Rascasse Audience Intelligence

The Independent Audience in United States

A data profile of the people who buy, follow and care about The Independent in United States — modelled from more than twelve digital signal sources. The Independent has an estimated audience of 1,285,274 people in United States.

#367among Concert venue in United States#1694among POI in United States#2451in Music & Radio

The average The Independent fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Demographically, the The Independent audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Community Orientation.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Independent profile in United States.

Audience size
1.3M
in United States
Gender
54.7%♀
45.3% male
Age
40.7
average years
Country rank
#19873
POI in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Independent fans

54.7% are female, 45.3% are male, average age 40.7.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for The Independent audience in United States
MetricValue
Female54.7%
Male45.3%
Average age40.7
Estimated audience size1,285,274
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the The Independent audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

19.6%

of the worldwide The Independent audience comes from United States.

Worldwide audience distribution share by country for The Independent
CountryShare
United Kingdom58.8%
United States19.6%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Independent audience in United States is strongest.

Fig. 05

Top regions by affinity

The Independent fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~70K2.82×
02Nebraska~20K2.52×
03New York~100K2.22×
04California~300K1.94×
05Vermont~4K1.90×
06Maine~7K1.73×
07Georgia~60K1.71×
08Alaska~4K1.55×
09Washington~30K1.40×
10Oregon~20K1.40×
11Washington, District of Columbia~4K1.23×
12Rhode Island~4K1.17×
13Connecticut~10K1.11×
14Wisconsin~20K1.10×
15Colorado~20K1.08×
16Montana~4K1.08×
17New Hampshire~5K1.06×
18Virginia~30K1.03×
19Minnesota~20K1.02×
20South Carolina~20K1.00×
21New Jersey~30K0.96×
22Nevada~10K0.95×
23New Mexico~5K0.91×
24Pennsylvania~40K0.90×
25North Carolina~30K0.86×
26Idaho~5K0.84×
27Maryland~20K0.83×
28North Dakota~2K0.83×
29Illinois~30K0.82×
30Hawaii~4K0.82×
31Michigan~20K0.80×
32Texas~80K0.79×
33Missouri~20K0.78×
34Arizona~20K0.77×
35Delaware~3K0.77×
36Ohio~30K0.76×
37Utah~8K0.75×
38South Dakota~2K0.70×
39Iowa~7K0.69×
40Louisiana~10K0.68×
41Kansas~6K0.68×
42Florida~50K0.66×
43Indiana~10K0.64×
44West Virginia~3K0.62×
45Tennessee~10K0.56×
46Mississippi~5K0.54×
47Kentucky~8K0.53×
48Oklahoma~7K0.53×
49Arkansas~5K0.48×
50Alabama~8K0.46×
Fig. 06

Affinity by region

Affinity by region — The Independent, United States
0.46×1.00×2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Independent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Independent audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.31×
Community OrientationOPEN1.21×
ExtroversionTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Independent audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
Pet OwnershipJOY0.90×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Independent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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