The Diplomat Audience in United States

The Diplomat logo

The Diplomat has an estimated audience of 2,357,844 people in United States. 56.4% are female, 43.6% are male, average age 38.8. Top regions: California, New York, Texas. Top brand affinities: Stamp collecting, New Era (Namibia), Hebe, Meals on Wheels, JDM Cars.

The average The Diplomat fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Stamp collecting, New Era (Namibia), Hebe, with strongest over-indexing on Stamp collecting (11.73× the country average). Demographically, the The Diplomat audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Diplomat fans

Demographic split for The Diplomat audience in United States
MetricValue
Female56.4%
Male43.6%
Average age38.8
Estimated audience size2,357,844

Audience persona

The typical The Diplomat fan in United States is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for The Diplomat in United States
RegionReachAffinity
California288,6161.11×
New York172,1161.31×
Texas165,2930.82×
Florida161,1131.01×
Illinois95,1521.21×
Pennsylvania88,2191.11×
Massachusetts77,3201.66×
North Carolina74,5071.05×
New Jersey72,9661.22×
Virginia72,5351.26×
Ohio68,4330.94×
Georgia67,7440.93×
Washington62,7221.33×
Michigan60,4090.98×
Maryland52,7261.3×
Wisconsin49,6381.4×
Colorado43,0101.16×
Minnesota41,6501.23×
Tennessee40,5880.86×
Arizona38,1320.79×
Oregon36,5331.35×
South Carolina35,8201.01×
Missouri35,5240.93×
Indiana35,2390.82×
Connecticut32,7611.39×
Kentucky22,9150.78×
Louisiana22,0540.73×
Alabama21,2730.65×
Oklahoma18,4470.7×
Nevada16,3360.72×
Kansas16,2970.88×
Utah15,9930.76×
Iowa15,4460.8×
Washington, District of Columbia15,2202.15×
Arkansas13,7400.71×
New Hampshire12,6091.36×
Maine11,4551.36×
Mississippi11,2060.58×
Idaho9,8240.83×
Rhode Island9,1541.22×
New Mexico9,0880.77×
Nebraska8,2340.7×
Hawaii8,0080.79×
Delaware6,6671.02×
West Virginia6,6300.6×
Montana6,2870.96×
Vermont5,9421.44×
Alaska3,4140.68×
South Dakota3,1690.58×
North Dakota2,4890.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Diplomat audience
BrandAffinityCategory
Stamp collecting11.73×Home & Garden
New Era (Namibia)19.56×News
Hebe12.88×Home & Garden
Meals on Wheels7.36×Food & Beverages
JDM Cars9.71×Cars & Mobility
Regional styles of Mexican music3.22×Music & Radio
Home construction1.5×Home & Garden
Product design2.03×Business & Career
Historic site4.31×Arts & Culture
Israel2.05×Travel & Leisure
St. Ives13.59×Travel & Leisure
Natural rubber1.91×Cars & Mobility
Emigrate (band)7.89×Music & Radio
Nationality1.67×Politics & Society
Jeep Wagoneer4.49×Cars & Mobility
Kendra Scott2.17×Fashion & Accessoires
Nurse education2.31×Kids & Family
Elsword11.02×Games
Redemption (theology)5.68×Politics & Society
Fairy godmother4.81×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Diplomat audience
TraitClusterScore
Luxury OrientationPREMIUM1.63
TravellingTHRILL1.61
Risk AppetiteTHRILL1.55
IndulgenceJOY1.51
Career OrientationPOWER1.45
PatriotismCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for The Diplomat
CountryShare
United States28.2%
India19.5%
Australia7.7%

See The Diplomat audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Diplomat have in United States?

The Diplomat has an estimated audience of 2,357,844 people in United States, concentrated in California and New York.

What is the gender split and age of The Diplomat fans?

56.4% of The Diplomat fans are female, 43.6% are male, with an average age of 38.8 years.

Which brands do The Diplomat fans like most?

The Diplomat fans show strongest brand affinity for Stamp collecting (11.73×), New Era (Namibia) (19.56×), and Hebe (12.88×) over the country average.

Where do The Diplomat fans live in United States?

The Diplomat fans in United States are most concentrated in California (reach 288,616), New York (reach 172,116), and Texas (reach 165,293). These three regions account for the largest share of the active audience.

What other brands do The Diplomat fans also like?

Beyond The Diplomat itself, the audience over-indexes on New Era (Namibia) (19.56×), Hebe (12.88×), Meals on Wheels (7.36×), and JDM Cars (9.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Diplomat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.