Rascasse Audience Intelligence

TV Land Target Market in United States

TV Land has an estimated audience of 1.1M people in United States.

#2425among brands in United States#3974in Movies & TV

The average TV Land fan in United States is 47.0 years old, balanced, and lives primarily in Texas.

Most fans live in Texas, California, New York.

Top affinities include Six Feet Under (TV series), Matthew Perry, Katey Sagal, with strongest over-indexing on Six Feet Under (TV series) (57.25× the country average).

Demographically, the TV Land audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical TV Land fan in United States is balanced, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Six Feet Under (TV series).

Category: Movies & TV · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
53.4%♀
46.6% male
Age
47.0
average years
Country rank
#22168
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of TV Land

53.4% are female, 46.6% are male, average age 47.0.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for TV Land audience in United States
MetricValue
Female53.4%
Male46.6%
Average age47.0
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the TV Land audience in United States
Age bracketShare%
16-248%
25-3412%
35-4417%
45-5425%
55+38%
Fig. 04

Worldwide distribution

95.7%

of the worldwide TV Land audience comes from United States.

Worldwide audience distribution share by country for TV Land
CountryShare
United States95.7%
Germany1.4%
Netherlands1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

TV Land customers by region in United States
#RegionReachAffinity×
01North Dakota~7K2.72×
02Alabama~40K2.28×
03Ohio~60K1.57×
04Pennsylvania~60K1.45×
05West Virginia~8K1.43×
06North Carolina~50K1.41×
07Missouri~30K1.31×
08Tennessee~30K1.27×
09Kentucky~20K1.27×
10South Carolina~20K1.19×
11Mississippi~10K1.18×
12Nebraska~8K1.18×
13Massachusetts~30K1.13×
14Connecticut~10K1.13×
15New York~70K1.07×
16Texas~80K1.06×
17Rhode Island~4K1.06×
18New Jersey~30K1.04×
19Iowa~10K1.03×
20Michigan~30K1.01×
21Louisiana~20K1.00×
22Georgia~40K0.97×
23Minnesota~20K0.96×
24Vermont~2K0.96×
25Virginia~30K0.95×
26Maryland~20K0.95×
27Oklahoma~10K0.95×
28Maine~4K0.95×
29Indiana~20K0.94×
30Delaware~3K0.94×
31Kansas~9K0.93×
32Wisconsin~20K0.92×
33New Hampshire~4K0.92×
34Montana~3K0.92×
35South Dakota~3K0.91×
36Arkansas~9K0.90×
37Alaska~2K0.90×
38Illinois~40K0.89×
39Florida~60K0.87×
40Washington, District of Columbia~2K0.86×
41New Mexico~6K0.82×
42Hawaii~4K0.82×
43Idaho~5K0.81×
44Colorado~20K0.80×
45Nevada~8K0.72×
46Oregon~10K0.71×
47Utah~7K0.68×
48Washington~20K0.62×
49Arizona~20K0.62×
50California~70K0.58×
Fig. 06

Affinity by region

Affinity by region — TV Land, United States
0.58×1.00×2.72×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the TV Land audience vs. the country average
#·InterestCategoryAffinity×
01Six Feet Under (TV series)Movies & TV57.25×
02Matthew PerryMovies & TV24.36×
03Katey SagalMovies & TV21.70×
04Ugly BettyMovies & TV19.93×
05Everybody Loves RaymondMovies & TV19.74×
06The SpongeBob SquarePants MovieMovies & TV18.65×
07Erin AndrewsSports18.02×
08Yvonne StrahovskiMovies & TV18.02×
09Valerie BertinelliMovies & TV17.77×
10The Goldbergs (TV series)Movies & TV14.86×
11Marlon WayansMovies & TV14.46×
1230 RockMovies & TV12.94×
13Hilary DuffMovies & TV12.54×
14John LeguizamoMovies & TV10.74×
15Tony AwardArts & Culture6.48×
16Christina ApplegateMovies & TV6.43×
17Nick Jr.Movies & TV5.58×
18PBSMovies & TV3.47×
19NostalgiaHome & Garden2.26×
20Stand-up comedyMovies & TV2.02×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the TV Land audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the TV Land audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
Community OrientationOPEN1.40×
IndividualismJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the TV Land audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.68×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in TV Land over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/tv-land-181533” · Methodology