leisure |
| Haarlem | 9.46× | Travel & Leisure |
| Malmö University | 9.39× | Business & Career |
| Abu Hamour | 9.27× | Travel & Leisure |
| Sumulong Highway | 8.26× | Travel & Leisure |
| Farinata | 8.2× | Food & Beverages |
| Economic law | 8.0× | Business & Career |
| Enrico Mentana | 7.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.53 |
| Career Orientation | POWER | 1.43 |
| Family Orientation | CONSERVATISM | 1.4 |
| Price Sensitivity | PREMIUM | 1.3 |
| Extroversion | THRILL | 1.26 |
| Mindfulness | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.9% |
| Australia | 6.1% |
| Italy | 5.7% |
See Sleep study audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sleep study. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.