Rascasse Audience Intelligence

Social work Audience in United States

A data profile of the people who buy, follow and care about Social work in United States — modelled from more than twelve digital signal sources. Social work has an estimated audience of 10,137,590 people in United States.

#129among Field of study in United States#2260among Topic in United States#351in Business & Career

The average Social work fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social work profile in United States.

Audience size
10.1M
in United States
Gender
66.5%♀
33.5% male
Age
42.4
average years
Country rank
#3526
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social work fans

66.5% are female, 33.5% are male, average age 42.4.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Social work audience in United States
MetricValue
Female66.5%
Male33.5%
Average age42.4
Estimated audience size10,137,590
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Social work audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4923%
50+28%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Social work audience comes from United States.

Worldwide audience distribution share by country for Social work
CountryShare
United States20.6%
United Kingdom6.4%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social work audience in United States is strongest.

Fig. 05

Top regions by affinity

Social work fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.44×
02California~1.5M1.33×
03New York~700K1.29×
04Maryland~200K1.26×
05Hawaii~50K1.25×
06Louisiana~200K1.24×
07Connecticut~100K1.15×
08Minnesota~200K1.14×
09North Carolina~300K1.12×
10New Jersey~300K1.11×
11Alabama~200K1.11×
12Kentucky~100K1.11×
13Illinois~400K1.09×
14Texas~900K1.08×
15Michigan~300K1.07×
16Washington, District of Columbia~30K1.07×
17North Dakota~20K1.07×
18Virginia~300K1.06×
19Kansas~80K1.05×
20Massachusetts~200K1.03×
21Arkansas~90K1.03×
22New Mexico~50K1.02×
23Rhode Island~30K1.02×
24Nevada~100K1.01×
25Georgia~300K0.99×
26Indiana~200K0.99×
27Ohio~300K0.98×
28Nebraska~50K0.98×
29Utah~90K0.97×
30Arizona~200K0.96×
31Wisconsin~100K0.96×
32West Virginia~50K0.96×
33Delaware~30K0.96×
34Washington~200K0.94×
35Pennsylvania~300K0.93×
36Idaho~50K0.93×
37Florida~600K0.92×
38Tennessee~200K0.92×
39Oregon~100K0.91×
40Iowa~80K0.91×
41South Dakota~20K0.89×
42South Carolina~100K0.88×
43Alaska~20K0.88×
44Vermont~20K0.88×
45Missouri~100K0.87×
46Maine~30K0.87×
47Oklahoma~90K0.82×
48New Hampshire~30K0.75×
49Colorado~100K0.74×
50Montana~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Social work, United States
0.73×1.00×1.44×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Social work. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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