A data profile of the people who buy, follow and care about The Hill in United States — modelled from more than twelve digital signal sources. The Hill has an estimated audience of 9,384,585 people in United States.
The average The Hill fan in United States is 38.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
The key figures that characterise the The Hill profile in United States.
54.2% are female, 45.8% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 38.6 |
| Estimated audience size | 9,384,585 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide The Hill audience comes from United States.
| Country | Share |
|---|---|
| United States | 78.5% |
| Canada | 4.6% |
| United Kingdom | 3.6% |
Where the The Hill audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~100K | 3.43× | |
| 02 | Maine | ~60K | 1.69× | |
| 03 | Vermont | ~30K | 1.63× | |
| 04 | Maryland | ~200K | 1.52× | |
| 05 | Minnesota | ~200K | 1.41× | |
| 06 | Oregon | ~200K | 1.41× | |
| 07 | Virginia | ~300K | 1.37× | |
| 08 | Alaska | ~30K | 1.28× | |
| 09 | New Mexico | ~60K | 1.25× | |
| 10 | Montana | ~30K | 1.24× | |
| 11 | Massachusetts | ~200K | 1.22× | |
| 12 | New Hampshire | ~40K | 1.20× | |
| 13 | Washington | ~200K | 1.17× | |
| 14 | Connecticut | ~100K | 1.14× | |
| 15 | Colorado | ~200K | 1.12× | |
| 16 | Missouri | ~200K | 1.09× | |
| 17 | Pennsylvania | ~300K | 1.02× | |
| 18 | Iowa | ~80K | 1.00× | |
| 19 | Wisconsin | ~100K | 0.98× | |
| 20 | New York | ~500K | 0.97× | |
| 21 | Illinois | ~300K | 0.97× | |
| 22 | Michigan | ~200K | 0.94× | |
| 23 | Kansas | ~70K | 0.93× | |
| 24 | Idaho | ~40K | 0.93× | |
| 25 | Delaware | ~20K | 0.91× | |
| 26 | Arizona | ~200K | 0.89× | |
| 27 | Kentucky | ~100K | 0.85× | |
| 28 | North Carolina | ~200K | 0.84× | |
| 29 | New Jersey | ~200K | 0.83× | |
| 30 | Alabama | ~100K | 0.83× | |
| 31 | California | ~800K | 0.80× | |
| 32 | Ohio | ~200K | 0.80× | |
| 33 | Arkansas | ~60K | 0.80× | |
| 34 | Nebraska | ~40K | 0.78× | |
| 35 | Tennessee | ~100K | 0.77× | |
| 36 | Indiana | ~100K | 0.77× | |
| 37 | South Dakota | ~20K | 0.77× | |
| 38 | North Dakota | ~20K | 0.77× | |
| 39 | Rhode Island | ~20K | 0.76× | |
| 40 | Hawaii | ~30K | 0.75× | |
| 41 | South Carolina | ~100K | 0.73× | |
| 42 | Nevada | ~60K | 0.70× | |
| 43 | Georgia | ~200K | 0.69× | |
| 44 | Louisiana | ~80K | 0.67× | |
| 45 | West Virginia | ~30K | 0.66× | |
| 46 | Florida | ~400K | 0.65× | |
| 47 | Oklahoma | ~70K | 0.65× | |
| 48 | Texas | ~400K | 0.55× | |
| 49 | Mississippi | ~40K | 0.53× | |
| 50 | Utah | ~40K | 0.51× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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