Rascasse Audience Intelligence

Union Audience in United States

A data profile of the people who buy, follow and care about Union in United States — modelled from more than twelve digital signal sources. Union has an estimated audience of 2,674,694 people in United States.

#144among Concert venue in United States#858among POI in United States#1174in Music & Radio

The average Union fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New Jersey, Texas.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Union profile in United States.

Audience size
2.7M
in United States
Gender
55.4%♀
44.6% male
Age
38.4
average years
Country rank
#11297
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Union fans

55.4% are female, 44.6% are male, average age 38.4.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Union audience in United States
MetricValue
Female55.4%
Male44.6%
Average age38.4
Estimated audience size2,674,694
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Union audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Union audience comes from United States.

Worldwide audience distribution share by country for Union
CountryShare
United States23.9%
Canada23.0%
Argentina14.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Union audience in United States is strongest.

Fig. 05

Top regions by affinity

Union fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~300K3.90×
02Missouri~100K2.29×
03Maine~20K2.22×
04Illinois~100K1.56×
05California~500K1.50×
06Massachusetts~80K1.50×
07South Carolina~60K1.44×
08Pennsylvania~100K1.39×
09Mississippi~30K1.29×
10Kentucky~40K1.20×
11Nebraska~20K1.20×
12Delaware~9K1.15×
13Oklahoma~30K1.11×
14New York~200K1.08×
15Washington, District of Columbia~9K1.08×
16Washington~60K1.07×
17West Virginia~10K1.06×
18Ohio~90K1.05×
19Wisconsin~40K1.05×
20Indiana~50K1.04×
21Oregon~30K1.00×
22Connecticut~30K0.96×
23New Hampshire~10K0.96×
24Texas~200K0.94×
25Kansas~20K0.91×
26Utah~20K0.89×
27Iowa~20K0.87×
28Nevada~20K0.82×
29Vermont~4K0.80×
30Arizona~40K0.77×
31Michigan~50K0.76×
32Maryland~40K0.76×
33North Carolina~60K0.73×
34Louisiana~30K0.73×
35Minnesota~30K0.72×
36Colorado~30K0.71×
37Montana~5K0.71×
38Virginia~50K0.70×
39Idaho~10K0.70×
40New Mexico~9K0.68×
41Rhode Island~6K0.67×
42Tennessee~40K0.66×
43Alaska~4K0.66×
44Arkansas~10K0.64×
45Hawaii~7K0.63×
46Florida~100K0.62×
47North Dakota~4K0.62×
48Georgia~50K0.61×
49South Dakota~4K0.60×
50Alabama~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Union, United States
0.57×1.00×3.90×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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