A data profile of the people who buy, follow and care about South African Breweries in United States — modelled from more than twelve digital signal sources. South African Breweries has an estimated audience of 290,966 people in United States.
South African Breweries has an estimated audience of 290,966 people in United States. 36.1% are female, 63.9% are male, average age 29.8.
The key figures that characterise the South African Breweries profile in United States.
36.1% are female, 63.9% are male, average age 29.8.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 29.8 |
| Estimated audience size | 290,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 27% | |
| 30-39 | 12% | |
| 40-49 | 6% | |
| 50+ | 10% |
of the worldwide South African Breweries audience comes from United States.
| Country | Share |
|---|---|
| Saudi Arabia | 32.5% |
| United States | 16.8% |
| South Africa | 14.3% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for South African Breweries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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