Rascasse Audience Intelligence

TV Land Target Market in United States

A data profile of the people who buy, follow and care about TV Land in United States — modelled from more than twelve digital signal sources. TV Land has an estimated audience of 1,097,328 people in United States.

#2263among Brand in United States#3971in Movies & TV

The average TV Land fan in United States is 46.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Six Feet Under (TV series), Katey Sagal, Hilary Duff, with strongest over-indexing on Six Feet Under (TV series) (57.25× the country average).

Demographically, the TV Land audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TV Land fan in United States is balanced, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Six Feet Under (TV series).

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TV Land profile in United States.

Audience size
1.1M
in United States
Gender
53.4%♀
46.6% male
Age
46.3
average years
Country rank
#22227
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TV Land

53.4% are female, 46.6% are male, average age 46.3.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for TV Land audience in United States
MetricValue
Female53.4%
Male46.6%
Average age46.3
Estimated audience size1,097,328
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the TV Land audience in United States
Age bracketShare%
16-198%
20-2912%
30-3917%
40-4925%
50+38%
Fig. 04

Worldwide distribution

95.9%

of the worldwide TV Land audience comes from United States.

Worldwide audience distribution share by country for TV Land
CountryShare
United States95.9%
Germany1.4%
Netherlands1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TV Land audience in United States is strongest.

Fig. 05

Top regions by affinity

TV Land customers by region in United States
#RegionReachAffinity×
01North Dakota~6K2.72×
02Alabama~30K2.28×
03Ohio~50K1.57×
04Pennsylvania~50K1.45×
05West Virginia~7K1.43×
06North Carolina~50K1.41×
07Missouri~20K1.31×
08Tennessee~30K1.27×
09Kentucky~20K1.27×
10South Carolina~20K1.19×
11Mississippi~10K1.18×
12Nebraska~7K1.18×
13Massachusetts~20K1.13×
14Connecticut~10K1.13×
15New York~70K1.07×
16Texas~100K1.06×
17Rhode Island~4K1.06×
18New Jersey~30K1.04×
19Iowa~9K1.03×
20Michigan~30K1.01×
21Louisiana~10K1.00×
22Georgia~30K0.97×
23Minnesota~20K0.96×
24Vermont~2K0.96×
25Virginia~30K0.95×
26Maryland~20K0.95×
27Oklahoma~10K0.95×
28Maine~4K0.95×
29Indiana~20K0.94×
30Delaware~3K0.94×
31Kansas~8K0.93×
32Wisconsin~20K0.92×
33New Hampshire~4K0.92×
34Montana~3K0.92×
35South Dakota~2K0.91×
36Arkansas~8K0.90×
37Alaska~2K0.90×
38Illinois~30K0.89×
39Florida~70K0.87×
40Washington, District of Columbia~3K0.86×
41New Mexico~5K0.82×
42Hawaii~4K0.82×
43Idaho~4K0.81×
44Colorado~10K0.80×
45Nevada~8K0.72×
46Oregon~9K0.71×
47Utah~7K0.68×
48Arizona~10K0.62×
49Washington~10K0.62×
50California~70K0.58×
Fig. 06

Affinity by region

Affinity by region — TV Land, United States
0.58×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TV Land audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TV Land audience
#·InterestCategoryAffinity×
01Six Feet Under (TV series)Movies & TV57.25×
02Matthew PerryMovies & TV24.36×
03Katey SagalMovies & TV21.70×
04Ugly BettyMovies & TV19.93×
05Everybody Loves RaymondMovies & TV19.74×
06The SpongeBob SquarePants MovieMovies & TV18.65×
07Erin AndrewsSports18.02×
08Yvonne StrahovskiMovies & TV18.02×
09Valerie BertinelliMovies & TV17.77×
10The Goldbergs (TV series)Movies & TV14.86×
11Marlon WayansMovies & TV14.46×
1230 RockMovies & TV12.94×
13Hilary DuffMovies & TV12.54×
14John LeguizamoMovies & TV10.74×
15Tony AwardArts & Culture6.48×
16Christina ApplegateMovies & TV6.43×
17Nick Jr.Movies & TV5.58×
18PBSMovies & TV3.47×
19NostalgiaHome & Garden2.26×
20Stand-up comedyMovies & TV2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TV Land audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TV Land audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
Community OrientationOPEN1.40×
IndividualismJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TV Land audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.68×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TV Land's target market in United States?

TV Land's target market in United States covers an estimated 1,097,328 people, concentrated in Texas and California.

02

What is the gender split and age of TV Land customers?

53.4% of the TV Land audience are female, 46.6% are male, with an average age of 46.3 years.

03

Which brands do TV Land fans like most?

TV Land fans show strongest brand affinity for Six Feet Under (TV series) (57.25×), Katey Sagal (21.7×), and Hilary Duff (12.54×) over the country average.

04

Where do TV Land fans live in United States?

TV Land fans in United States are most concentrated in Texas (reach ~100K), California (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do TV Land fans also like?

Beyond TV Land itself, the audience over-indexes on Katey Sagal (21.7×), Hilary Duff (12.54×), Matthew Perry (24.36×), and Everybody Loves Raymond (19.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See TV Land audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TV Land. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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