Swiss Army knife Audience in United States
Swiss Army knife has an estimated audience of 951,111 people in United States. 25.5% are female, 74.5% are male, average age 37.2. Top regions: California, Texas, New York.
The average Swiss Army knife fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Home & Garden · Type: Brand
Demographics of Swiss Army knife fans
| Metric | Value |
|---|---|
| Female | 25.5% |
| Male | 74.5% |
| Average age | 37.2 |
| Estimated audience size | 951,111 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 116,253 | 1.11× |
| Texas | 77,338 | 0.95× |
| New York | 53,791 | 1.01× |
| Florida | 51,856 | 0.81× |
| Pennsylvania | 32,306 | 1.01× |
| Illinois | 30,467 | 0.96× |
| North Carolina | 28,550 | 1.0× |
| Ohio | 27,968 | 0.95× |
| Georgia | 26,926 | 0.92× |
| Michigan | 25,243 | 1.01× |
| Virginia | 24,647 | 1.06× |
| New Jersey | 22,355 | 0.92× |
| Massachusetts | 20,816 | 1.11× |
| Washington | 20,718 | 1.09× |
| Tennessee | 20,189 | 1.06× |
| Indiana | 17,718 | 1.02× |
| Arizona | 17,513 | 0.9× |
| Colorado | 16,131 | 1.08× |
| Missouri | 15,092 | 0.98× |
| Maryland | 14,460 | 0.88× |
| Minnesota | 14,103 | 1.03× |
| Wisconsin | 13,182 | 0.92× |
| Kentucky | 12,933 | 1.08× |
| Oregon | 12,547 | 1.15× |
| South Carolina | 12,543 | 0.88× |
| Alabama | 12,387 | 0.93× |
| Oklahoma | 10,916 | 1.03× |
| Connecticut | 10,656 | 1.12× |
| Louisiana | 10,045 | 0.82× |
| Utah | 9,683 | 1.14× |
| Kansas | 7,950 | 1.06× |
| Arkansas | 7,891 | 1.01× |
| Iowa | 7,806 | 1.0× |
| Nevada | 7,801 | 0.85× |
| Mississippi | 6,401 | 0.82× |
| Idaho | 5,312 | 1.11× |
| New Hampshire | 4,695 | 1.25× |
| New Mexico | 4,573 | 0.96× |
| West Virginia | 4,489 | 1.01× |
| Nebraska | 4,325 | 0.91× |
| Maine | 4,262 | 1.25× |
| Hawaii | 3,921 | 0.96× |
| Montana | 3,156 | 1.2× |
| Rhode Island | 2,791 | 0.92× |
| Washington, District of Columbia | 2,561 | 0.9× |
| Alaska | 2,239 | 1.1× |
| Vermont | 2,208 | 1.32× |
| Delaware | 2,041 | 0.78× |
| South Dakota | 1,861 | 0.85× |
| North Dakota | 1,667 | 0.85× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.9% |
| France | 13.4% |
| Germany | 8.9% |
See Swiss Army knife audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Swiss Army knife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.