TV Land Audience in United States
TV Land has an estimated audience of 1,098,065 people in United States. 53.4% are female, 46.6% are male, average age 46.3. Top regions: Texas, California, New York. Top brand affinities: Gloria, Paisley, Glenn Danzig, Whataburger, Litter box.
The average TV Land fan in United States is 46.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Gloria, Paisley, Glenn Danzig, with strongest over-indexing on Gloria (55.49× the country average). Demographically, the TV Land audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Brand
Demographics of TV Land fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 46.3 |
| Estimated audience size | 1,098,065 |
Audience persona
The typical TV Land fan in United States is balanced, around 46.3 years old, with strong Community Orientation tendencies and a notable affinity for Gloria.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 107,908 | 1.14× |
| California | 73,438 | 0.61× |
| New York | 68,211 | 1.11× |
| Florida | 61,067 | 0.82× |
| Pennsylvania | 56,000 | 1.51× |
| Ohio | 53,895 | 1.59× |
| North Carolina | 45,714 | 1.38× |
| Alabama | 44,115 | 2.88× |
| Illinois | 33,092 | 0.9× |
| Georgia | 32,428 | 0.96× |
| New Jersey | 29,589 | 1.06× |
| Michigan | 28,735 | 1× |
| Missouri | 27,780 | 1.57× |
| Tennessee | 25,839 | 1.17× |
| Massachusetts | 25,763 | 1.19× |
| Virginia | 25,171 | 0.94× |
| South Carolina | 20,631 | 1.25× |
| Indiana | 19,198 | 0.96× |
| Maryland | 17,835 | 0.94× |
| Minnesota | 17,209 | 1.09× |
| Kentucky | 16,036 | 1.16× |
| Wisconsin | 15,948 | 0.97× |
| Colorado | 15,154 | 0.88× |
| Louisiana | 12,726 | 0.9× |
| Connecticut | 12,276 | 1.11× |
| Washington | 11,204 | 0.51× |
| Arizona | 10,571 | 0.47× |
| Mississippi | 10,463 | 1.16× |
| Oklahoma | 9,519 | 0.78× |
| Iowa | 9,503 | 1.05× |
| North Dakota | 7,767 | 3.44× |
| Kansas | 7,527 | 0.87× |
| Oregon | 7,466 | 0.59× |
| Arkansas | 7,191 | 0.79× |
| Nebraska | 7,166 | 1.3× |
| West Virginia | 6,193 | 1.21× |
| Nevada | 5,737 | 0.54× |
| Rhode Island | 4,279 | 1.22× |
| Utah | 4,030 | 0.41× |
| New Hampshire | 3,559 | 0.82× |
| New Mexico | 3,401 | 0.62× |
| Maine | 3,369 | 0.86× |
| Delaware | 2,671 | 0.88× |
| Washington, District of Columbia | 2,473 | 0.75× |
| Hawaii | 2,444 | 0.52× |
| South Dakota | 1,749 | 0.69× |
| Idaho | 1,655 | 0.3× |
| Montana | 1,418 | 0.47× |
| Vermont | 1,339 | 0.69× |
| Alaska | 1,057 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gloria | 55.49× | Music & Radio |
| Paisley | 13.43× | Fashion & Accessoires |
| Glenn Danzig | 14.12× | Music & Radio |
| Whataburger | 1.67× | Food & Beverages |
| Litter box | 1.89× | Pets & Animals |
| Pillow | 1.55× | Home & Garden |
| Home staging | 3.52× | Home & Garden |
| Nebraska Cornhuskers football | 2.2× | Sports |
| Glossier | 3.03× | Beauty & Wellness |
| Jesse Plemons | 1.83× | Movies & TV |
| Urban horticulture | 1.74× | Home & Garden |
| Guys and Dolls | 7.17× | Music & Radio |
| Sa Pa | 11.68× | Travel & Leisure |
| Monogram | 1.58× | Home & Garden |
| Alton, Hampshire | 11.24× | Travel & Leisure |
| Hocus Pocus | 1.83× | Movies & TV |
| Hays County, Texas | 4.14× | Travel & Leisure |
| San Gil | 2.67× | Travel & Leisure |
| Hayward, California | 3.77× | Travel & Leisure |
| JibJab | 2.01× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.2 |
| Extroversion | THRILL | 1.18 |
| Patriotism | CONSERVATISM | 1.14 |
| Spirituality | BALANCE | 1.13 |
| Tradition | CONSERVATISM | 1.13 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.9% |
| Germany | 1.4% |
| Netherlands | 1.1% |
See TV Land audiences in other countries
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Frequently asked questions
How many fans does TV Land have in United States?
TV Land has an estimated audience of 1,098,065 people in United States, concentrated in Texas and California.
What is the gender split and age of TV Land fans?
53.4% of TV Land fans are female, 46.6% are male, with an average age of 46.3 years.
Which brands do TV Land fans like most?
TV Land fans show strongest brand affinity for Gloria (55.49×), Paisley (13.43×), and Glenn Danzig (14.12×) over the country average.
Where do TV Land fans live in United States?
TV Land fans in United States are most concentrated in Texas (reach 107,908), California (reach 73,438), and New York (reach 68,211). These three regions account for the largest share of the active audience.
What other brands do TV Land fans also like?
Beyond TV Land itself, the audience over-indexes on Paisley (13.43×), Glenn Danzig (14.12×), Whataburger (1.67×), and Litter box (1.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for TV Land. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.