Rascasse Audience Intelligence

The Diplomat Audience in United States

A data profile of the people who buy, follow and care about The Diplomat in United States — modelled from more than twelve digital signal sources. The Diplomat has an estimated audience of 2,251,303 people in United States.

#216among TV series in United States#739among Movie / TV Show / Series in United States#1938in Movies & TV

The average The Diplomat fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Seaside resort, All-inclusive resort, Innovation, with strongest over-indexing on Seaside resort (25.62× the country average).

Demographically, the The Diplomat audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Diplomat fan in United States is more female, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Seaside resort.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Diplomat profile in United States.

Audience size
2.3M
in United States
Gender
56.4%♀
43.6% male
Age
38.8
average years
Country rank
#12935
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Diplomat viewers

56.4% are female, 43.6% are male, average age 38.8.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for The Diplomat audience in United States
MetricValue
Female56.4%
Male43.6%
Average age38.8
Estimated audience size2,251,303
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the The Diplomat audience in United States
Age bracketShare%
16-1925%
20-2915%
30-3917%
40-4921%
50+21%
Fig. 04

Worldwide distribution

30.0%

of the worldwide The Diplomat audience comes from United States.

Worldwide audience distribution share by country for The Diplomat
CountryShare
United States30.0%
Australia8.8%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Diplomat audience in United States is strongest.

Fig. 05

Top regions by affinity

The Diplomat fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.01×
02Massachusetts~70K1.58×
03Wisconsin~60K1.56×
04Vermont~6K1.52×
05New Hampshire~10K1.41×
06Maine~10K1.39×
07Connecticut~30K1.37×
08Oregon~30K1.27×
09Rhode Island~10K1.27×
10Washington~60K1.26×
11Maryland~50K1.24×
12Virginia~70K1.22×
13New York~200K1.21×
14Minnesota~40K1.19×
15New Jersey~70K1.18×
16Colorado~40K1.12×
17Illinois~90K1.11×
18Pennsylvania~90K1.10×
19Delaware~7K1.09×
20North Carolina~70K1.04×
21California~300K1.02×
22Montana~7K1.00×
23Florida~200K0.99×
24South Carolina~40K0.99×
25Michigan~60K0.96×
26Missouri~40K0.94×
27Ohio~70K0.93×
28Georgia~60K0.89×
29Kansas~20K0.89×
30Tennessee~40K0.86×
31Arizona~40K0.84×
32Idaho~10K0.84×
33Iowa~20K0.83×
34Kentucky~20K0.81×
35Indiana~30K0.80×
36Alaska~4K0.80×
37Hawaii~8K0.79×
38Nevada~20K0.78×
39New Mexico~9K0.77×
40Nebraska~9K0.77×
41Texas~200K0.76×
42Utah~20K0.76×
43Arkansas~10K0.73×
44Louisiana~20K0.71×
45Alabama~20K0.70×
46Oklahoma~20K0.69×
47West Virginia~7K0.67×
48South Dakota~4K0.67×
49North Dakota~3K0.63×
50Mississippi~10K0.62×
Fig. 06

Affinity by region

Affinity by region — The Diplomat, United States
0.62×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Diplomat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Diplomat audience
#·InterestCategoryAffinity×
01Seaside resortTravel & Leisure25.62×
02DiplomacyPolitics & Society11.05×
03All-inclusive resortTravel & Leisure7.63×
04JetBlueTravel & Leisure3.33×
05Alaska AirlinesTravel & Leisure3.17×
06InnovationBusiness & Career3.15×
07FedExBusiness & Career2.54×
08Solar energyHome & Garden2.54×
09Used carCars & Mobility2.18×
10CocktailFood & Beverages2.02×
11Bank of AmericaBusiness & Career1.86×
12Capital OneBusiness & Career1.80×
13GrillingFood & Beverages1.79×
14BankingBusiness & Career1.70×
15Alcoholic beveragesFood & Beverages1.63×
16WineFood & Beverages1.63×
17EBayShopping1.58×
18Donald TrumpPolitics & Society1.57×
19CNNMovies & TV1.56×
20Home improvementHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Diplomat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Diplomat audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
IndulgenceJOY1.70×
Career OrientationPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Diplomat audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
SustainabilityBALANCE0.79×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Diplomat have in United States?

The Diplomat has an estimated audience of 2,251,303 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Diplomat viewers?

56.4% of The Diplomat fans are female, 43.6% are male, with an average age of 38.8 years.

03

Which brands do The Diplomat fans like most?

The Diplomat fans show strongest brand affinity for Seaside resort (25.62×), All-inclusive resort (7.63×), and Innovation (3.15×) over the country average.

04

Where do The Diplomat fans live in United States?

The Diplomat fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Diplomat fans also like?

Beyond The Diplomat itself, the audience over-indexes on All-inclusive resort (7.63×), Innovation (3.15×), Donald Trump (1.57×), and Alcoholic beverages (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Diplomat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Diplomat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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