The 'Burbs Audience in United States
The 'Burbs has an estimated audience of 1,838,500 people in United States. 63.1% are female, 36.9% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Wacker Neuson, Minestrone, aslan, Riffle, Pyrite.
The average The 'Burbs fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wacker Neuson, Minestrone, aslan, with strongest over-indexing on Wacker Neuson (1.79× the country average). Demographically, the The 'Burbs audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The 'Burbs fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 37.7 |
| Estimated audience size | 1,838,500 |
Audience persona
The typical The 'Burbs fan in United States is more female, around 37.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Wacker Neuson.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 166,710 | 0.82× |
| Texas | 125,408 | 0.79× |
| Florida | 84,421 | 0.68× |
| New York | 78,207 | 0.76× |
| Ohio | 71,001 | 1.25× |
| Illinois | 69,654 | 1.14× |
| Pennsylvania | 62,838 | 1.02× |
| Michigan | 61,816 | 1.29× |
| Washington | 44,642 | 1.21× |
| North Carolina | 43,741 | 0.79× |
| Arizona | 42,000 | 1.12× |
| Indiana | 38,620 | 1.15× |
| Missouri | 38,158 | 1.29× |
| Tennessee | 37,935 | 1.03× |
| Georgia | 37,585 | 0.66× |
| Wisconsin | 35,414 | 1.28× |
| New Jersey | 33,235 | 0.71× |
| Virginia | 32,430 | 0.72× |
| Colorado | 31,470 | 1.09× |
| Minnesota | 29,086 | 1.1× |
| Kentucky | 28,260 | 1.23× |
| Massachusetts | 28,198 | 0.78× |
| Utah | 27,208 | 1.65× |
| Oregon | 25,772 | 1.22× |
| Oklahoma | 24,897 | 1.22× |
| Alabama | 24,760 | 0.96× |
| South Carolina | 22,620 | 0.82× |
| Iowa | 21,361 | 1.41× |
| Maryland | 20,587 | 0.65× |
| Louisiana | 19,935 | 0.84× |
| Kansas | 17,824 | 1.23× |
| Arkansas | 15,862 | 1.05× |
| Nevada | 14,718 | 0.83× |
| Connecticut | 14,458 | 0.78× |
| Idaho | 13,066 | 1.42× |
| Nebraska | 11,348 | 1.23× |
| Mississippi | 10,938 | 0.72× |
| West Virginia | 9,620 | 1.12× |
| New Mexico | 7,676 | 0.83× |
| Montana | 6,925 | 1.36× |
| New Hampshire | 6,675 | 0.92× |
| Maine | 6,621 | 1.01× |
| Rhode Island | 4,946 | 0.85× |
| South Dakota | 4,493 | 1.06× |
| Alaska | 4,435 | 1.13× |
| North Dakota | 3,951 | 1.05× |
| Hawaii | 3,821 | 0.48× |
| Delaware | 3,447 | 0.68× |
| Vermont | 3,126 | 0.97× |
| Wyoming | 2,958 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wacker Neuson | 1.79× | Business & Career |
| Minestrone | 2.55× | Food & Beverages |
| aslan | 3.44× | Literature |
| Riffle | 3.06× | Politics & Society |
| Pyrite | 2.07× | Business & Career |
| Real Time (Italy) | 1.73× | Movies & TV |
| Bushmills Irish Whiskey | 1.65× | Food & Beverages |
| Asobi Seksu | 2.5× | Music & Radio |
| Johann Strauss I | 1.53× | Music & Radio |
| Birkirkara | 1.88× | Travel & Leisure |
| Asphalt 3D | 1.78× | Games |
| Polizia di Stato | 1.56× | Politics & Society |
| Iringa | 1.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.43 |
| Extroversion | THRILL | 1.41 |
| Convenience Orientation | PREMIUM | 1.38 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Mindfulness | BALANCE | 1.13 |
| Risk Appetite | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.5% |
| France | 2.2% |
| Germany | 1.9% |
See The 'Burbs audiences in other countries
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Frequently asked questions
How many fans does The 'Burbs have in United States?
The 'Burbs has an estimated audience of 1,838,500 people in United States, concentrated in California and Texas.
What is the gender split and age of The 'Burbs fans?
63.1% of The 'Burbs fans are female, 36.9% are male, with an average age of 37.7 years.
Which brands do The 'Burbs fans like most?
The 'Burbs fans show strongest brand affinity for Wacker Neuson (1.79×), Minestrone (2.55×), and aslan (3.44×) over the country average.
Where do The 'Burbs fans live in United States?
The 'Burbs fans in United States are most concentrated in California (reach 166,710), Texas (reach 125,408), and Florida (reach 84,421). These three regions account for the largest share of the active audience.
What other brands do The 'Burbs fans also like?
Beyond The 'Burbs itself, the audience over-indexes on Minestrone (2.55×), aslan (3.44×), Riffle (3.06×), and Pyrite (2.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The 'Burbs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.