Upside Down (film) Audience in United States

Upside Down (film) logo

Upside Down (film) has an estimated audience of 2,616,317 people in United States. 64.9% are female, 35.1% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Otto Graham, Canino, Jbc, FC Dinamo II București.

The average Upside Down (film) fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Otto Graham, Canino, Jbc, with strongest over-indexing on Otto Graham (1.55× the country average). Demographically, the Upside Down (film) audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of Upside Down (film) fans

Demographic split for Upside Down (film) audience in United States
MetricValue
Female64.9%
Male35.1%
Average age45.6
Estimated audience size2,616,317

Audience persona

The typical Upside Down (film) fan in United States is more female, around 45.6 years old, with strong Family Orientation tendencies and a notable affinity for Otto Graham.

Top regions in United States

Top regions ranked by reach for Upside Down (film) in United States
RegionReachAffinity
California446,8361.55×
Texas232,6671.03×
Florida195,5261.1×
New York160,2151.1×
Pennsylvania88,5881.01×
Illinois83,0900.95×
Georgia77,9180.97×
North Carolina77,1140.98×
Ohio75,3660.94×
Michigan66,6900.97×
New Jersey65,9240.99×
Virginia62,9280.99×
Washington61,6581.17×
Massachusetts59,1831.15×
Arizona54,5281.02×
Tennessee51,2110.98×
Indiana48,1831.01×
Maryland44,1640.98×
Missouri42,9111.02×
Colorado40,9910.99×
Wisconsin39,2081×
Minnesota38,8411.04×
South Carolina38,5810.98×
Oregon36,8831.23×
Louisiana35,1611.04×
Alabama33,0100.9×
Utah30,9551.32×
Connecticut29,9621.14×
Kentucky29,6140.9×
Oklahoma28,6930.99×
Nevada24,5530.97×
Iowa21,4551×
Arkansas20,3120.94×
Kansas19,7590.96×
Mississippi18,7990.87×
Idaho13,8801.06×
Hawaii13,8761.23×
New Mexico12,5120.95×
Nebraska12,4090.95×
New Hampshire10,8291.05×
West Virginia10,6960.88×
Maine9,1720.98×
Rhode Island8,2320.99×
Washington, District of Columbia7,5170.96×
Montana6,1420.85×
Delaware5,5290.77×
South Dakota5,0420.83×
North Dakota4,5590.85×
Alaska4,5350.81×
Vermont4,2670.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Upside Down (film) audience
BrandAffinityCategory
Otto Graham1.55×Sports
Canino1.58×Travel & Leisure
Jbc1.78×Kids & Family
FC Dinamo II București1.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Upside Down (film) audience
TraitClusterScore
Family OrientationCONSERVATISM1.23
Need for SecurityCONSERVATISM1.19
Quality AwarenessPREMIUM1.12
Risk AppetiteTHRILL1.09
Price SensitivityPREMIUM1.07
Community OrientationOPEN1

Worldwide distribution

Worldwide audience distribution share by country for Upside Down (film)
CountryShare
United States54.3%
Germany5.5%
Japan4.7%

See Upside Down (film) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Upside Down (film) have in United States?

Upside Down (film) has an estimated audience of 2,616,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Upside Down (film) fans?

64.9% of Upside Down (film) fans are female, 35.1% are male, with an average age of 45.6 years.

Which brands do Upside Down (film) fans like most?

Upside Down (film) fans show strongest brand affinity for Otto Graham (1.55×), Canino (1.58×), and Jbc (1.78×) over the country average.

Where do Upside Down (film) fans live in United States?

Upside Down (film) fans in United States are most concentrated in California (reach 446,836), Texas (reach 232,667), and Florida (reach 195,526). These three regions account for the largest share of the active audience.

How to read this data

Audience size is the estimated number of people in United States who actively search for Upside Down (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.